Ad Spending

Although the advertising circle has long realized that the Internet will outnumber traditional media, including television, as the most valuable advertising platform, when the day really came, few people got tickets. According to the latest data from the Interactive Advertising Bureau of the United States, U.S. digital ad spending hit 42.8 billion U.S. dollars in 2013, surpassing traditional television advertisements for the first time in history. The same changes have taken place in China, and with the decline of traditional advertising platforms, advertising companies that have not adapted to the new eco-environment are also facing a crisis. Since the first half of this year, I have heard many well-known ...

Global mobile advertising (including smartphones and tablets) will exceed $100 billion trillion, more than half of all digital advertising spending, according to emarketer, a market research firm that released the global advertising spending report, the Forbes website reported April 2. It is no secret that mobile devices are driving most of the growth in online advertising, and it is now more clear that mobile advertising has grown beyond expectations. 100 billion dollars will be a stunning milestone, and 4 years ago people didn't know that mobile ad spending would grow so fast. Less than 3 years ago, Facebook ...

According to foreign media reports, Samsung's advertising spending this year is expected to reach 14 billion U.S. dollars, the figure is equivalent to Iceland's GDP for a year. However, such huge advertising spending did not give Samsung a corresponding return, such as Gear smart watch. High input, low output also exposes Samsung's marketing strategy error: Too much emphasis on the ego, but ignore the user. The following is a summary of the article: Samsung ads are ubiquitous-television, film advertising, outdoor billboards, sporting events or artistic activities. 　　Samsung's advertising spending has even surpassed Google's acquisition of Motorola's handset business. Battalion ...