Yu: Huawei target Samsung Glory future far beyond millet

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Sohu It article/host

Huawei has launched its latest Ascend Mate 7 and G7 handsets between the Samsung Note 4 and Apple's iphone 6 conference.

Huawei Consumer BG CEO Yu in an interview with the author, said this is his intention: "is to let consumers have a comparison, see Huawei's latest products with quality, performance and cost-effective."

Ascend Mate 7 is Huawei's newest flagship product, using Huawei's self-developed new Heiss Kirin 9,258-processor, 6-inch 1080P JDI display, 13 million Sony second-generation stacking camera, 4100mAh high-density high-capacity battery, and support for dual 4G networks, The international edition is priced at € 499.

Yu Sword refers to Samsung

At the press conference for nearly an hour, a Chinese accent but fluent English still hid the excitement of Yu tones. In Yu's view, this is a product that goes beyond Samsung's 4 mobile phone. In the event of the Conference, Huawei also takes a variety of parameters, indices, and even configuration of the Samsung Note 4 with Ascend Mate 7, and the challenge is obvious.

In the first half of 2014, Huawei's smartphone shipments were more than 34 million, up 62%, ranking third in the world, the fastest-growing of the top five handset makers. But in Yu's view, this is far from achieving its goal: "Huawei mobile phone target to further enhance the brand, in three years to achieve the world's second."

According to IDC data, Samsung's market share topped 25.2% in the second quarter, while the second Apple share was 11.9%, while Huawei's share was 6.9%. Yu said: "The first phase of the goal is buffers, the second phase to achieve 15–20%."

On the data, Yu not to the apple of the mark, but to the product line more similar, and has shown a decline in Samsung mobile phones. Huawei insiders said: "I still absorb some of the previous big mouth of some of the lessons, otherwise this affirmation directly shouted out in three years beyond Samsung, and this is no secret inside Huawei."

Glory and China's accelerated integration: the future far beyond the millet

Since the Glory brand announced its independent operation in December 2013, it has been growing rapidly in its aggressive manner, "not only to make it hard for competitors like Millet, but also to make Huawei mobile phone China feel embarrassed." And in Huawei's P7 and glory 6 mobile phone one months apart after the release, product Trader "left and right" comment sound is also frequently mentioned in the industry.

Facing the author's problem, Yu first of the glory of the development of the affirmation: "Huawei in the past is to do operator business, and even do OEM, but in the future to significantly improve the social open channel and electric platform sales accounted for", "Glory done very well, has become the only brand with millet competition."

Talk about rival Millet, Yu said: "Glory to do electric business platform is in fact help millet, because Huawei is a trustworthy world's top 500 companies, low failure rate, high cost performance, this and other small brands uneven quality level is significantly different, so you can help millet to win the user's approval of the electric business platform, together with the electric business channel bigger. Yu changed a turn: "However, Huawei mobile phone research and development into far more than millet, the future of glory products will certainly be significantly more than millet."

Then, referring to Huawei's Terminal China area, Yu said: "China has been a bit slower in the past, not doing very well", but Huawei's mobile phone demand for China is gradual reform, and does not use shock therapy ", the demand for stability, rather than just fast."

Yu revealed: "Rely solely on the channels of operators to push ultra low-end mobile phone is destined to be a one-way road, so the Huawei mobile phone China's entire product line has been readjusted." 2011 Yu took office in the beginning, the Huawei mobile phone series layout for the D, P, Y, G four series, which Y, G series are low-end and entry-level mobile phones. In this adjustment, the Y and G series were cut off from the Chinese area. In other words, China's brand mobile phone will only retain the main high configuration of the D-Series and the main process and design of the P-series high-end products.

For how to make up the low-end product line layout, Yu revealed: "In the low-end will be all by the glory to take, the main cost-effective, glory next will be gradually from the line to the offline channel, but also including carrier contract machine." --that is, Huawei Mobile China 1500 Yuan of the following products will be the Glory X series (1500 Yuan Price), C Series (800 yuan price) gradually take over, to complete the Red Meter series of line and line of all products and channels on the target.

There is industry news that, in the Glory 6 and Millet 4 mobile phone release, glory and millet team broke out fierce market and public relations war, Lei twice telephone and Yu from mediation. Yu to this hehe a happy, did not do certainly also did not do the negation.

And three years ago the author in Barcelona and Yu for the first time compared to the industry known as "Big Mouth" of the old Yu less publicity, but increased the passion and a bit cunning. Yu before in the media interview also Spit Trough said: "Three years, the noise is very many, to my complaint is also very many," some people say I old greatness, outside also many rumors I want to dismiss. However, Yu that the transformation of Huawei's mobile phone business and large-scale platform business-to-business business thinking inertia inevitably conflict, "in my hands, Huawei Terminal either do not have to do, or do it, there is no third way." ”

If you look back on Huawei's mobile phone for more than three years, in the fierce market competition environment, finished products, channels, personnel, Brand (Huawei and Glory), such as a series of adjustments, and into the global shipping before three, it is not easy. But for Yu and Huawei mobile phones, from 0 points to achieve 60 points easy, do 80 or even 90 points is very difficult.

Huawei mobile phone, really will be in the next three years "far beyond the millet, surpass Samsung" Mody? may wish to wait until the "big Mouth".