Media microblogging has an impact without profit

Weibo itself does have media features, but it is limited to a single microblog. Weibo broke the http://www.aliyun.com/zixun/aggregation/38653.html "> Information transmission and exchange of ways, so that there is no intersection of life two people to achieve information transmission, as long as he in the microblogging platform, You'll see what you said to him. This kind of cross section layer, multi-dimensional information sharing way makes the individual Weibo have the opportunity to become an important information source. A single microblog uses four guidelines to build personalized media:

The theme is clear: social media itself has a group of effects, users in the community have a similar interest, will be interested in the same topic and information content. There is no message for everyone's appetite, and should not have an impact on everyone's ideas, a high-quality microblogging goal is to communicate, interact, impact the user aggregation. A clear theme of Twitter helps to aggregate more High-value users ' concerns, along with improved microblogging quality and interactivity.

L Continuous and effective management: micro-BO rolling blackboard information broadcast way, the randomness of information release and the willingness to form associations with more people, the attention of many users, decided that no one user can really effective continuous attention to a source of information. This also determines that a high-quality micro-blog requires a long period of precipitation, management needs to strengthen the effectiveness of time, for users, such as a message if you think that the user is valuable, should not hesitate to give him, let the user feel the importance of self.

High-quality content: Information is a micro-blog string of users, is put into a calm lake stone, can set off how much ripples depending on the size of the stone. High-quality information content brings not only a wider range of communication, but also the role of optimization focus on the user experience, trust comes from a high-quality information.

• Targeted user interaction: The core of interaction is to make users feel the importance of their own, the vast majority of users do not have too much attention to fans, but also look forward to more people to communicate with it, interaction, feedback for the user to pass the message of conformity.

By satisfying these four points, the effective management of individual microblogs can foster this microblogging as a media with some influence, but this is limited to a single account, and it is entirely up to the managers of microblogs, some of whom are indeed geniuses, who rely on genetics, the product of the creator's full spirit and passion for not dozing off. This is like some just out of the Rung can be proud to call themselves buns, the belly of goods. Some can only be laparotomy, forced to fill to be called Hamburg, the belly is finally something, but always layered can not digest. This is also the difference between creating and manufacturing, but also the media and the word TB. As a whole microblogging platform itself does not have the media characteristics, is a media manager, a large number of independent management, covering a part of the crowd media platform. It is difficult to form an independent business model, the single microblogging platform is difficult to appear in the media, and as the media to obtain a large number of advertising revenue. Advertise on the Micro Boping platform, will be advertising to personal home, this seems to be a selling point, in fact, this is precisely the micro-blog ads fatal Place, the individual does not have a micro-BO property rights, which also caused the release of information, the spontaneous, the vast majority of information on the emergence of a brand in space without a positive effect This risk determines not to put ads on the entire platform and should be a personal image to do soft communication, no brand advertising support, a media is unable to obtain high advertising revenue. Weibo as a free application for the individual, it is difficult to achieve large-scale revenue through its own operations. There must be other add-on products to achieve cross-subsidization, unless the media platform has already owned the popularity of the microblogging platform via Twitter to enhance the value of the ad to gain more advertising revenue (Shenlu).