What the title means in SEO

Summary: What does the title mean in SEO? Many SEO practitioners may say it is the primary reference for search engine identification of Web content. This is a bad version of Everyone, is also true, the search engine to identify Web content The most important reference may be

What does the title mean in SEO? Many SEO practitioners may say it is the primary reference for search engine identification of Web content. This is a bad version of Everyone, is also true, the search engine to identify Web content The most important reference may be the page title.

But what you want to discuss in detail today is the deeper meaning of the title, which may not be limited to SEO.

First of all, do SEO, a lot of people the first task is to put the keyword into the title inside, this is no matter what to discuss, title does not contain keywords is a very low-level error. However, many people on this basis do not do too much optimization, just stay on the level of playing with keywords. In fact, to the title can stand out, get more clicks, need to do more optimization on the basis of the keyword layout.

SEO is the most direct purpose, is to let their own pages to the home page. So, if you have a chance to get to the front page, where is your competitive advantage? When the page is lined up on the homepage, of course, hopefully more people will be able to click on your title to enter your site. So, what does a visitor click on your title? Of course it's because your title is more appealing. Sometimes, especially Baidu, home page 10 clicks not necessarily by the ranked decision, one is because the Chinese people to browse the results of the eyes more evenly, and second, because Baidu's search results are not particularly accurate.

Therefore, the title must be written to be attractive, do "look very powerful appearance", let others see after the desire to click. You can refer to the following optimization techniques:

1, extract the most core web information

Each page has a theme that should be written around this topic. For example, a Web page that introduces merchandise information, should focus on the commodity prices, comments, origin, specifications, advantages and so on, as for the brand story of goods, production process, may also be mentioned in the page, but not all listed in the title, this will dilute the core information of the page, so that the title does not seem to focus.

2, the use of special symbols

The role of special symbols is very clear, is to Bo people eyeball. Symbols such as ", <>, [] are now being used by more and more people because they make the title look different, and they can make the title organized, look orderly, and focus on two points. For example, if the content of the Web page is a picture or food, adding "picture" and "video" to the title may make people more likely to click.

3. Add inflammatory words

Title to reject mediocrity, when necessary to add inflammatory words, but enough. For example, a cosmetics Web site, you can add "ecological beauty, Jiao shi, ranking" and other statements, the electrical business site can be embedded "100% authentic, timed snapping, seconds kill, Moonlight action" and other words, so that the title looks very fierce. But these words must respect the facts and cannot be fabricated.

4, combined with the current hot

If your site has a dynamic plate, you should embed the hotspot information when you write the title. The hot content on the internet is the most "fresh roll hot", is also the search engine most eager to collect information. Hot spots seem to be popular, but they are essentially scarce content, because they are just out of the field and have never been seen before, and search engines are particularly sensitive to such information. If your title can appear hot information, search engine will be the first time to crawl and included.

How to let the title look very fierce appearance, should be the current SEO people should think about the problem. Now do SEO more probably not with the search engine game, but to directly to the user. How to hit the user's point of interest and pain point, is well worth pondering. "The story of the Mail" I believe that everyone has heard that an outreach staff every day to receive thousands of emails, he will selectively open the mail, open the message of the driving force, is the appeal of the message title. If your site's headline is "very strong", then, visitors will definitely increase the eyeball desperately click, it is possible to stay in the afternoon on your site. So, on the basis of respect for facts, keep in mind that your title looks "unique, powerful, and awesome". SEO is not only technology, but also marketing.