What should be paid attention to in the Enterprise new station optimization

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Enterprise Website optimization is a long-term sustainable process, not a result. However, both the optimizer and the head of the business value the results, and the target expectations are high. Once you do not have the results of your heart, you will feel that optimization is useless. SEO is a marketing work, but its effectiveness is relatively slow, so the Enterprise website optimization must pay attention to some problems.

Short term results unrealistic

There are a lot of seoer will boast their own technology is very powerful, as long as the key words, will promise the site will be the first page rankings. However, the real SEO, without the support of more high-quality resources, can not be very good in line with user experience, short-term want to effect is Arabian Nights, and credibility is very low. Can think about, even under the line of marketing, is not today said tomorrow customers are stepping to sign a single. All this takes time, needs planning and is carried out around the needs of the target users. Therefore, Web site optimization can not promise to see the effect quickly, of course, if you hear the quick results of the basic can be judged not reliable, it will take some unconventional practice.

SEO is a long-term business strategy

Now, as the internet marketing wave continues to hit, more enterprises also pay more attention to the Web site optimization work for the benefits of marketing, but many people for the enterprise SEO understanding is not very profound. For example: A child's physique is poor, will be nursed from an early age, enhance their physique to better face the future work and life. Physical strengthening is a long-term project, only a long time to see the effect. And even if the physique becomes better, it is not said that it does not need to continue the original aftercare, at this time may only be nursed back to the way and the focus is different. Therefore, the Enterprise Web site SEO work must follow the development of enterprises and constantly changing, it is necessary as a business strategy to implement. Even if the optimization is effective, it is necessary to maintain and develop new areas to continue to reap the rewards. Unless the corporate site is scrapped, it is no longer dependent on the site for marketing.

SEO must join forces inside and outside

For corporate sites, the first to carry out the construction of the site itself, only the site built well, to meet the needs of users, and internal optimization qualified to do. After the station is built, can focus on external promotion. Only good content to facilitate the promotion of better, if the site is very ugly, and there is no user-friendly information, even if the promotion of users will immediately close the site. It's like someone asked me to give him a referral job, but he doesn't have anything on his own, how do I recommend it? I recommend that the past does not meet the requirements of the employing units do not have the right position, and he is not responsible for. Therefore, the current site internal optimization and external optimization is complementary, both important.

Content marketing is very important

Any marketing work is the content marketing, must use the content carrier to realize the marketing. Content is not, content is not much, the content of good and bad for marketing is essential. Any job is quality, and the quality is relative. Only can cause the user to pay attention, to the user to be helpful, the user is willing to spread the content to be considered the high quality, moreover this quality content can reach the widespread dissemination, only then has the marketing effect. Now microblogging marketing is very hot, you can see that the content of slightly bo is really good, fans also have tens of thousands of, to bring a lot of business marketing orders, these content marketing is more successful; there are a lot of Twitter fans, but the user and micro-blog is not high correlation, microblogging forwarding and comments are not many, and no form of marketing. The so-called "quality" is virtual, there is no matter, for marketing, the results are very little.

No less data monitoring reports

Any work, the most illustrative of the problem is the statistics, the data in the relevant illustrations to show, can be very intuitive to see the effect. SEO work is to conduct statistical analysis of data, but also to form regular monitoring reports. In this way, each phase of the report can be compared to see the results of the work and omissions. Only through a large number of data to obtain accurate analysis, a small amount of data can not be analyzed and judged. Corporate Web site SEO monitoring is mainly on search keywords, search sources (search engines, Web sites), page access, page access time, access to a number of data collection, analysis, monitoring. Once a month to do statistics, through data research can also adjust the direction of work, so that the site to optimize the work toward a more user-friendly direction.

The above content is Enterprise website optimization can not be neglected, whether it is for the optimization of personnel or enterprise management personnel are needed to understand. We do not work hard every day, but in these places of attention do not pay attention, then we will be less, waste time, energy consumption.

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