Zheng Hui: The development trend of soft paper in the network age

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Soft Wen a familiar topic can not be in familiar topics, raging the network for decades. Carrying numerous wind and rain, soft wen in many people's eyes mixed, but the network has 40% of people in use.

Soft Wen rampant behind is its influence, what is soft, soft wen is what kind of a definition, with the rapid development of modern network, soft Wen is also constantly improving. The true meaning of soft text is also fading. A lot of people looking for our company to write a soft article, will ask such a question: what is your definition of soft text? One of the terms I have worked out for my staff is this: "soft, its essence is a kind of advertising, he is a euphemism for transmission of certain products, websites, shop, activities and so on the real value, so that more people on the product, The website has a new understanding. He needs us to fully grasp the characteristics of the product in order to show the charm of the product. In order to get more people's sympathy and recognition. ”

However, the soft Wen in the network raging over the decades, we have created him another image. But in nowadays there are two kinds of mainstream soft text-stationmaster soft text and essence meaning soft text.

Webmaster Soft wen: Especially a new station, need to promote to increase traffic and visibility for themselves, the means to promote a lot, but the most practical, in my opinion, the best soft text, figure Wang Ye once said, Soft wen is a webmaster must master a language, in fact, this is not too.

But in the eyes of the stationmaster, Soft Wen has a part of a large part has been nearly divorced from the material meaning of the soft text, the webmaster in order to improve the weight of their site, as well as the site outside the chain, in the article to add a lot of links, in many webmaster eyes, the soft value is linked, this is a lot of people The article, which was written earlier by the king, encouraged the webmaster to write soft text, including this one. But there are valuable soft texts, which I do not deny.

The real meaning of the soft text: He is based on some material, full display of your products and website characteristics, is based on a consensus. Attracts you to continue to study and understand deeply. is a guide and a close action. Need you to deeply grasp the product characteristics and some of the ideas of netizens. There are a lot of introductions on the web, and I don't say much about that.

These two types of articles for the network to add a lot of wonderful, but also add a lot of questions, the next article talks about the modern soft wen two views.

Now the two kinds of soft, for the modern network to create several network atmosphere: soft paper useless theory, good soft wen difficult to see.

Soft paper Useless theory: the rapid development of the network, the site like rain after the spring-like rise. Lead to more webmaster in the continuous use of soft text to make their own links, the value of less. A lot of webmaster feel, soft text for their own site to bring the flow, but how much your article value? More and more webmaster to soft wen trained a burner gin thought, see others soft wen, will scold a pass. But this is also a very small number of people. This also brings a lot of pressure on many soft writers. Several soft writers in the company say that soft wen is more and more difficult to write. The network development is too swift and violent, the Netizen's consciousness unceasingly enhances. In fact, many of these are webmaster and some writers caused.

Webmaster and writers should recognize this problem, you say other people soft is rubbish at the same time, others if it is such a product of your soft wen, how will you think? Change to think about it. Writers and webmasters should be a learning point of view of other people's articles, so you will be a very big role in promoting, you can see the shortcomings and strengths of others, a lot of experience to learn. Deepen yourself and optimize your thoughts.

Good soft wen difficult to see: The network every day there will be thousands of soft text appear, but the real can let people remember only a few, this is why? is the network in development, and our thinking is not the pace of development? Can't we go beyond our predecessors?

You can sum up some of the lessons of the predecessors, Shi Yuzhu was said to write the brain platinum Soft wen, he will be his planning team of more than 10 copy master together with a large pile of prepared information, quietly pulled to a hotel in Changzhou, package the next several rooms, concentrated on the entire closed soft writing.

Copywriting masters are not divided by day and night, material selection, creativity, writing, discussion, each day to write two, after the reunification to the Shi Yuzhu review. Shi Yuzhu is in accordance with the written standard of the soft writing standards for comparison with, slightly inconsistent that is returned to rewrite, so push to knock, repeatedly after several rounds, determined a batch of "tempered" candidate works.

Then at the marketing meeting, let those from the "frontline" of the various subsidiaries of the managers to assess, vote, a read aloud, round and round to vote, the level of checks, and finally the number of votes to vote on the later we see in the media series of soft text.

How many people can do that today? It's not that we can't write, it's that we don't write with our heart. We do not grasp the current Netizen's thought, does not have the very good real to analyze. Just follow the bandwagon, of course, we can learn from previous experience, but on their basis need to join our own factors.

Several times said soft wen to grasp the netizen and the reader's psychology, this is asks the writer to read fully understands Netizen's demand, how to arouse the Netizen's enthusiasm, how to cause him to your article deep ponder. This is particularly important, but also the essence of an article embodied.

Perhaps there are a lot of places that are very inconsiderate, what is wrong, and I hope that you can criticize.

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