Each blog can host an interactive seminar

Each blog can host an interactive seminar-foreign blog http://www.aliyun.com/zixun/aggregation/9046.html "> Marketing Case recommendations

[Blog Marketing Research]

Brugeman, his company is the "Dynamic word" software tool Company, their products to provide users with a concise shortcut guide to improve productivity. 6 years since the establishment of the website, the marketing budget is less than 1. 50,000 dollars, but the software has been downloaded 100,000 times. More than half of them are bloggers who use blogs as the most basic means of communication and attract the attention of a large number of national media. Blog, starting from 2003, an average of three or four days an article, stickers frequency is not high, but the blogosphere to give him the evaluation is Super blog, super Blog readers, High-tech industry jinding Rabbit!

They found the blogosphere five years ago because he had to.

They realize that a lot of people don't know much about their software, they need media exposure, especially the product Evaluation section. And no matter how hard it is, it's hard for traditional journalists to listen to him. They began to call the industry and commerce editors, the response was unusually cold, or else the other is not answering the phone. Email the product editor to the media, trying to persuade them to download the trial software, and then put his mail directly into the Recycle Bin.

Products are useful, but no matter how you try, you can't get into the closed but far-reaching technology media. They have been looking for opportunities, such as attending a conference on science and Technology, hoping to get into the circle.

Later the blog was born, they obviously felt the difference between the blog and the traditional media. In traditional media, it is difficult to easily access the author of the article, but the blog can reach the most influential blog. In this way, they began to shift the company's marketing focus to the blogosphere.

People are very creative and have been listened to, stated the desire to see, the blog let them have all this, Brugeman began to figure out everyone's enthusiasm, to build a relationship, he conceived to make a lot of blogs interested in topics, and then input the relevant information.

Brugeman said that blogs are intelligent AI agents, they have common sense, and they will add their own knowledge, they are in the network and the real world around, find all kinds of strange things, and then interactively in the blog to share with others.

When he has questions, he asks questions on his blog, and immediately the reader provides the answer. He posted on Microsoft's topic that Microsoft might never have intended to treat its e-mail application as a third-party development platform. Then I received more than 20 comments, which were amazing. These comments come from some of the smartest people in the industry who provide a lot of support or opposition. Without blogging, it's hard to get access to this kind of intellectual capital, just as every blogger can host an interactive seminar.

The company, like other successful blogs, avoids selling products in its own blog, saying: ' That's certainly not going to work, ' he said. In his text, only one of every 4 articles would mention the Vigor Word company. He has two blogs, one is corporate blog http://buzzmodo.typepad.com/, and the other is talking about political opinions.

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