Why the competition Word cannot add the wildcard character

1, we know is a competitor brand keywords acronym; And creativity is the function of replacing the control character used in originality. Little head bidding assistant to give you a detailed explanation today.

In, creativity and keywords in the same promotional unit is a many-to-many relationship, we will find that no matter which keyword in the creative writing, the other 2 keywords are not all red, which will affect the quality degree, and if all write, then the creative user experience will become very poor.

At this time we need to use the wildcard to set the key words in the creative, when the user searched some key words to trigger our creativity, the Creative keyword will be automatically replaced by the user's actual search term, so as to improve the creative, user-enhancing effect.

Why the competition Word cannot add the wildcard character

Because the keyword of competition product word promotion plan, all is competitor's company name and product brand Word.

Therefore, there are 5 reasons why competing words cannot be added with wildcards:

1, if the competitor has already applied for the brand protection to Baidu, the originality cannot appear competitor's company name and product brand, otherwise the originality cannot be audited through.

2, if the competitor did not apply for brand protection, our competition product word creativity can be normal show, but once the competitor to Baidu customer service for this matter to complain, our ideas will be forced offline.

3, the purchase of competitive goods, more for the brand to show, rather than direct conversion effect. The goal is to let our competitor's customers know that there are other companies in this industry that we can choose from. So if the idea is only the name of the competitor company without the name of the company, it is putting the cart before the horse.

4, if the idea of both competitors company name, and the name of the company, it will make customers on both sides have left a bad influence.

5, http://www.aliyun.com/zixun/aggregation/9189.html "> Advertising creativity in the name of the competitor, violating advertising law and professional ethics."