Who knows how to quickly improve the quality of keywords

Baidu bidders, often do one thing, is the keyword quality optimization. In many groups, the question is often discussed: how do you optimize the quality of your keywords? How can a star's word be optimized to become three stars? First of all, not all the words in the account through optimization can be turned into three stars, some words are inherently congenitally deficient, some words have never clicked, but is to be able to three of the long-term shining. The following methods do not apply to all words!


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if follow the Netizen's demand point to consider the phrase that writes the creativity time, finally will obtain the good effect. Grasp the relevance, can make creative grasping write targeted. In addition, we also studied the Netizen's click behavior and the price, the telephone information, the wildcard number and the position, the brand size and so on relations, obtains the following conclusion, if is grasping writes the creativity as far as possible follows the following rules, is advantageous in enhances the creative quality.


 


in general, the unit of creativity, preferably the length of the combination!


 


1, the title (in the case of fluent) as far as possible include 2 wildcard characters or more, the first wildcard as far as possible; a set of ideas, the title is the first to see the Netizen, the most important;


 


2, including price information, as far as possible to highlight the price advantage; (no advantage of the price will not write)


 


3, the title as far as possible do not include the telephone; (but if the words in this unit, the peers do not write the phone, you can write, causing eye-catching effects)


 


4, highlighting the brand advantages of customers, the greater the brand, or the industry's leading brands, the easier access to Internet users to obtain high clicks.


 


5, a single geographical delivery, creative should include geographical information


 


1. Relevance of the creative title and description.


 


① dependencies (ensure that no matter which keywords are triggered and displayed) around the keyword topic description;


 


② more use red (wildcard character use, Word segmentation) (1-3 times the best) thinking variable, reasonable use of red and black collocation;


 


③ Fluent degree (creative statement and meaning are fluent, logical) pay special attention to 1, 2 paragraphs of the content of the concept of cohesion;


 


④ title attraction (direct impact click) with up and down position difference, unique, innovative, guided click;


 


2. Display number of keywords included in the title and description


 


① title and description of the number of display (the more the better) reasonable repetition, not more than three times, and can not repeat simple piling (this trick is sometimes useful, but in the long run, this trick similar to the Golden Goose)


 


② Description Concise in place (under the premise of the standard) up and down content appropriate, text to the question;


 


③ description of the degree of Attraction (number, time, cost and other reasonable use) note the above 1;


 


3. Keywords and landing page related degree.


 


① Correlation (Whole word, word segmentation, long tail word, synonym) is mainly a kind of disease word, set landing page separately for the title;


 


② speed (server) page access 863.html "> fluency, the direct impact of the advertising arrival rate;


 


③ stability (server) intermittent inability to access, will affect the account promotion;


 


④ do not appear prohibited words (website) prohibited words, violates the blacklist rules, will appear unfavorable promotion or serious account is closed;


 


4. Access to the connectivity of keyword URLs. IBID. 3rd Note Item





①url Open Fast (good server, host)


 


② the overall effect of opening URLs (site results, layout, etc.)


 


③ in line with SEO principles


 


5. Keyword corresponding URL of the article quality. This is the landing page principle, from the quality of the rules, ③ effect is more obvious;


 


① article is original (original or false original)


 


② article content of the SEO quality (in line with SEO principles)


 


③ whether to use keywords more than once


 


④ whether or not to arouse the interest of others (to attract counseling desire)


 


6. The display rate of the key words and Ctr CTR ratio.


 


① Creative Attraction (influence rank and click)


 


② key Rankings How much (the ranking affects is clicked)


 


③ Bid height (the current impact of a larger proportion)


 


④ number of clicks (whether by any matching display, the click Rate is based on the exact click of the calculation, the impact ratio after the bid)


 


7. Keyword quality is also related to the overall quality of the account (mainly: Historical data accumulation and account stability)


 


① old accounts are better than new accounts


 


② stable account is better than unstable account





③ 's old, stable planning level is better than a new unstable plan (birth)


 


④ old stable units better than new unstable units


 


8. Promote the credit accumulation of the merchant (note above 7)


 


This account has a long-term and stable consumption and the historical accumulation of quality. The longer the delivery time, the more experience of promotion, the higher the credibility.


 


1) Online time long accumulation


 


2) Stable account structure


 


3) Higher Ctr


 


4 Landing Page stability


 


Small head bidding software to provide trial writing.


 


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