E-Commerce

In previous installments, I talked about some of the online advertising opportunities that haven't been fully recognized, and in this installment we'll talk about the giants of social networking: Facebook. First, we have to admit that Facebook's current advertising business model is very impressive. Since the site is more of a non-traditional product and service, the site has encountered some resistance, but it is undeniable that Facebook did do some pioneering things, such as using user original video, through the spread among peers, so that consumers and advertisers ...

At several meetings, many entrepreneurs have raised the question that China's internet is now in a good position, and that several giants are occupying it. Where are the opportunities? Several giants: Tencent department, Baidu Department, Alibaba Department, Sina Department, firmly occupy the internet core. As the author of the previous blog "Chinese Internet Thieves" advocated, to Twitter's CEO to learn about the Internet product innovation to grasp. Similarly, several giants are also actively engaged in innovation, transformation. We from the media operating point of view, to Tencent, Sina representative of the network media is also in the positive transformation. Which Tencent has been from ...

In the behavioral buying model, we like to search all the styles as much as possible: cpa,cps,cpl, mixing them in a package. can provide CPL or CPA mode of personal sites, Web 2.0 commercial sites, such as more and more networks. 　　Typically, the list of these sites includes the most popular and major sites. Does the purchase of a behavior based on a member network be the same as a member network created from a similar LinkShare or commission Junction (Commission connection)? In the ...

As a media planner, you may be accustomed to planning your advertising activities around the following factors, such as coverage (or arrival rate), composition, content relevance, efficiency, and so on. These can help you choose the right site for media configuration. Eventually these sites will be occupied by ideas that are entirely from the brand's perspective. 　　Of course, thanks to your ad http://www.aliyun.com/zixun/aggregation/25722.html "> Design team." But the site of your choice itself ...

Ten years ago this month, I took over Eric's media-buying column, and I've been doing column writing every week. There is no doubt that looking back over the past decade, the scene is clear: a lot of things have changed, whether it is my personal life (through marriage, with two children, etc.), or online advertising industry. 　　Of course, there are many things that remain unchanged. The launch of digital advertising is one of them. At the beginning of the 21st century, mobile marketing in the initial stage, the blog to a large extent, is still a strange concept, a strange name, video advertising has just begun to stride hair ...

Do you remember the last time you received the letter? I'm not referring to emails from businesses, but to your friends writing letters to you. If you have a crush on everyone, you may need to think for a while. But I am sure you will remember the last time you received your letter. 　　You will feel the envelope, feel the joy of opening the envelope, and receive a hand-written thing when excited. Because of the advent of e-mail, each of us has become increasingly rich in means of communication, not just the traditional way of handwriting. e-mail through is about a specific topic of information, although there are many abundant ...

Fragmentation of media &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Media is information. The fragmentation of media is the inevitable result of continuous information explosion. At present, China's advertising media industry is facing the situation is the flat advertising and television advertising the total amount of the drop trend, which has a profound social background, due to the media ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;     Killer application, like everlasting, romantic eternal love, is a legend, we often hear people talk about, but no one has seen. A few days ago, I was in the Seoul industry meeting, was asked to "killer application" as the theme, speaking of Chinese mobile internet, I use this sentence as open ...

If a new media company is to be "run" rather than "run", it must return to the substance of the media and build its own brand rather than just the brand name. Any new media company relying on advertising revenue is looking to take on more brand customers. But when I took the marketing plan to take a look at, will find, changed the logo, almost no difference. Brand customers by what the relationship of their lifeblood of the http://www.aliyun.com/zixun/aggregation/8073.html "&g ...

Love more VCD is Jackie Chan endorsement, and finally went bankrupt, its leaders to do counseling to go to, Fu Yan Jie to find Cecilia Cheung do endorsement, the results of the photo door happened; http://www.aliyun.com/zixun/aggregation/8700.html > Coca-Cola to find the endorsement of Liu Xiang, the results of the 08 Liu Xiang exit, the 12 Olympic Games, Liu Xiang and exit, the ant force God to find Zhao Benshan endorsement, the result of illegal; In recent years, many stars endorsement of false advertising also make vigorous, much inquiry 诽. What happened to the celebrity endorsement ...

About 10 years ago, old Yao was involved in a computer design for the elderly, the so-called old man computer, the idea is actually very simple, because the computer for the elderly to operate too difficult, so in the ordinary display to add touch function, hope to replace the mouse keyboard, and then through the mainframe and display integrated design of High-tech computers into easy to operate the home appliances,  Product development in the initial market research, consumers reflect very good, unfortunately, after the product listing, sales of a mess. .

I have long ago put forward "no interaction, not micro bo" point of view, but in http://www.aliyun.com/zixun/aggregation/33109.html "> Mainland China Weibo has become increasingly popular today, we still see many enterprises, 　　The microblogging of institutions is either not interactive or the rate of interaction is fairly low, and I call these micro blogs false microblogs. First, from the statistical data to see the interactive rate of enterprises, institutions, micro-Bo interactive interaction or low interaction rate problem, I have ...

PR value will be banned news, recently in the Webmaster Circle Chuan Vigorous. Author around a lot of friends, have written an article on the PR ban on the view. Now the webmaster for http://www.aliyun.com/zixun/aggregation/8495.html "> links, mainly to see the PR value, without the PR value of this fool standard, webmaster to what standards to exchange the most appropriate link." May really like before Kun classmate said, exchange links, will become a technology alive. ...

Last night, went to Guangzhou to participate in the mop party, left a deep impression, realized what is called the wonderful PR activities. The party was creative, participatory and experiential. According to representatives of other companies participating in the event, it is much more interesting to participate in the activities of a portal. is a very high evaluation. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; party at the gate of the big Tall wearing a western cowboy hat handsome GG and gorgeous costumes ...

Last night, watching CCTV news, said the mop video was forced to close, I think the days of the boat is difficult. 　　Looking at the news today, I found a lot of http://www.aliyun.com/zixun/aggregation/9435.html ">blog and news reports are wrong, including last night's version of CCTV is not accurate." Where is the mistake? The "mop video" domain name of the mop is http://www.mopvod.com ...

A good book will allow me to do two things: one is to write a reading notes, deepen understanding, and the second is to buy a few to send friends, share good things. According to the understanding of the horse, there are three stages in life: The first stage is the profit, the material, because you need money, to live, as long as it does not violate morals and law; the second stage is the name of the person, the material has to want to have a reputation, social status; The third stage is decided, fame and wealth have, found that people die what also can not take away, only to soothe their hearts , to settle the soul. The second stage of the name, not necessarily to achieve how high social status, but everyone ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; When it comes to text messaging applications, many people think about cold icons and boring interfaces the first time. Do you know? We are familiar with the next generation of SMS applications-a letter, from 10 million of users to recruit "Meng Girl" form, change our message of the inherent impression, but also let SMS software this Cold "icon", a more human touch. &n ...

Mak Crazy [recording] functional product planning &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;2006 year December to the wheat net part of the product planning recording function [demo entire process] Recording —————— click on the [recording] function key ———— pop-up the corresponding function box pop-up three kinds of recording mode: MTV turn over sing photo ...

9 years after the start of the day, Yehai decided to let their lives to change a little, at that time many enterprises are trying to change this-foreign trade to domestic. However, Yehai on this road to go farther, outsiders seem he harvested is "wheat bag" This belongs to their own brand, in fact, this is only the iceberg surface part. Supporting the "Wheat Bag" brand Foundation is a set of Taobao order based on the supply chain management model to online purchase orders to drive production and management, and form a complete system, which is to support the "wheat Bag" lasted 10 years, 20 years or even longer the driving force. Old problem: Foreign trade to domestic leaf ...

2010 Chinese men and women whenever even forums collective "sexual Panic"! In order not to let the tadpoles change Frog l Son has a he, each party television stations have to build their own dating show. And broadcast a fire, a great dating program prairie, which is the production of Jiangsu TV "Non-interference" caused by the topic of the most sensational. In which also with the program out of the famous matchmaking for Jiao point burst point, 2010 dating show "Mano" more is not people, but a sign phenomenon! &http://www.aliyun ...