Why is it easier to start a business site?

Based on the vast majority of business owners of the Web site marketing vague understanding and some confusion, as well as some of the large number of burning money to see the customer pay the question. Here I give the general webmaster and enterprise marketing personnel to do a simple analysis, with a minimum of money to make the best marketing results to the beginning of the enterprise website easy, difficult to operate mainly in the company's goals and expectations of the difference is far. Snow bubble thin () optimizer analysis is as follows:
First step: construction of marketing-oriented web site

This step must not be sloppy, this is not to say that the careless site builders to build the site much good-looking, nor is it to achieve a lot of functions. Website planning production staff, to remember: the site should have credibility, persuasive. Here is a situation, I have seen a business owner complained to me: "The site is very beautiful I do not have customers to buy it." I observed his website, the home page is mostly pictures and animation, is said to be invited by the famous designers in Taiwan to do, which only chat about 20 words about the enterprise introduction, the product has no independent page display. The most lethal is the product picture can not see what is the product, at first I thought it was selling hair? Later he said it was a turbine. There is also a business owner to pick up the cheap, make a website to ask people to spend only 500 yuan. But his website is also in Baidu homepage, but there is still no order, this is why, I looked at, this page is very simple, it seems that there is no convincing and the credibility of netizens a visit, will certainly be more or less the site of doubt, is not a liar company AH so to remember that the site does not Be flashy or rough, and lack credibility and persuasion.

Step Two: Network Marketing planning

We have to make clear what business owners or bosses need to achieve through the site, is the role of word-of-mouth construction, or to achieve the auxiliary line sales to improve the performance of the overall problem is two. If it is the first, this way easier, maintain a corporate image on the network only need to keep in search related words in the home page or the first few pages do not appear negative information on the corporate reputation can be. If it is the second, we have to according to the Boss positioning keywords to promote marketing, keyword difficulty size can see the ability of the ego and business owners of profit expectations. In this case, the business owners want to find their own corporate web site through netizens to understand their products, to reach more orders to do a good job before we start the next step.

Step three: Get accurate traffic

here, we want to analyze how to get the accurate flow of traffic, and what we want to get through network marketing. Analyze the needs of customers who are our customers? According to user characteristics to promote the corporate Web site? As the last step we have done the site, then we conduct user analysis and promotion. On the one hand, we can optimize the keyword to the home page or purchase bid, to obtainHome to show the opportunity to get network customers on the other hand, we have to according to product characteristics and user groups to make promotional programs This is a more long-term and need to work hard to do ... For example, there is a business owner needs to carry out the network of automotive glass, this part of the end customers who? Part of the owner of the private car, part of the car owners. But the car owner general car care better, so they mostly choose 4 and auto parts shop, while the passenger car and truck glass is a higher loss, this part of the market is more, but the owner is not directly online to buy glass, even if they buy they will install it? Most owners get information on the Internet only Is the comparison of price and quality. And the real big household is the dealer, because only they will form a strong product purchase demand. For end customers, I make a clear description of their product information and classifications and prices, and when browsing each product, indicate whether to check out the installation shop near the line and contact information and report phone. If it is a reseller browsing, there will also be agents of the price advantage of the display and enterprise qualification and the information to join the network so that both types of methods can make the network name needs to be the biggest to meet their web site these weeks have a clear effect ... Dealer Network opened up 14, business customer service agents to deal with the consumer issue of an increase of one person.

Fourth step: One foot in the hand to facilitate the transaction + Diagnostics optimization Improve transformation

on the one side: a quick move to facilitate a transaction. We have attracted the attention of customers, in the customer's intention to purchase, strengthen the online customer service construction to conduct the final online negotiations to achieve the transaction.

On the other hand: optimization of diagnostics improves transformation. The data for the day to diagnose the customer's behavior, as well as the effect of optimization. View the Customer browsing page, analysis of the time to stay, analysis of the search site keyword rankings, do a good job of supporting the promotion of optimization. The
is published by Snow Bubble Thin (http://www.snowsho.com).