Xiangru: Operation Analysis of financial website

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With the rapid development of China's economy and financial market, China's financial Information service industry has also shown rapid growth, and financial websites as a vertical web site to provide financial information services also promote the development of China's network economy. Xiangru began to study the development of China's network financial Information Service industry in October 2007, the focus of the research is to analyze the product service and profit model of the vertical financial website, and to study the business characteristics, profitability and development trend of various financial services in detail. Thus, the development trend of financial Information service in China is analyzed.

(i) Network financial information Services: through the Internet to provide users with securities, stocks, funds, investment and financial services, such as economic related information services, a form of service, specific services include: free financial information services, fee information services, software services, wireless value-added information services.

(two) in the past two years by the hot driving influence of the stock market, China's vertical financial website ushered in a good market development posture, China's network financial information services industry into a rapid growth stage. At this stage, the business model and profit model of financial websites tend to be relatively mature and stable, the securities analysis software becomes one of the important financial service modes provided by financial information service providers, many competitors enter the network financial information market and compete for the user resources, and the market competition becomes more and more intense, The main strong brand website through brand strategy and quality service to attract customers, threshold entry difficulty gradually increased.

(c) With the rapid growth of China's financial and economic websites, internet financial information services will become more and more influential to China's economy and financial development. The most important operation mode of China's network financial Information Service is to provide financial information, analysis software and information consulting services to the users of financial and economic websites. In China's network financial information services in the field of real influence is a few major integrated portal financial channels and financial portals, such as dispatch, financial, oriental wealth.

(four) China's network of financial information services market has maintained a stable growth, the 2006 high speed growth mainly stems from the stock market prosperity, the number of advertisers increased significantly, especially the fund management, banking advertisers to increase the launch. 2007 Stock market surplus Heat will continue, 2007 China's network financial information services market revenue reached 890 million yuan, is expected to reach 1.34 billion in 08.

(v) There has also been a breakthrough in the development of client software and fee-based information Services in addition to advertising. In the 2007 revenue scale, vertical financial sites have more than 40% revenue, the rest of the integrated portal or other financial channel revenue. The income of the portal financial channel mainly comes from the Internet advertisement, while the advertisement revenue of the vertical type financial website only accounts for 30% of its total income.

According to Iris's Continuous user Behavior Research system iusertracker latest data show that in December 2007, the top ten most visited services in addition to blogs and financial information Services in the monthly visits to the decline, the rest of the services have varying degrees of increase, The Consumer-to-consumer platform service has maintained an upward trend since April. Video-sharing services grew faster in December, with visits rising from 990 million to 13.1, to a growth rate of 32.3% per cent. The number of visits to financial information services declined for the third consecutive month, affected by financial markets.

Since January 2007, the number of Internet media coverage of Chinese financial firms, represented by fund companies and securities companies, has maintained an increasing trend, with the number of users reaching the highest level in September, covering 29.62 billion people; since October, the number of Internet media coverage by financial manufacturers has declined markedly, The November decline reached 14.2%. Xiangru analysis that the number of financial manufacturers in the network media coverage by the stock market is very obvious. At present, China's stock market is in the adjustment period, November, China's Shanghai and Shenzhen stock market still a sharp shock, a lot of funds, stocks have changed the continuing high trend, there has been a decline and wandering, the vast majority of investors affected by market shocks, investment attitude and behavior tends to be rational, will inevitably lead This has partly led to a sharp decline in media coverage in November for the first time this year. Xiangru that, although the stock market is currently in the adjustment period, but the rapid development of China's economy and the 08 Olympic Games close to the good factors, will stimulate China's stock market rebound. The number of Internet media coverage for financial firms will continue to grow in the future.

January 2008 China Network Service coverage total number of 141 million people, including web search to 134 million users ranked first, knowledge search, video sharing and financial information services growth is very rapid. Among them, the number of users of financial information services increased from 60.7 million in February 2007 to 96.16 million in January 2008, with a growth rate of 58.4% and a continuous growth trend of 12 months.

February 2008, the highest concentration of financial software users of the network services for financial manufacturers, financial information and other related network services. Among them, the number of financial manufacturers TGI up to 160, the number of visits TGI slightly lower, is 146. Financial information Services on the contrary, the coverage of the TGI is 132, the number of visits TGI is as high as 184. Eric Consulting that the use of financial software users are more familiar with the financial markets, more need to understand the latest news on the market, so the financial information services to the number of visits TGI higher than financial manufacturers

In addition, the automobile real estate and the electronic commerce Service also is the financial software user centralism Network Service category. Car information and real estate information coverage of the number of TGI reached 118. While the financial software users in the consumer shop services in the concentration of more than Consumer-to-consumer platform. Xiangru that the access characteristics of car information and real estate information show that financial software users have a certain economic basis, the demand for cars and real estate is higher than the average level of Internet users.

Foreign websites are worth profiting from:

Network charge is an inevitable trend. In this regard, foreign financial media websites have some profit strategies worth profiting from:

First: According to their own situation, choose the right development model.

In determining the use of the means of profit before the site must rely on the parent media and the site itself, the advantages and disadvantages of a detailed analysis, to find the site all possible profit growth points, can not follow suit and blind imitation.

Second: To make full use of their advantages, you can try to explore the content advantage of the new areas of service.

Third: Service quality, personalized. Providing Subscribers with the high quality of services they need is essential to achieving fees.

IV: Carefully select the appropriate fee items, if the audience is willing to pay the service, otherwise it will be possible to increase the threshold to scare away a group of loyal users.

Five: In the price formulation and the choice of payment methods to humanization, to consider the target group of actual income, consumption habits and consumption levels.

Why are financial media sites more profitable?

First, financial news and information are of special value. "Shopping malls like Battlefield", timely, accurate, reliable and high-quality business information is strategically valuable to business decisions, so quality financial news and information, like Business intelligence, can sell at a good price.

Second, financial news and information are professional. General Web sites usually provide a popular service for the vast number of users, mutual substitution strong. and financial media sites provide a considerable part of the professional services, with irreplaceable, there must be users willing to pay.

Thirdly, the users of Financial media website have particularity. The use of such sites is more of a business or industry elite, as the 2003 Wall Street Journal Online Subscriber study showed that 26% of its subscribers were project management experts and 54% senior managers. They tend to have a strong economic strength and pay only a small portion of their income, and they are generally willing to pay if the service brings value and charges are within reasonable limits.

Finally, the financial media website through the charge, the ordinary user and the professional user distinguishes, formed by the relatively stable, characterized by advertisers, is the most important type of consumer consumers, relative to the free web site audience hidden, miscellaneous status, charging sites, although relatively "small", but more attractive advertisers have a purpose, Advertise effectively.

This article by the International Home Network (www.homevv.com) founder and editor-in-chief Xiangru released in (www.royec.com), Baidu account Roy Yellow, reprint please keep!