Zhejiang merchants: From the decline of "Kang-gan-sheng" to look at innovation

Today's TV dramas are the history of the Kangxi and Qianlong Drama said to be a rare good king, even in China's history, to create a Qing Dynasty, "Kang-dry flourishing" of the Emperor Kangxi and Qianlong was described very positively.　　However, the scope of the great history, we will still have doubts, why in this era after the hundred Years of China, has become a constant abuse of the powers of the country, and from the vast celestial power towards the terminally ill?　　Is it a flourishing age? During a brief period in the middle of the 18th century, Voltaire once enthusiastically praised the Qianlong Emperor in China, a period in which "China fever" had swept through Europe, and now back to China's rococo style design was actually one of the products of "China fever".　　But French historian Blanger pointed to China's ills: the remnants of all the ancient systems that China retains today are bound to be swallowed up by the future revolutionary torrent, as part of the ancient system that is completely gone in China today, and finally, until China no longer has the mechanism to innovate, she will always fall to the side of failure. In the "Kang-gan flourishing" in the Qing Dynasty had many times with the world, the opportunity to develop foreign trade, but the ego gave up again and again.　　Emperor Qianlong once gave the King George a royal decree, meaning that you have some China, so will not increase foreign trade, we also nothing other countries. At that time, China was in fact always in a kind of inward-looking, thought-big stage, but in a global perspective, but as in the world's history, the lack of the Europeans to open up the great courage of the sea, but in their vast land to narcissism in the rhythm of agricultural society.　　And the rhythm of this agricultural society is manifested by the never-ending dependence on land and the lack of innovation. Innovation means denying the past. With the Emperor Kangxi almost contemporaries of Russia Peter the Great, but chose another way.　　Because of his envy of European civilization, Peter decided to overhaul Russia with Western culture, even if it was necessary to discard the traditions that people had long adhered to and cherished. The most famous of Peter's reform is the shearing movement. Russians have also been similar to the Chinese people, that is the dignity of men, or even the soul of the body. At that time, almost all the Russian adult men would beard. But the Tsar Peter gave a cut order, ordered the national implementation, even he himself also cut a lot of aristocratic beard. This great emperor has also done a lot of earth-shattering things in his life, and finally led Russia to the new century.　　The city of St. Petersburg today is also a bronze statue of the greatest monarch in Russia's history, a sign of a complete rupture between Russia and the old era.　　Just a century later, the values of eight and Peter were seen, and in this case, the Russian army forced the Qing government to sign the Treaty of ugliness with force, and the World of the sons and the grandchildren was reduced to a semi-colonial state. In the 1820, Hegel once wrote that the other world-oriented relationships can only be relied upon by another nation to find out for him and to study their qualities, startingThat。　　Hegel does not talk about who is going to find out or how to find out, but Western forces use their gunboats and opium to answer the question quickly. Innovation and the crisis of Zhejiang businessmen the ultimate tragic outcome of the Kang-Gan era tells us that the temporary glory, in the context of great history, may be precisely the beginning of the crisis.　　If there is no longer vision or innovative strategy, waiting for us will be a decline. I had to talk about Zhejiang business for the first time in my column.　　Although this is not a conclusion, but we must think, today, we are the road of Zhejiang merchants, is the glorious starting point, or the glorious end of the precursor?　　Although as a Zhejiang person, we can be complacent about the achievements of the past 20 years, and listen to the Zhejiang University, "Teachers" to do this hindsight interpretation. But is Hu Xueyan's successful example not a metaphor for good fruit?　　Are we creating an entrepreneurial economy or a bubble economy? Most of Zhejiang merchants succeeded in investing (or speculating) successfully and manufacturing as a result of innate commercial genes. But this is not an innovation, it is not an entrepreneurial economy. Peter Drucker believes that an entrepreneurial spirit is the act of creating a new market atmosphere and a group of customers.　　And a real entrepreneur-not simply a businessman-should create something new and different and change their value. These entrepreneurs we are not without, "home of Zhejiang merchants" Jason invented the distribution of the audience.　　But what we see is more speculative blind diversification or low-cost manufacturing based on cheap labor. A typical Zhejiang business is not engaged in high-tech or creative industries, he is often engaged in business or manufacturing industry.　　Shengzhou produces most of the world's ties, and Wenzhou produces most of the world's lighters, while Ningbo produces most of the country's shirts. The two important crises faced by Zhejiang businessmen are strategic crisis and human resource crisis, and the latter is the essence of management crisis. Zhejiang today has a lot in common with Japan a few decades ago. Japan's industrial model has three characteristics, one is the extreme pursuit of perfection, almost at any cost; second, to improve and mass production of other national inventions; third, close teamwork, focus on stable, progressive innovation in the manufacturing process, rather than product breakthrough. This has made Japan, but it has plunged Japan into a bubble economy caused by a lack of strategy. This model and the Ming and Qing dynasties thinking mode, more attention to introspection but lack of outward vision, even if we are the so-called export-oriented economy, it is only an international capital of low-cost choice results.　　In this process, we lack management innovation and marketing, but also lack of strategic foresight. Many Zhejiang businessmen in the past more than 20 years has not been freed from the shackles of family management, even if the scale has been 1 billion of enterprises, the brand of family management is still very obvious. And if we continue to maintain this mode of operation, then decay is inevitable. The first sign of a decline in an industry is that the industry has lost its ability to be competent, capable, and ambitious.The attractiveness of the staff, and the family business will undoubtedly accelerate this lack of attraction. Because of the scarcity of human resources, we clearly cannot devise effective strategies. And the lack of strategy also makes our innovation--basically, an enterprise innovation is nothing more than three: product innovation, social innovation and management innovation-appears very weak. Wahaha, despite its strong ability in the food and beverage industry, has shown signs of strategic error and a lack of innovation in its frustration with entering children's and cosmetics industries.　　Holley, a large company that has yet to pinpoint its main business, has recently seemed ready to put medicine-and, to be honest, it's hard to link medicine to China-as its main industry, but it will take time to prove it is right. On the whole, the biggest crisis of Zhejiang business is that we only rely on our own courage and diligence to succeed in the past 20 years, but we need more innovation to succeed. We need to create more industries, products and services in the business world than simply imitate and follow up; we need to change many of the old business models rather than simply adapt to them; we need to inject more practical ideas into the management and marketing world rather than simply learn.　　There is never a thought that leads the business world, on the contrary, great management ideas come from the innovation and practice of enterprises. And the most important point is that we need to open up the world's higher level of our view of Zhejiang business. The spirit of Zhe Shang should not only exist in Zhejiang or China, it should be rooted in the world. Inherit our innate courage and diligence, and in the era of globalization constantly self-denial and self-development, innovation on the global stage, to create a business miracle of Zhejiang Business.