Network quotient: The disadvantaged group in electronic commerce

The author recently organized the fifth session of Qingdao Network Business Exchange, by the way to the local network to do a simple survey, the results of a few of the author's surprise, the network business this job in the local recognition is so serious, a large number of people in the circle to introduce themselves, are embarrassed to say that they are the net business, Pat others to their own, even their own family, surrounded by friends do not recognize the existence of the network business. It can be seen that the local community for the existence of the network of alternative vision is how fierce. This unavoidably let the author think of in recent years research network business ...

How did the Net Qin win the muddy water Titanium media short?

The experience of the Network Qin in the middle and the stock is unique. First by 315 exposure after the tenacious listing, and then by the muddy water and other institutions shorting, and then is the domestic new scientific and technological media titanium Media a barrage of heavy questions ... Then, the Network Qin unexpectedly did not really out of the matter, as of now, basically is run to win the muddy water and titanium media bring double kill Bureau, the stock price pulled up to 17 U.S. dollars position, back to be made unprecedented high. In order to avoid being referred to soft wen, here to show the attitude, NetQin is not my favorite company, although there have been cooperation years ago. Years ago, when the tide of mobile internet had not yet arisen ...

11 kinds of "influence" of internet users ' shopping

"Influence" can be defined as the force exerted on the thoughts and actions of others, the power to influence, persuade, and cause a change in someone or something. To influence others, you first need to find out what is affecting them. What makes them happy to buy? What do they care about? When we try to change people's thinking and behavior, we need to use some leverage. But there is a problem: you cannot and cannot understand everyone, you cannot understand their life history and their preferences. In the Internet world, people are illusions. They unknowingly entered ...

Role play of Internet in "Mother and child purchase"

As a mother, I and all my mother, like friends, had to buy baby products and worry, do not know where to buy the most complete, quality assurance?    More is to obtain some purchase information from the experience friend. With the development of the Internet, through the website to seek help, look for goods, even orders have become a common; in Pckids forum and blog, we can see a lot of netizens began to discuss the purchase experience, ask for product suggestions, and here to share ...

Network and Life service: from "Lover" to "husband and wife"

I don't know how many life-service businesses are still online, but I know that today's network has become a new front for life services. We used to find information on the Internet, most of the address and contact telephone, and now the network can provide advice, order and payment, such as one-stop service, so now the network is not only to provide information so simple, in fact it is now the role of a real, Set operating sales as one of the marketing center. As we all know, in the life service industry, especially the real estate, catering, domestic, recruitment and so on in the net ...

Internet News "Experience trading" is a novelty.

If you are still limited to the internet to steal food, Taobao, play everyone, listen to music then you really out!   Recently, in the workplace, students are quietly popular a new term-experience trading. I recently found in Beijing, Shanghai, the professionals are quietly popular with an alternative trend-open experience shop, become experienced people. As long as you have a computer with a shared heart can open their own experience shop, the experience of daily life work, solve a problem, and so on to the experience of the store to share to the needs of users. Some time ago more lines of the group Mister in the above to share their dozens of ...

Web consumers prefer websites with product videos and clear product pictures

According to the http://www.aliyun.com/zixun/aggregation/32268.html "> Survey by Limelight Network, which focuses on the quick release of the content of the website," The 1600-person net-buyers       Online buyers will be clear product pictures, fast Web site search as an E-commerce site is the most important symbol of success. Limelight asked to investigate the

Internet cultural products Intellectual property protection "short Board" highlights

Recently, for the Internet search engine there are a large number of pirated links, Shanda literature Joint Baiyu Network Writers issued a statement, called for Baidu, Qihoo 360, Sogou, search and other Internet search service providers actively protect the legitimate rights and interests of copyright owners. Internet writer "I eat tomatoes" in micro-blog feeling or can be used as a description of the seriousness of the hotlinking problem: "Do not search do not know, a search scare!" My book "Devour the Stars" in Baidu Search, I looked over 10 pages, even 10 pages have no genuine links ... Text/Zhang Shule originally contained in "Chinese culture newspaper" 2012 ...

Network protection environment requires enterprises to pack E-commerce brand

From the judge arrested, fraud part-time staff arrested, courier thief arrested, and then to Taobao shop selling fake arrest and so on a series of measures, all of our law enforcement agencies to network security and E-COMMERCE environment attention. Also arouse the enterprise, electric business platform, consumers with the state sector, the network rights of confidence and determination.   Make the E-commerce industry, once again, "Network rights" This topic, as the industry focus. But today's theme, "Network Rights" and "enterprise packaging Electric Commodity card" seems to be eight poles do not play a relationship. Because, in the corporate and business impression, packaging so-called "brand ..."

Why is online group buying not big in China?

Recently, online group buying has been a concern. On the one hand, because of the internet on the other side of the network group purchase site victory: According to the latest issue of The New York Times article, the United States Group purchase site Groupon may have become the most crazy Internet companies in history.   April 19, a consortium of Russian investment company DST led the company to invest 135 million of dollars, so that Groupon's valuation reached a record 1.35 billion U.S. dollars. On the other hand is in the domestic internet industry influential Wang in the rice is not revived after the establishment of a group buying site American Group ...

Network Judicial auction should seek innovation in legal framework

July 10 night, Zhejiang senior http://www.aliyun.com/zixun/aggregation/31896.html "> People's Court and Taobao opened the" Judicial auction platform to complete the "first shot", Ningbo two district Court as the seller stationed and complete the auction of two cars.   July 11, China's Auction Industry association issued a statement said, "network of judicial auction" does not conform to the current auction related laws and regulations, once pushed away will have a great impact on the normal order of the auction market. ...

Is there a rule in the Internet age?

In the book of I Ching and the Moral sutra, I have been talking about "reason" and tidying up some internet regularity for reference. Let's start with a Smith. Guidelines: If you cannot overcome them, you will join them. Don't try to be a lone hero. If the tide can't stop, at least, you have to think about why? Grocery store Theory: If you run a small grocery store and you lose money, you'll lose more if someone helps you do a global chain like 7-11. Hukou paradox: The Police department has a local account file for all residents, but can the police make money from it? On the internet, many people put "...

Research on e-commerce development of original Eco-products in Network era

The use of mobile phones and laptops as Internet users is increasing rapidly, and the trend of Internet portability is becoming more and more obvious. And the rapid growth of business transaction application, also makes the Chinese network application richer, the economic driving value is higher.   Obviously, with the increasing number of Internet enterprises and the Internet, E-commerce has developed rapidly, whether it is the traditional business of electronic commerce or the information network economy, are inevitably involved in customer experience, experience economy and e-commerce to promote each other, creating the popularity of our online shopping. Internet with the great practice of reform and opening-up into ...

Online communities retain users to enhance the business value of the site

Now a popular view, engage in E-commerce, in addition to membership system, the community is too important. With the community to retain users to retain orders, website sales and commercial value can be steadily increased. We strongly subscribe to this view! How to build a Web site for the network community? BBS, post bar, chat room, Blog, make friends is the most common form. However, the network community is not only a few communication tools so simple, the shape of God is not like! With these tools and nothing else, the internet community stands up and falls. The community is composed of a group of people of similar interest, talking about the common interest of exchange ...

Four Pillars of network Business (one) network platform

Fixed earthquake from traditional business management into network business Research and training for many years, from 2002 to sweep the building leaflets to recruit a two-hour lesson per person 500 NT $, a Web page 600 nt "Business" to enter the mainland two years ago to promote the training of Internet marketers, contacted http:// Www.aliyun.com/zixun/aggregation/14667.html "> Cross-Strait customers from the stall business to large enterprises are also a lot, although the network has been changing, but summed up there ...

Network business famous, famous brand, famous shop road difficult line

The recent internet is stepping up efforts to rectify, and as the domestic network business important http://www.aliyun.com/zixun/aggregation/6335.html "> trading platform Taobao is also constantly in the direction of some more standardized way to adjust, The long-term development of the network trading market is certainly a good thing, but there are some phenomena in the domestic internet, but also let artificial network business of famous, famous brand, famous shop road feel difficult, to be more efforts 200 ...

Network channel is the Magic Weapon for the future Channel Strategy competition of sugar wine enterprises

The definition of channel in marketing refers to the specific channel or path for the transfer of goods and services from producer to consumer.   From this level to understand that all can reach the consumer access are visible as a channel, therefore, the channel has the length, quantity, category and other attributes, different industries and enterprises based on the truth of the selection and layout of the channel. Network Power channel PK traditional channel as a sugar wine industry, because of its wide distribution of consumer groups, and most of the sugar wine products belong to the popular demand, so in the choice of channels and design, will be applied to the deep distribution, intensive distribution 、...

The difference between network brand quotient and network retailer

At night Vancl Old Zhao appeared on the Q, a look at this fellow signature "light electronics, heavy business; Supply chain is the core, the Web is platform!" ", obviously copying my" light electrons, heavy commerce. Web side is performance, invoicing is the core. Actually think about it, this is the difference between the brand and the retailer, the enterprise role is different, the scale is different, involves different, the starting point is also different. Supply, production, distribution and sales, the company only participate in sales, difficult points in invoicing, and Vancl is the brand, to involve the entire supply chain. One is http://www.aliyun.com/...

Network brand Construction common misunderstanding: where tomorrow?

In the Asian financial turmoil of 1998, as a "world factory" in China, there have been a number of enterprises from foreign trade or OEM to their own brand building, the brand of the upsurge in a large extent to promote the rise of Chinese brands, such as many Fujian brand began to rise, once CCTV sports channel was dubbed Jinjiang Channel. However, with the development of China's market economy and the strengthening of brand building awareness, in many category markets have a relatively strong local brands, so in the Chinese market to build the brand of capital threshold is more and more high, and even a lot of enterprises sigh "Do not do brand death, ..."

Network brand's outlet: Brand upgrade or Die (middle)

In the early days of the http://www.aliyun.com/zixun/aggregation/8973.html "> Network brand Development, they have their competitive advantage, such as the price can be discounted without the bottom line, a very simple example, the traditional brand fight price, Offline dealers began to protest, but the network brand and sales price is like a sponge inside the water, squeeze always have, this is like Taobao mall such a platform like to Amoy brand resources reason, because for consumers the most power promotional letter ...

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