The successful road of e-commerce of Mai Bao Bao

9 years after the start of the day, Yehai decided to let their lives to change a little, at that time many enterprises are trying to change this-foreign trade to domestic. However, Yehai on this road to go farther, outsiders seem he harvested is "wheat bag" This belongs to their own brand, in fact, this is only the iceberg surface part. Supporting the "Wheat Bag" brand Foundation is a set of Taobao order based on the supply chain management model to online purchase orders to drive production and management, and form a complete system, which is to support the "wheat Bag" lasted 10 years, 20 years or even longer the driving force.

Old problem: foreign trade to domestic

Yehai is the founder of the wheat bag. Wheat bag, Jiaxing, Zhejiang Province, a leather company. "Wheat Bag" originally is a luggage OEM manufacturer, since 1996, Mai Bao has accumulated more than more than 10 years of luggage industry experience, for the global customers from the production and processing of bags, import and export trade, luggage design, brand promotion and online sales one-stop service.

Taobao on the creation of "wheat Bag" brand before, Yehai has its own factories and import and export companies, for the French crocodile and other foreign well-known brand OEM production, the days are also good. "OEM for foreign customers, a large amount, high profit, but low value-added, customer requirements are also very harsh, they can find us to do, but also to find other suppliers to do." In the long run, fate is not in their own hands, but to do their own brand, fate is in their hands. The value chain of manufacturing is higher to the consumer. If we do order sales, customer stability will also be better. Since then, from foreign trade to domestic sales, the brand value added to build their own brands, it becomes our dream goal. "Yehai said.

Yehai has never counted his age, but he remembers the age of the wheat bag. He thought it might be time to give the bag a living environment.

After the financial crisis, the foreign trade situation plummeted, foreign trade to turn into domestic sales, the best platform is undoubtedly Taobao. The problem is, Taobao is such a huge platform, how to make the 10-year-old wheat bag to meet their age as normal growth? They created the "Wheat Bag" brand on Taobao.

Alternative teacher Wal-Mart

On Taobao, we must understand the language of Taobao. and to adapt to the life of Taobao, wheat bag must always around a word scholarship "fast".

So, Yehai found an alternative mentor-Wal-Mart, the world's most successful supermarket chain. There is no intersection between the Mac bag and Wal-Mart, and there is no affinity, but Wal-Mart's "supply chain management" has touched the wheat bag.

In the supply chain, Wal-Mart from the early 80, the full electronic fast supply QR This modern supply chain management model, the QR model changed the traditional business information security practices, sales information, inventory information, production information, cost information is equal to partner exchange and sharing.

As a result, Wal-Mart can pass the POS (Sales point of Sale information Management) data to the supplier through EDI (Electronic data Interchange) system, the supplier can know the sales status of Wal-Mart in time, grasp the trend of commodity demand, adjust the production plan and material purchase plan in time.

Wal-Mart can get ready for a good purchase, also know the demand information in the store, and the supplier can reduce the company's inventory, while saving the storage space for Wal-Mart.

Thinking of this, Yehai plans to apply such a model to the wheat bag. The test is the speed of reaction on the web. Specific to supply chain management, it means that the purchase of wheat bags, production, warehousing, logistics, management and other links must be driven by the network order.

"A set of products from the online display, customer orders, procurement, sold to logistics, the speed must be fast." Moreover, in order to show the difference between the larger products, the overall order of a large number of times, the process will appear more tense. Yehai Frankly, the particularity of e-commerce determines the unique supply chain management mechanism to be adopted by the MAI package.

Through similar to Wal-Mart in and out of goods management, the wheat bag to achieve the line under the online product orderly operation. However, Wal-Mart's supply chain model is copied to the wheat bag and needs Yehai to tailor it to her.

The prototype of the future enterprise

The people who have been to jiaxing wheat bag Company are amazed at the company's new mode of operation, and other enterprises in a box of shipping different, "wheat Bag" is a piece from the warehouse delivery.

Because Yehai for the wheat bag to create a set of supply chain management system, the system through the network order driver, automatically displayed in the procurement, production, warehousing, logistics and other aspects of the owner of the handheld terminal.

With handheld terminals, more than 200 employees of the MAI bag will understand the requirements of their customers. Accordingly, the staff completes his own task. At the same time, the wheat bag not only in time to understand the consumer demand for a particular product, but also for the company to effectively reduce warehousing, logistics and other costs.

Of course, for the MAI bag, such a supply chain management model 30% efficiency from the system and equipment, the remaining 70% to rely on staff awareness.

Yehai is trying to create a different corporate culture for the average 24-year-old staff-from offline to online to online shop, and the need for a more creative new atmosphere.

Recently, Yehai is for the wheat bag "recruit", in his words, Taobao Mall in the shops have their own advantages, now the wheat bag can not be compared with each home.

However, if the direct generation of orders from the network, driving the entire supply chain links to see, the wheat bag can undoubtedly become Taobao mall pioneer.

Of course, from the development of online shopping, enterprise competition is more and more fierce, the network needs to compete in addition to product display, price concessions, store creativity, more important is to see the entire value chain behind the enterprise is smooth, including the precise management of orders, procurement of logistics Low-cost operation, inventory as much as possible to reduce. Because, the latter is for the enterprise to win the profit space fundamental.

From this perspective, the supply chain of precision management or will become the future of online sales enterprises confrontation between the sharp weapon. The wheat bag opens not only the brand door, but also the future enterprise's door.

This article is reproduced from a press release, I and Wheat bag Yehai, Fang Tianyu, Liu Yibin are good friends. We went to Jiaxing, they came to Nanjing, counted up and exchanged five or six times, each time, will feel the wheat bag vigorous changes. From a simple foreign trade factory, developed into China's largest network of luggage sales brand, in a short span of several years, the MAI bag team by virtue of E-commerce completed a gorgeous turn. This can be regarded as a Chinese foreign trade enterprises to enter the typical case of E-commerce, the current Mai bag to obtain strategic investment, and began to target overseas internet retail, I believe they will develop better. ----Li Peng