Wu Feng: An excellent way to track network conversion rates

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Guide: The previous paragraph has written an introduction to Google Analytics statistical indicators of the article "Uncover Google Analytics website traffic statistics indicators", never moved a pen. Recently busy learning a car busy leaving work handover, think good theme has no time to write, today finally idle down to move pen. Talk less, say we share the theme, we webmaster at ordinary times in the network marketing, often encounter such a situation, the effect of the promotion can not be refined monitoring to, in particular, want to track the similar "Registration Guide source page" → "registration page" → "Registration Success" series of steps to transform the effect, feeling more difficult. Tracking the transformation effect, is to improve the user experience more targeted, effectively reduce the loss of users, thereby improving the user conversion rate, in the field of E-commerce, and particularly pay attention to step conversion effect monitoring. Through the transformation effect monitoring and a small user experience transformation, may bring not only conversion rate, more likely directly is the income promotion.

Network transformation effect tracking is a Web site traffic statistics tool a wonderful application, in the "talent" statistical platform, the domestic old generation of statistical platform is not supported, such as CNZZ,51LA, quantum statistics, such as they are more simple statistics, network marketing to promote data analysis function support is not enough. Below and everybody shares Google Analytics and Baidu statistics powerful function, use two powerful tools to track the network transformation effect.

We first look at Google Analytics and Baidu statistical Tracking Network transformation effect bar, the following is the character test 2 steps of the transformation effect tracking, users enter different personality test page (such as Roca teacher character Color test page, nine personality test page, PDP Personality test page), Test finished, "User Registration" is required in order to see the "Test success" results, is it great? Each link statistics, the conversion is very clear, at a glance. In contrast, the Google Analytics Network transformation tracking function is more perfect, can differentiate channel source.

Google Analytics Transformation Effect rendering, access to "target-> channel visualization"

Baidu statistical transformation effect rendering, accessible "website Analysis-> Transformation Path"

First, the use of Google Analytics monitoring network transformation effect

Add entry for Target

Open the analysis account you want to set up, select Target profile, and select Modify

After you go to the profile settings interface, locate the target section and choose Add target

Set Target process

After you enter the target settings interface, you need to set: "Target information" → "target Details" → "target Channel", and the final save goal is complete.

[size=+0] Target name: Fill in the final results of a behavior that you want to track, such as the character test "test success".

Target type:

(1), Web site objectives. This goal allows you to specify the Web page as the target with the actual URL. You can find the request URL after the domain name, or you can copy and paste the destination page URI from the popular content report. If you want to register as the target, you can choose the thank you for registering page as the target page (for example, http://www.mysite.com/thankyou.html for the target page) and enter "/thankyou.html".

(2), site stay time. Provides you with data about specific behavior types on your Web site.

(3) The number of pages per visit. This target type helps you understand the degree of user involvement in your site.

Target name and target type fill in

Target details → Target URL, "/personmessage.aspx" for character test "test Success" page

After entering the target information, if the target type you selected is "URL target", define the channel (the following is an official help explanation)

(1), click "Yes, create a channel for this goal."

(2), Input conversion channel start Page URL. This page should be the most common page for all users who reach your destination. For example, if you want to track the user flow that accesses the checkout page, do not add a product page as a step to the channel.

Please note that the channel URL will be treated as a regular expression. Therefore, if you want to match more than one URL, you can add wildcard characters, or you can use other regular expressions.

(3), enter "name" for this step.

(4) If this step is the necessary step for the conversion process, select the checkbox to the right of it. If you select this check box, users who visit your destination page but do not browse the channel page are not counted as conversions.

(5), continue to enter the target step until the channel definition is complete. You can enter up to 10 channel steps, with at least 1 specified.

(6), click Save Changes to create this target and channel, or click Cancel to exit without saving.

Channel Steps for character testing

1th Step: Set the User registration page "/reg. aspx".

2nd step: Is the "Registration success" page, because the Success page has been set as the target URL, so there is no need to set, the final settings are as follows, and finally save the goal, that is, to successfully add a "target."

Target Channel setup Steps

You return to the corresponding analytics (analysis) account, select the left menu bar "target" to see the data (data is not real-time, usually a few hours, and need to have a user to complete the target you set the action, the exact data need to see the next day).

Overview report

The "Goal" column includes the following submenu, overview, total conversion times, conversion rate, target recognition, reverse target path, target value, target abandonment channel, channel visualization You can observe these statistics to improve your process flow, to judge your marketing activities efficiency, etc.

Second, the use of Baidu statistical effect monitoring

As with Google Analytics, to track conversion rates, setting a transformation path and transforming the target page is an essential prerequisite. A path is a series of intermediate pages that a visitor passes before reaching the target page you set up. For example, the shopping site, the conversion path can be set up for visitors to the shopping process in each step of the access situation, through the transformation path, you can timely understand the rationality of the transformation path and visitors will usually be the steps to give up the continued access to the site To help us effectively improve the quality of our website.

Convert the target page, for the shopping site, it should be the user after the completion of the purchase of the page displayed, such as payment completion page. And to measure the conversion rate of the website by the amount of user registration, the conversion target page can be set as the prompt page for the user to complete the registration.

From the statistics home Click Set Baidu Statistics, and then click to enter the site settings, at the bottom you can see the conversion path and target page settings, click Add Target can be set up, the following figure or the same example, personality test registration process Transformation path and target page settings.

Add entry for Target

Open the analysis account you want to set up, select Set conversion target

Create page Destination Set page destination

After the above setup, we can analyze the conversion rate of the website in a certain time, especially for E-commerce site is a very useful function.

Bianhouyu language: In the E-commerce industry often need to track the network conversion rate, thematic activities are often used, using Google Analytics and Baidu statistical Tracking Network transformation function, with less effort, simple settings that can easily track the transformation effect, and then the relevant steps to improve and optimize, will achieve significant results.

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