Big Data and RTB: Opening up a new era of internet advertising

The change that the Internet advertisement industry is facing, this change process is led by the big data technology, borrow RTB system constructs, change the business owner, also change the advertisement service provider, the same change advertisement audience. From the perspective of historical development, China's internet advertising has gone through three stages: the era of individual communication, the marketing era based on media, the era of precision marketing based on audiences. In a one-way communication era, can do is only one-way display and release; In the era of media marketing, internet advertising has been packaged as a new form of communication, with the media content of the integration, and constantly ...

What's the use of big data?

What's the big data? There are 26 million books in the National Library, and if you look at the data, one year the family produces the same amount of data in half the National library. He Baohong, director of the Internet center of the Ministry of Industry and Information technology, said that when an era of people have no way to use the tools of that era to deal with the data can be called large data. Large numbers are not now available, and large data are now data that modern tools cannot handle. In fact, the Ancients will encounter the same problems, such as the census, China in the Eastern Han Dynasty, there are tens of millions of people, this is obviously big ...

What's the big data?

Not so long ago I dined with the http://www.aliyun.com/zixun/aggregation/32086.html "> CEO of a large bank." He is considering whether to withdraw from the Italian market because of the sluggish economy and the prospect of a euro crisis in the future. The CEO's economist paints a bleak picture and calculates what the downturn means for the company.   But in the end, he made his decision under the guidance of his own values. ...

Big data, big future.

Three things to tell you today, the first thing is wearable equipment, the second thing is social physics, which is a very good medium for using wearable equipment, a problem with big data privacy, and the concern that data is shared, and some of the small problems may be due to big data turning into big problems, which I'll talk about today. Wearable equipment my understanding of large data may be different from what many people understand, and when it comes to big data, it's about search engines and social media. Because everyone is familiar with these things, so I don't speak much about this. I mainly talk about ...

Large data applications have developed to a new stage

The advent of the "big Data" concept has opened a new era in data processing.   Professor Xiaoyong, director of the University of Information, Chinese Institute of Computer Science, said Big data will bring three fundamental changes to business management (see the article "Big Data brings three fundamental changes"). These essential changes brought about by large data will extend the boundaries of management and the depth of management indefinitely. Business executives began to think about how to use large data to improve management efficiency. Although the concept of large data is widely recognized in the last two years, but the large data of the commercial application model ...

Large Data Application survey: New technology Development trend forecast

"IT168 Investigation Report" 2012-2013 China's IT Technology trend survey activity started on October 16, 2012, after 1 months of time. During the online survey, the users from Itpub, Chinaunix (hereinafter referred to as CU) and other cooperative websites were greatly concerned and actively involved. Now that the investigation has been completed, all the data are collated and counted in the background. The questionnaire of 17,101 questionnaires, including 14,522 eligible questionnaires, was collected online. Overall, this year's survey is more focused ...

Large data application upgrades are constrained by multiple factors

With Baidu, Alibaba, Tencent three internet giants in recent days to dense layout of large data industry, large data industrialization shows the trend of acceleration.   However, a number of experts interviewed pointed out that China's large-scale data industrialization first, but still have data "island", the legal basis is insufficient, the level of data analysis is not high factors constraint large data application upgrades. Sitting on the domestic data gold mine Baidu, Alibaba, Tencent has recently upgraded large data to group-level strategy, but the three layout direction each have a focus. It is understood that the search engine as the core of Baidu is a large data field of "Technical pie", it is based ...

Large data applications are still at an early stage

Over the past few years, big data has sprung up, bringing transformative opportunities to all walks of life, and this change is seeping into people's daily lives. The third party payment industry is no exception.   Since 2011, when the People's Bank of China issued the first licences, the third party payment industry entered the post-license era, the whole industry is facing fierce cross-border competition. At the same time, the internet age, large data for any enterprise is an important asset and competitiveness. For paying enterprises, large data is the base of their core competence and platform. At present, large data in the application of the payment enterprise ...

How large data applications affect the world

"Big Data decision" becomes a kind of new decision-making way to make decision based on large data, obtain value from data, let data dominate decision, it is an unprecedented decision-making way, and it is pushing the reorientation of human information management criterion.   With the increasing influence of large data analysis and predictive analysis on management decisions, the condition of relying on intuition will be radically changed. The 2009 outbreak of the swine flu, Google is by watching people on the internet to search a large number of records, in the outbreak of influenza weeks ago, to determine where the flu spread from, from ...

What can be done with large data applications

No matter how hot the big data is, unless it's big data for big data, there's no way to evade the question: what can be done with big data? Do something with big data? Do not say how to do, can do. Or is it going back to basics: What does big Data bring? It is said that it does not create value, it value is through the http://www.aliyun.com/zixun/aggregation/20826.html "> Traditional industry efficiency improvement." Large data as I ...

"Dumbbell" phenomenon in large data applications

If the software is devouring the world, as Mark Andriessen, a well-known VC, says, the big data should be saving the world, right? In the past two years, the word "big data" has been abused in newspapers. It generally refers to a series of techniques used to analyze massive amounts of data that exclaiming conventional tools. The "Big Data" boom has left many executives wondering if their companies are going to come up with something like that. This phenomenon looks much like the 60 's in the last century, when the computer, which was still in its infancy, was unusually expensive, but its futuristic color still made the public ...

What are the criteria for successful application of large data?

It's certainly the right thing to do in large data categories, and start-ups and corporate giants around the world are also creating value by leveraging large data and large data applications-turning large amounts of data into money or competitive advantage. However, behind the glory, always conceal some of the truth can not be ignored. In short, not all attempts at big data have been rewarded, and far from it. There is another truth to be reckoned with, in the IT business world, where the standard of "success" of large data is very lenient, and even the notion that "we do not fail completely" can be attributed to ...

Large Data application: A new engine for the construction of Ningbo's smart city

In recent years, the term "big data" has been increasingly mentioned, and it has been used to describe and define the vast amount of data generated by the age of information explosion. The world is boiling over the concept of big data, and all walks of life are exploring the opportunities and challenges of the big data age. Large data as cloud computing, after the internet IT industry is a major subversive technology revolution, and information, intelligence, digitalization and intelligent city construction closely related to grasp the background of large data, characteristics, trends, to better promote the construction of intelligent city is of great significance. .

What does big data marketing do? How do you do it? How are you doing?

1. Who is doing big data marketing? Everyone says they are doing big data marketing. Based on: business: and marketing-related, so the government Office unit data is not considered. Volume: has enough valuable data. This is a lot of internet companies and traditional large enterprises can meet.     Technology: Technical ability to handle large data. Above 3 factors, the domestic can enlarge the data marketing really only bat three.     Foreign unfamiliar, here do not talk. As we all know, three ...

How to play Big data marketing

In the age of mobile internet, everyone speaks big data. How do you use large data? I'm afraid that's not words.     Recently, the digital marketing experts in the "2014 Tencent Wisdom Summit" to discuss the changes in the context of mobile internet consumption patterns, as well as the digital marketing field how to use a large number of data to adapt to the impact of industrial chain changes. Internet habits from the PC to the mobile end of the migration, so that the user's decision-making basis, consumer behavior and the purchase scene changed dramatically. Clay, author of the best-selling book "Cognitive Surplus", believes that smart hands ...

Large data marketing needs to meet three standards

April 2014 17-18th, "The 2014 Nineth Annual Iris Summit", hosted by Iresearch Group, was held at the National Convention Center.   The theme of this summit is to "keep the surprising fusion of innovation", encouraging internet companies to open up new ideas and provide new value. Sogou Company in the field of technology leading the industry attention, Sogou commercial Products Technology Center senior Director Li Gang was also invited to attend the summit and published a keynote speech, and participants to share the "big data in the field of precision marketing applications." He points out that big data needs to be specialized ...

Big Data marketing talent shortage

The recent http://www.aliyun.com/zixun/aggregation/32268.html "> Survey of relevant market organizations shows that most large data marketers lack the ability to understand and analyze large data. Of the respondents, nearly 50% of marketers were unable to develop market strategies to help their companies make profits because they could not analyze market data. In addition, digital marketing managers need to have skills such as managing accounts, launching large marketing campaigns, and planning influential social media marketing programs. But at present ...

Large Data Marketing terminology interpretation

RTB (Real time Bidding, real-time bidding) definition: A bidding technique that uses third-party technology to evaluate and bid for each user's behavior on millions of web sites. RTB is not a novelty, real time Bidding (Instant Auction) in the advertising industry has long been familiar. The traditional Internet advertising ecological chain is generally at most only three parties, respectively, advertisers, advertising agencies (that is, advertising companies) and the Internet media. In the RTB advertising transaction mode, the original advertising ecology ...

The joys and sorrows of large data marketing

In the United States, big Data marketing has become the mainstream of the market.   Compared to the speculative traditional sales model, large data marketing is a combination of diversified marketing strategies based on customer's real demand, which can reduce the marketing cost and optimize the marketing effect. Whether it's retail insurance or entertainment media, almost everyone in the public sector wants big data to help. The company, which is located in Washington, is a well-known U.S. data analysis company that specializes in providing sophisticated data services to companies. Industry reports show that one of the top five pharmaceutical companies in the world will sell in half a year after working with them ...

Big Data marketing doesn't infringe on privacy

Http://www.aliyun.com/zixun/aggregation/30979.html "> Huaxi Metropolitan Newspaper reporter Rothi last year, the internet financial boom, deputy governor of the People's Bank of China Liu said,   There are two bottom line can not touch: first, illegal absorption of public deposits, one is illegal fund-raising.   Now Big Data marketing is getting more and more hot, there is also a bottom line can not touch: No infringement of personal privacy. The so-called large data marketing, is to collect a lot of behavioral data through the Internet to help advertisers find their eyes ...

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