Years of experience tell you where the original content of the site comes from

Absrtact: Many just do webmaster friends in the pursuit of the site's collection and keyword rankings, if you want to add to the site, ranking by the front, in addition to the site's internal optimization, the site has a large number of original articles is the most important point, is the most famous webmaster circle

Many have just become webmaster friends in the pursuit of the site's inclusion and keyword ranking, if you want to add to the site, ranking by the front, in addition to the site's internal optimization, the site has a large number of original articles is the most important point, is the most famous webmaster Circle "content for the king, outside the chain for the Emperor" theory.

Baidu more and more pay attention to the user experience today, original content, especially for users of the content is more and more favored.

The original content here, refers to the user is valuable, users can get information from the article in the article, rather than some of the target keywords and long tail keyword piling, then, these really valuable to users of original articles are from where? The following author from a few years of experience in the operation of the website to sum up.

First, industry practitioners, experts of the content of contributions.

If it is a corporate web site, or an industry site, then there will be many practitioners or business people in the enterprise, out of the business summary and promotional needs, they will write a large number of articles to promote business and personal brand.

As senior practitioners in the industry, they know the latest trends, information, policies, and product features, and are most aware of what information users need most. They write the content of the article, the article is the industry's policy, product information, practitioners, and so on, rather than the ordinary keyword piling, which is the user's most valuable content, but also absolutely absolute original content, is the search engine favorite content. Search engine will give such a large amount of weight, included in the situation is excellent.

For the enterprise website This way is I highly recommend, because they have a large number of business team, the quality of the content and the quantity are extremely huge, to the corporate site of the right to enhance the user experience played a vital role. For the industry site in addition to information, you can also invite some experts to open columns, this aspect in the Internet site, A5 Webmaster Network and seowhy and other sites have done a good job.

Second, have a large number of powerful editorial team to collect and write original content

In addition to the original content of the site by the industry's senior people writing, editors can also write directly. This is particularly evident in some information websites. For example, Xinhua, Tencent and so on, there are a large number of editorial reporters out of the news. For some corporate websites and industry sites, experienced industry editors can often interview the industry news and original content.

For some personal webmaster, we can also be editors, such as we through the understanding of some users of the idea and experience, whether through QQ chat, or phone chat, or user feedback mail, etc., can be organized into the original content of our website. For example, recently, a vacuum cleaner website of the www.bobowl.com Webmaster, by interviewing 10 housewives know what users know the vacuum cleaner, and then from the perspective of expertise to answer. This content is sorted out, is also the most original content, search engine is almost seconds, and the aggregation of the keyword ranking of the page is also very close to the front.

Third, customer service and the dialogue between the client content to organize the original content

Many websites have customer service system, each customer concerns the question and asks the question angle to be different, has own unique characteristic, this has produced many long tail keywords. For example, I recently queried a question "how much does it cost to treat broken bones", in the query process, although there is no exact treatment of broken bone prices, but the search engine recommended a number of treatment therapy, as well as individual cases for us to consult, such content is certainly to me for reference.

The author found that this use of the question and answer system generated by the long tail keyword in the operation of the medical web site is very common, but some other industry sites, or in the reproduction of other sites or false original content of other sites, we can also learn about the medical site, Will this time-saving and labor-saving method of producing original content apply to our website operation?

Four, the forum gathers the sentiment to produce the original content

This is not detailed, a lot of webmaster know this method, the forum has users post is the best original content, also produces a lot of target keyword aggregation and long tail keyword aggregation. At this point, many webmaster nets have done very well.

For our corporate websites, industry sites, if not the conditions of aggregation of popularity, in fact, can be in a directory to do a blog or industry encyclopedia, although not all original content, if the internal chain to do a good job, the search engine is also like.

The contents of the professional books are collected into the original content of the website

Some of the books on the internet have not been published to collect the content of the site, will be very good original content. The stupid way is to look at the book 1.1 points into the computer, and recently heard that software can directly scan the contents of the book to the computer. This content is not only valuable to the user, but also the original is hundred percent.

But this need to pay attention to the copyright of books, some books are not authorized to collect online, otherwise the site webmaster may be prosecuted.

Summary: The above is the author of several years experience in the operation of Web site operations, for some personal webmaster, the above five ways if there is no condition to do, in fact, can find some high level of writers, a real in-depth understanding of the industry editors can write the real value to the user content, Or webmasters can try their own to interview some original content.