Big data forecasts are becoming popular, why is application popularization more important than the accuracy rate?

There is no doubt that the discussion of large data has become an important issue in the current IT world, the reason is that large data will play an important role in a very wide range of fields, such as stocks, advertising and other fields closely related to the data, and in some social issues, large data will also provide solutions, such as disease prevention, travel spring analysis and so on. In general, the big data age has come round.

Theoretically, large data is mainly about the past data analysis and statistics, through a certain model to predict the future trend of some events. For example, during the Brazilian World Cup this year, giants such as Baidu, Google, Microsoft and Goldman Sachs predicted the outcome of all 64 games, as well as champions and dark horses. However, whether it is the One-fourth finals or the 16 knockout, Baidu forecasts the accuracy of the results reached 100%, even more than Goldman Sachs and Google's precision is much higher.

So why is Baidu more than a few others in this respect? It was mentioned that in large data areas, models are very important, and whether the predictions are accurate depends on whether the predictive models are given power, because several giants adopt different forecasting models, which leads to a far difference in predictions.

From this case, we can see that Baidu has made good achievements in large data prediction. Some experts believe that with the continuous development of large data technology, the prediction of major events will be increased in precision, but because the large data involved in the problem is too complex, it may also appear inaccurate, error. For example, Baidu at the end of September, the launch of the film box office forecast for the first time to test the water there will be a certain deviation, this is why?

In combination with experts ' point of view, it should be said that the occurrence of such a oolong incident is not surprising, Baidu movie box office forecast is the first time after all, in the model may still exist some need to improve the place. Only through continuous practice and summary of the model to adjust and improve, the accuracy of its prediction will continue to be improved.

Similar developments have been seen in other internet giants, after Google Flu trends have succeeded in predicting flu outbreaks in countries such as the US, Germany and Belgium, but also the Google flu trend, which predicts the 2011 US flu and the 2008 Swiss flu It is very unreliable to overestimate the number of cases of influenza.

For large data, although the accuracy of the forecast is an important concern, but also more important, is the continuous development of large data to promote, and to the greatest extent possible to popularize large data applications. On this issue, the outside world should embrace, participate, support attitude, not blinders and ridicule.

In this respect, Baidu also appears very "calm", although in the first box office forecast put a oolong, but Baidu for large data application promotion and popularization of the contribution is very prominent. In addition to using large data to predict the disease and the World Cup, Baidu also collaborated with the United Nations Development Programme to build a joint laboratory for large data. It is reported that the work of the Joint laboratory focused on using Baidu's large data technology to analyze the industry data processing and trend forecasts for the United Nations to formulate development strategies to provide recommendations. At the present stage, the research focuses on environmental protection and health, and will focus on issues such as education and disaster management in the future.

In terms of commercialization, Baidu is also actively working with other companies to promote the application of large data at the commercial level. For example, Baidu and Wanda, Tencent cooperation, the establishment of large data alliances, the realization of the advantages of large data fusion, and common to build online under the integrated user experience. For example, the Guangdong bank to join hands with Baidu, through large data deep digging customer demand, better for customer service. These cases are classic applications of large data in the business world.

It should be said that the significance of large data for social development is very important, it will drive the upgrading and innovation of traditional industries, and bring about the value of pluralism. In this context, Baidu and other giants active in the field of large data, committed to through large data for economic development, social development to provide multi-level support, this spirit is worthy of affirmation and encouragement.