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Although the advertising circle has long realized that the Internet will outnumber traditional media, including television, as the most valuable advertising platform, when the day really came, few people got tickets. According to the latest data from the Interactive Advertising Bureau of the United States, U.S. digital ad spending hit 42.8 billion U.S. dollars in 2013, surpassing traditional television advertisements for the first time in history. The same changes have taken place in China, and with the decline of traditional advertising platforms, advertising companies that have not adapted to the new eco-environment are also facing a crisis. Since the first half of this year, I have heard many well-known ...

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