What to do when bidding average click Price is too high

The average click Price (CPC) is influenced by 2 factors, quality, rank and competition degree. Average click Price (CPC) too high what to do? Reducing the average click Price (CPC) needs to be considered in the 2 aspects of quality, ranking and competition. Small head bidding software small series to talk about their own views.
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1, the quality of

The average click Price (CPC) can be reduced by improving the quality index. Quality is based on the keyword clicks, keyword and creative relevance, the overall performance of the account (other keywords in the account) and other factors calculated. As a result, increased CTR, increased relevance and improved overall account performance can help improve quality. Baidu hopes to show the results of the promotion of the potential audience is high quality, so as a reward, the quality of the key words per click price will be low, to encourage the promotion of merchants to improve the quality of promotional results information.

2, ranking and competition degree

Some popular keywords are many promotional businesses to buy, want to get a relatively high ranking often need higher bids. Such intense competition will bring the average click Price (CPC) too high. Only strong correlation, high return of the business can withstand a higher cost of promotion over the long term. So in general there is no need to be impulsive, for a low return on the keyword and competition for the game, by writing to cater to 11555.html "> consumer demand compelling title description, the lower ranked one is also likely to get a higher click rate.

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