Zhou: Network security vendors Please "give the computer to the user"

360 company Chairman Zhou recently, in 360 "cloud killing engine" conference site, he sent an appeal to the entire network security industry: "Give the computer to the user!" "Zhou said, the computer configuration is more and more high, most netizens use multi-core processor and on G's memory, but the computer speed still did not raise obviously, is because antivirus software occupies a large amount of system resources, the signature antivirus engine has not adapted to now the environment that Trojan horse overflows." "Trojan production cost is very low, spend dozens of yuan to buy a trojan core can be modified into a new, no technical barriers." Now there are 2 new Trojans every 1 seconds on the Internet. According to the idea of antivirus software, is to capture the sample after the analysis of signatures, and then added to the feature library, this will only make the feature library more and more large, the user's computer more and more slowly. "Security software should be innovative and give the computer to the user," Zhou said. ”

According to the introduction, 360 Security Defender 6.0 version launched the "Cloud Killing Engine", Mumaku was placed on the central server, greatly saving the user's system resources. Zhou said: "Cloud kill engine" memory footprint is probably antivirus software 1/5, scanning speed is also faster than 10 times times. And as long as the user on the computer on a strange program, "Cloud killing engine" will collect its behavioral characteristics, with 240 million 360 users of the network to quickly discover the threat. ”

————————— – I am the split line —————————————————— Zhou Free pay: Network creation law? The following from: Http://blog.qq.com/qzone/18147542/1253486742.htm last week, Zhou 祎 launched his security defender 6.0, the selling point is that users do not need to upgrade the characteristics of the library can kill the Trojan "cloud killing engine."

He also promoted his free way of thinking, in fact, he wrote a book called "Free", the preamble said: In the past more than 10 years, the global Internet has hardly appeared a charge and success of the case.

The topic is quite interesting.

Virtually all internet entrepreneurs, at the outset, have emphasized free access to as many potential users as possible. But few people have the same luck as Zhou.

The reason is simple, business on the Internet, access to users does not seem difficult, but it is not easy to keep users. On the one hand, the need to continue to invest in maintaining users, on the other hand means users lost. In this contradictory process, many startups disappear.

Time has long been a little bit meaningless, the problem still exists.

But the software reflects the characteristics of the other side, the software user migration costs are high, the replacement of a common software is worth writing in the Diary of things. More importantly, the software embodies its replicable, one-time development, and unlimited copies. After the user installs the software, the operation is independent. Software is actually a very prominent industry with economies of scale. This has a natural fit with the Internet.

So the link between software and the Internet has the opportunity to combine the advantages of both.

Most successful internet companies were set up 2000 years ago, including Google, which has virtually no internet success in the past 10 years, but client software may be an exception: The news is a lot of storm audio and video, and Thunder.

But only a philosophical direction, does not solve the problem, regardless of storm audio or lightning, are faced with business model problems. Zhou in the preface to "Free" mentions: in the domestic, Giant's "game free, prop charge" strategy is also the success model of free mode.

The key here is that gamers have a very high experience with the game process, and the game props trade has become a marginal industry before the free mode of large-scale practice. The sensitivity of people to specific products and services determines the elasticity of demand for value-added services after receiving free services.

Return to Zhou and his security defender 6.0, will find that he is really a very skilled player. We know that the so-called antivirus software, through the continuous upgrading of the feature library, and then processed after the pass.

The so-called "cloud killing engine", is the local delivery of information, and feature cubby on the server side of the process. Zhou 祎 freely in the local kimono end of the division of work, an objective effect is to eliminate some of the cost of competitors.

In the face of traditional manufacturers, Zhou stressed the derivative effect of his scale, in the conference he explained: The user's computer as long as a strange program, we will be concerned about, will collect its behavior characteristics, we will not let users make judgments, because many users do not have the ability to judge ... Once the Trojan is spread, it goes to a new machine ...

Today in a "cloud" era, security is an area of high user sensitivity. Before Zhou through, security and anti-virus function division, "Kaspersky was persuaded by me, we cooperate in China to provide half a year free anti-virus software, less than two years, its market share from the original seventh bit jumped to second." "Create an income path.

Or he really doesn't need to figure out the business model at first. "I've always felt that security software is not going to be media because security software is reducing its exposure rate." "In fact, based on security sensitivity, users tend to pay directly."
The concrete practice way does not make the forecast, if enters is the high value-added field, then the original goal is no longer important ...

Do we often see Zhou 祎 in the media? Or should be quiet, suggest Ma Yun, kai-fu Lee hurriedly into this field, in order to form a attack, this area involves the search technology, but also involves a large amount of capital investment.

In fact, doing business on the internet is a continuing hot topic, but really, about the regularity of the things that most of us understand is still not enough, of course, this is related to the relative intensification of the Internet domain wealth.