Why is your drill-show material always rejected?

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I have shared with you in the last article about the selection of drilling materials and ideas, and so on, today to share with you is the main reason for the drill show material, and if take the shortcut through the audit.

The first is that the information that appears cannot have an absolute content. For example, Taobao starting, the global starting, Taobao first brand and so on. These words can not appear in the drill show pictures and details of the page, in other words, if you are the first brand, then you should come up with the appropriate data or evidence to prove that this is the name to the real, otherwise it can not be audited.

The second is using pictures of stars. This kind of picture especially in the cosmetics majority, many shops in order to prove their products are good, often use the image of a star as a means of speculation, but this product is not a star endorsement, but the use of star pictures, there is a suspicion of misleading consumers, Taobao small second audit will certainly be rejected.

The third is to sell cosmetics, health products, home textiles, jewelry, bags, 3C digital products such as the category, must have logo or brand information, but also to provide brand trademark registration information and licensing qualifications, if not authorized to change the product.

The fourth is that the content of the copy prohibits the gathering of cost-effective information or is L, unless your store has applied for successful participation in a cost-effective event, this information can appear.

The fifth is that no proven information can be found. For example, many shops in the picture above will be used: The whole network sales first, Taobao the highest cost-effective and other descriptive words, as well as the cumulative sales, monthly sales and other data as to enhance the attention of consumers, these data if it is true, it is necessary to provide appropriate information. For example, the monthly sales of million pieces, it is necessary to upload the appropriate information, otherwise, the possibility of rejection is very large.

The sixth kind is the picture prohibition appears splicing. At present, the material of drilling exhibition is divided into two ogo kinds, one is common creativity, one is the first level of creativity, so the requirements for the picture is very high, in the image of the ugly text, strokes, pure text, pure pattern, pure foreign language description can not be audited through.

The seventh kind of drilling exhibition can not use false or no way to judge the authenticity of the description of the efficacy of the description of drugs, as well as models before and after the effect of the comparison chart, suspected exaggerated effects, such as a bottle to fix, 3 days, 7 days whitening and other words.

The eighth is the diamond show can not use the last day, only this day promotional copy, if the real promotional time, should be specific days to write up, such as August 10, August October-August 12th, and so on.

The nineth is if the promotion of products are hair loss, deodorant, sunscreen and other functional products, should have the approval of the relevant State departments, if there is no need to delete.

These are the main reasons that the drill show material is often rejected, and I am in the process of actual operation, although already understand these rules and requirements, but sometimes not careful examination, such as on the details page appears similar words will be rejected. Therefore, the drill show material is rejected, in addition to the reasons for the picture, there may be the problem of the details page. During the operation, I summed up a trick, that is, the picture is no problem, the details of the page to do two versions, the first is relatively simple, specifically as the audit material used, the material audit passed, and then upload another template, so you can take a shortcut. This is not the case before the use of the trick, under normal circumstances, are the first to make the picture according to rules and regulations.