Which content is more likely to arouse the interest of ordinary netizens

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Network promotion can be divided into two directions, independent promotion and borrowing power to promote. The way of independent promotion is not detailed, this is the basis, but also must do. Before the network has appeared a lot of success stories to promote, most of them have caught the psychology of netizens, so as to achieve the ideal propaganda purposes. So which content is more likely to arouse the interest of ordinary netizens?

1, Creative Content

Fresh, interesting things are always netizens favorite excitedly, such as Google in the introduction of April Fool's underwater search, not only caused by the media's competing reports, also caused by a group of Kai-Fu Lee and other microblogging celebrities to share, in the Internet users in the circle of mutual transmission has reached an unprecedented spread of infiltration. Perhaps some people say that is the internet giant, a little bit of trouble will cause concern, is, but not all, many well-known sites in April Fool's Day have their own ideas, but also media coverage, but not to arouse the general interest of the spread of Internet users, the final conclusion: creativity is king!

2. Content with substantive help

can be helpful to oneself or others, is more able to cause the independent transmission, but in the current micro-bo powerful content coverage, the general so-called Life Encyclopedia has been unable to meet the desire to broadcast. Likely to cause the spread may be some of the emergency after the prevention measures, such as traffic safety prevention, elevator safety prevention, or the upcoming 51 holiday strategy and so on. Of course, this kind of content if the blunt insert ad, obviously very uncoordinated, may also cause resentment. This may refer to some websites to apply a logo template with the practice of natural beauty.

3, touching content

Touching story, not easy to manufacture personally, may wish to carefully observe some of the small stories around, or find some of the touching events have not been a large number of reports, and then into the feelings to write sensational points, it is noteworthy that this type of content inserted in the ad will be more difficult to deal with is not good may cause outrage. But you can try the enterprise or the website of the official account release, not only appears the enterprise has the heart of public welfare, but also improve the brand exposure rate.

4, Resonate content

The advantage of making a topic that resonates is that it can lead to widespread discussion and will naturally become popular. It can be something that can remind people of a certain age, or can learn some what body of practice, if there is no inspiration, usually pay more attention to micro-blog hot topics, many topics are created by the official, personally feel that a lot of topics can cause resonance.

5. Successful cases

Micro-Bo fire a lot of hot, but also achieved a lot of successful cases, so virtually can play a lot of two publicity effects, such as the success of the case by a variety of media and individuals to interpret analysis, more likely to be some marketing companies as a classic case to promote. Therefore, the creation of hot is very necessary, because its value is not limited to hot, more is the subsequent chain effect. For example, several events of Durex, not only successfully created a hot, but more important is now a lot of operators to imitate the object.

6. True Word-of-mouth Communication

A business or website, can really find ways for the sake of users, and seriously do user experience and after-sales service, such enterprises are often not how to use to promote the retention of users, and the user independent Word-of-mouth communication will be more trust than hard. But just now many enterprises have no such patience, the money is desperately hit ads to attract new users, no money more want to profit to turn the situation, to the end, most of them left a hiss or scold sound, word-of-mouth communication has done, but only negative.

7, the content of the hot spots

Each other's hot spots are always endless, in their own temporary inability to create hot spots, through the processing of hot spots to allow netizens to spread is a good way. But it is best to have a connection with their products, and the response must be quick to seize the opportunity. But now some unrestrained promotion staff can put some completely unrelated products and events are very good link up, it is worth learning.

Of course, everyone knows that these are not to create can be created, usually more than the analysis of other people's success, more attention to the events around, more flying their own thinking, perhaps sometimes inadvertently inserted willow will bring unexpected surprises. Some people may say that sometimes they have ideas, confidence, but can not cause a high degree of natural transmission how to do? This situation can first let their QQ friends, around the spread of friends mainly, if it is not achieved the ideal effect, may wish to try to find some small pay for the spread, such as directly to find some micro-bloggers, reds, Or pig such a platform, after all, the initial formation of the incident is very important. In a word: difficult and easy, easy and difficult.

This article originates from Kang Min's blog, original address: http://www.jiangmin80.com/archives/1637.html