E-Commerce

Goury Surman, the White House director of digital media for online interaction, revealed the behind-the-scenes operation of the first dedicated digital team in the history of the White House in an interview with the media. From this interview, we can learn that even the White House digital marketing team is daily planning how to make effective use of social media, focusing on creative ways of communicating with the public, and expanding the audience of the White House Web site, interacting with them where people are already familiar with consumer information. Some of their ideas and practices in social media are also suitable for our small and medium-sized enterprises. ...

Billion power network through the United States online retailer magazine Internet retailer to the top 500 U.S. online retailer manufacturers tracking data found in 2008: sources: Internet retailer.com, billion Bang Power network Note: This data does not contain ebay.com related data growth rate: In addition to ebay.com and other Consumer-to-consumer platform, the top 500 online retailers in the United States overall sales in 08 amounted to 115.9 billion U.S. dollars, an increase of 11.7%, and the United States ...

American Playdom latest analog social game-http://www.aliyun.com/zixun/aggregation/13666.html ">social City http://hi.baidu.com/ Hirobiny/blog/item/32cfb2947dfb9a15d31b7052.html Historical Social Game Data Analysis review: Facebook social Games TOP40 ranking Express (2 ...)

Specific Media, the AOL advertising network, will use the latest investment to expand the technology platform beyond display advertising. The goal of specific media's online advertising network is to enable marketers to target specific ad audiences. It has expertise in the area of display advertising. can provide a combination of various directional methods, including behavior, demographic, textual relevance and geographical. In June 2006, specific media received 10 million dollars in funding. And last week, it got 100 million dollars ...

As an integrated stove pioneer, the United States and large successful listed A-shares, should be the unified industry is the perfect opportunity. But the United States seems to have missed out on a great opportunity to upgrade from industry brands to consumer brands. Compared with the first brands such as the nine-Yang, Prao and AIA, the pioneer of the United States seems to be drifting away from the leader ... And the Up-and-comer, the Martians and so on it formed catch-up and beyond the potential, the United States in the end should do? Beautiful, Big Boss not beautiful? Stone chapter Strong, Zheng and integrated stove, it seems to be the most ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;      Some things, need to make a decision, need to give oneself a sign: From now on, to when, how do I! Determination is easy to forget, forget to become a joke, so I use photos to testify these resolutions. &nb ...

Each blog can host an interactive seminar-foreign blog http://www.aliyun.com/zixun/aggregation/9046.html "> Marketing case recommendation [blog Marketing Research] Brugeman, his company is the" vitality word " Software tools companies, their products provide users with concise shortcuts to improve productivity. 6 years since the establishment of the website, the marketing budget is less than 1. 50,000 dollars, but the software has been downloaded 100,000 times. More than half of them are bloggers ' credit, he ...

Once again, we face change. I cannot explain clearly why we are entering an interactive advertising era. In other industries, we can find a good and satisfying way. I think the changes that have taken place today are mainly from the media world, which is the core of the advertising industry. The media, of course, is a channel system in which we transmit information and users receive information. 　　If the advertisement is a picture, the media is the canvas. In the last century, we worked effectively on this canvas by adjusting the online or offline network. The network is composed of the same node connection, when the information ...

"Big" is good, almost all advertisers to put the media evaluation criteria, large users, large flow, large performance, as long as the http://www.aliyun.com/zixun/aggregation/13145.html "> network media itself large enough, Then he must be a good communication channel, some advertisers even analyze the media annual financial statements, which media make more money to vote for. Yes, the big media itself has a large user community, there are valuable brands. But the simple big media is the advertisement launch ...

Recently, have contacted Ali mother, Baidu TV, Easy Media, SmartMedia (Kuan Tong), Youku, potatoes, excellent as uusee, pplive and other websites advertising sales. Previously, for these emerging sites and advertising forms more dizzy, now the "long Tail model" combined with my "double cycle model" thinking, it is clearer: 1, brand advertisers focus on the "media brand" (media influence) on the promotion of corporate brand. Therefore, the media status and image is very important, CCTV and Sina is expensive because of its authority ...

Because of the Internet, we live in an increasingly self-help world. It is hard for anyone to argue about this. Most of our banking business can be done online. We use online retail sites, grocery distribution sites, and make the most of our online car research resources so we don't have to go to a family to see what we want. 　　Technology makes us more self-service, and we do well. People should not be surprised that other industries are increasingly becoming more self-service shopping. Online advertising is one of them. Since Google launched the AdWords self-help advertising program, the network wide ...

In an increasingly complex media environment, everyone begins to return to the original point-what is the source of the spread? 　　How do you do it well? March 26, "Advertising Age" of the name of the Observer Bobgarfield wrote "Chaos Century 2.0." In the myriad media environments in which new technologies have emerged, the nature of communication has not changed, but the channels have become colourful: the generation of MTV turned music from sound to video, and the young generation with high speed splicing and video sounds that stimulated attention for a brief period of time; Purely to make their own audio-visual content of you ...

Weibo itself does have media features, but it is limited to a single microblog. Weibo broke the http://www.aliyun.com/zixun/aggregation/38653.html "> Information transmission and exchange of ways, so that there is no intersection of life two people to achieve information transmission, as long as he in the microblogging platform, You'll see what you said to him. This kind of cross section layer, multi-dimensional information sharing way makes the individual Weibo have the opportunity to become an important information source. Single Weibo uses four guidelines to build personalized media: l ...

In a chat with a prominent financial media executive last week about the new relationship between media and brand makers, I don't think they will be satisfied with the relationship between advertising costs and the release of a version, a tradition and a simple mode of operation that will be broken in the first place. The media will strive to provide advertisers with more tailor-made value-added services in order to increase the stickiness of services and expand the profit margins of the media. If this is really the direction, the media business model will change subtly, they may not only need Http://www.aliyun.com/zixu ...

Recently, has been watching Lang Ping video, he is very good at the "industrial chain" and "http://www.aliyun.com/zixun/aggregation/28540.html" > Game Rules of the perspective of the nature of the economic problem analysis.  　　Similarly, advertising planning and media management must also be placed in the enterprise's value chain in order to clearly see their role. From the value chain, to stimulate the needs of users-to guide the needs of users-to meet the needs of users, need to rely on a variety of transmission ...

The Earth people know that the media to your company's positive report, can bring a distant http://www.aliyun.com/zixun/aggregation/12972.html "> brand value, staff morale and business promotion and other effects." These are not a page of advertising can replace, and think, this is free yo. (therefore, public relations organizations generally use the translation of media reports into the corresponding advertising value, of which the multiplier is 3, some 5, that is the same version of the space multiplied by three or ...

The goal of media PR is to fully display the company's unique appeal to the media. Media PR is different from advertising, not the act of buying advertising space, but to convince the media with sufficient reason, to make it interested in your company, and to have the will to pay attention and report. Therefore, the work against the media must not be lightly done. The following are some of the mistakes that often occur in PR and http://www.aliyun.com/zixun/aggregation/17529.html "> PR companies when dealing with media pr. 1.

We've seen too many books and articles about media relationships, mediocre and misleading. The "Manufacturing News" (Henderson), published around 2006 by David Henderson, is a great strategic guide to media relations and is worth recommending. Henderson, once the award-winning CBS correspondent, was diverted to become a PR consultant. There are plenty of fascinating insights and practical ideas about how to produce positive media coverage for a brand, and the laws that should be followed. e.g.

Lately, it seems that everyone can be the butt of someone else's talk. Consumers have become accustomed to being fooled by the effects of some anti-mainstream movies like "real Cameras" and "TV's Bloopers & practical Jokes". 　　Soon the cultural elite occupied the dominant position, and they released MTV "Punk ' D" since 2003. Early this year, E! The first performance "Pop fiction," The play is about celebrities are fooled by paparazzi to the media to disseminate some false information. Last week...

Recently, one of my colleagues in the communication with Google colleagues, asked a question, "advertising http://www.aliyun.com/zixun/aggregation/6335.html" > Trading platform why there is no advertising position concept? Google's colleagues immediately asked: "You are not still buying media?" Advertising trading platform is the starting point of buying people ah. "Indeed, advertising in the advertising network is a core concept, when we are placed in the concept of advertising trading platform, we need to change ...