What SEOer want to achieve through SEO

Summary: Today in the network to see such a question and answer, the content is probably how to a 30 seconds to a do not understand SEO boss how to do a good job seo. We all know that no business owner of SEO is fully understood, most people on the level of SEO understanding to stay in the hair outside the chain

Today in the network to see such a question and answer, the content is probably how in 30 seconds to a do not understand SEO boss how to do a good job seo. We all know that no business owner of SEO is fully understood, most people on the level of SEO understanding stay in the hair outside the chain. To a boss who does not understand SEO how to do a good job seo, if the professional with his analysis, is no doubt casting pearls before swine. Want to tell him how to do SEO, the premise is to find out what he wants to achieve through SEO what purpose.

First, the main business ranking

Most bosses are the company's main business name rankings as indicators of Seoer's work ability to assess, because the boss believes that potential customers in the network search our company's products or services, our site on the home page, so as to reflect the value of seoer. If the boss is ranked as the indicator, Seoer's job may be a little easier, don't worry about this month's target customers and monthly IP values can not achieve the desired goal.

But a boss does not know SEO, he is not understand what is Baidu index. For example, if you are a registered Hong Kong company, he lets you optimize the term "registered company" in one months. For such a situation, we can do a keyword optimization cost analysis table, let him know what keyword is worth us to do, rather than "I think."

Number of external chains

Because many business owners think SEO is hair outside the chain, so they think that the seoer of the standard is the number of outside the chain. But now Baidu external chain has a new evaluation, the usual hard to send out the chain may be the search engine think cheating outside the chain, the site rankings not rise and fall. Although as Seoer your site ranking is not your assessment indicators, but Chengmenthe, implicating, if the long-term, the company's website ranking is not good, the performance will certainly decline, the company's income is not good, you will face the risk of unemployment.

Search engine algorithm improvement, as a qualified seoer, should be timely reflected to the boss, according to search engine algorithm to change the optimization method, when the site ranked well, your value can be reflected.

Third, the website IP value

Some bosses think that the site keyword ranking is very good, but no one to enter our site, it is meaningless. If the number of new customers as a test indicator, seoer seems unfair, because the number of new customers and customer service communication ability has a great relationship. Therefore, the site IP number as a seoer evaluation index, because as an SEO, is quite a network promotion, the task is to promote the company's information to the potential customers, guide them into our website, understand and familiar with our services or products.

If it is the IP value as the evaluation index, our main work is to promote mainly soft text, in the relevant forum or website, the way to detonate information to attract users ' eyeballs, guide them into our promotional target site.

Iv. Number of new customers

The ultimate goal of the promotion is to increase customers and increase sales. So some bosses put the number of new customers as a Seoer evaluation index. If this is the case, we have to do a full communication with the boss, some customer service in order to improve their turnover rate, some not strong intention of customers he did not register to add the Customer table above, which greatly affect our seoer completion indicators. We can use the TQ or the management of the business bridge backstage monitoring customer chat information, as long as it is left to contact the way, are added to the customer. At the same time to observe customer service chat content, for some words not strong customer service personnel, the company should develop corresponding training.

Each boss to the seoer requirements of the focus are different, we should give, the boss is concerned about the completion of indicators to ensure that we in the workplace can be smooth. At the same time we should do a good job of risk avoidance, to avoid damage to our interests. For example, the boss pay more attention to site rankings, if the site significantly revised, early we have to predict the site down the right time period, it is best to sign what agreement, because if the boss is impatient, the site short time ranking is not good, our interests are easily damaged (pay or dismiss).