Xiangru: The road of Finance and economics website

According to the 19th China Internet Development Report published by CNNIC earlier this year, the demand for Chinese Internet users to access information has changed: the demand for news has been relegated to the second, and the demand for financial information has accounted for 41%, hoping to get useful information, including Internet finance, Online stocks have accounted for 10.5% of the survey.

At present, the domestic more professional financial websites are broadly divided into three categories. The first category is a Web site funded by traditional or traditional media and other companies to provide financial content as the main business. The salient feature is that the published information is more authoritative, the economic report is in-depth, but the technical force is general. The second category is the financial channel of the new financial website and the portal, which is characterized by providing a variety of free services, strong technical force. The third category is a brokerage background or directly run by a brokerage site, they are considered to be the extension of the original business brokerage, mainly through the publication of research reports and subsequent online trading business to attract shareholders.

Wang Shicheng vice president of China Light Industry Federation and Xiangru Cordial Exchange

Experts believe that the professional financial website from the development trend, its content should be more and more deep, more and more refined, its products are more and more specialized, more and more in line with international standards. Continuous innovation, development, the formation of their own characteristics and competitive advantages of information content and product services, cultivate a group of loyal users, will become the survival of the financial site. With News Corp, the media Rupert, and Canadian media giant Thomson Group respectively announcing plans to buy Dow Jones and Reuters, both are far higher than the acquirer's market capitalisation, reflecting a renewed understanding of the value of financial media.

The current investment market and the broad development of capital markets, hundreds of millions of shareholders of the huge user potential, the audience for financial news, the demand for a huge user of the entire financial site dependence is constantly enhanced, the financial site browsing time is growing trend. For all financial sites should be the ideal state, financial sites and financial media rapid development, in this case some of the financial and traditional media mergers and acquisitions and investment can be imagined.

Financial class of massive information first time in front of all people, in the era of information flooding, the first consideration is the massive information how to effectively integrate, the most basic is the location of the site, the next step is innovation. Recently, I am studying and analyzing some financial websites, also with several internet friends in the exchange, today on this topic to launch a discussion, I hope that we can put forward more different views and strategies, our strength together to increase our horizons, I hope that those who do financial-type website friends can be inspired.

We know that the particularity of finance makes the financial sites and other sites in the structure and operation of the site is different from other sites, first we talk about the structure of the site.

In the Finance and Economics website traffic Analysis report, according to the service pattern divides into two kinds: the specialized financial website and the gateway Financial channel. Professional financial websites include: Finance, dispatch, NET, China Economic net, securities star, China Financial Information Network, China Securities Network and CICC online. Portal financial channels include: Sina Finance and Sohu Finance.

Survey data show that the edge of the financial site access rate of 69.5%, four sites below this average, respectively, Sina Finance, net, Sohu Financial and financial network. This is a good indication that the gateway Financial channel in the ranking of the edge access rate better performance.