You made the boss, 50% of advertising costs have been wasted

Buy clothes on Taobao, eat on the public comments, read the news on the microblogging, squatting toilet WeChat. When spending habits and living habits are upset by the Internet and the mobile Internet, many business owners find that the traditional hard-line investment is not as good as one day. The brand director takes the advertising budget for the whole year and does not know how to spend the money. With these questions, the reporter interviewed a famous media people in Chongqing Yang Ai-xiang, Secret Internet marketing password. The two largest Internet traffic ...

"Human Screen Interaction": New Value in Outdoor New Media

"With the rapid development of outdoor media, advertising is no longer a single profit-making way, and the stickiness between outdoor new media and audience will bring new value to the business." On July 10, Guangdong Southern Press New Vision Media Co., Ltd. Vice President Nie Chen Sheng 21st Century Business Herald reporter said. During the World Cup in Brazil, "Nanfang Baohe LED Broadcasting Network" launched a large screen interactive event in Guangzhou, Shenzhen, Dongguan and Foshan with the help of interactive broadcasting system and mobile terminal interactive technology. Fans can interact with the LED screen through mobile phones, participate in interactive games, experience the unique world ...

SEO software promotion software important

seohttp: //www.aliyun.com/zixun/aggregation/6844.html "> Promotional software to write a soft paper best play" a pass ten, ten hundreds of "effect, so that chain can be a steady stream of increased , Seo promotion software can play this effect even better, if our soft paper did not reach this effect, then spend some time hand hair, in my manual hair forum, found that sometimes our article may be forum Moderator recommended, if our soft paper aroused everyone ...

SEO consultant keyword layout

SEO consultant analysis of the nature of each industry is not the same, the method is not the same, here is to provide a train of thought, mastered this idea, the layout of a large number of keywords will be much easier. SEO Consultant reminds owners pay attention to two points: First, to avoid internal competition keywords page, if an article identified the long tail keywords, then the best article no longer appear. The more rankings do not appear, the more advanced, to ensure uniqueness. Second, each page is only for two or three keywords of similar meaning, so as to highlight the theme. The purpose of keyword classification allows users to browse more convenient, search ...

Buy SEO optimization tools analysis

SEO optimization software is just a tool, as we optimize personnel, we must down-to-earth, SEO optimization tools step by step to implement our optimization project, so as to emerge in the optimization of the competition. You are too obsessed with the use of SEO optimization tools, for example, if you clearly know how to use office tools word, then it is not so to say you are a good writer. This question is a bit white, but it is a very good reflection of the tools we need to understand is that your optimization software is only a will your workload less ...

Internet shopping mall how to operate

Each consumer in the search for goods when there is a law: there is demand - the choice of goods - {brand, cost of goods} - decided to buy. There may be more considerations in the online shopping mall, such as: whether the shopping process is easy and convenient, whether the payment is convenient and safe, and whether the delivery is fast. Combined with the above, all the elements of the collection is the brand, the brand is an impression of the consumer, the brand determines the sales. At the moment when products are highly homogeneous, the focus of sales is no longer the product, and the emphasis is on how to elevate the same products as the others to a higher level to gain consumers ...

Taobao train how to pay for promotion

Now Taobao shop, promotion is inevitable, there are also paid for free. Definitely more tired of money, you need to go to forum blog one by one promotion. But paying is not an easy task, burning money to be good, or more money can not burn a good performance. now. Taobao pay to promote the most is the through train. Let's analyze the train-through skills and some details. The first step to join the train should be pre-stored 500 yuan promotion fee, you can also save a little more ueshikeyi. Through the background of the train there are many settings click, save money into it ...

How to promote an independent shop

Now, independent online shop because of its own independent domain name, independent server, with more freedom of publicity space and promotion of space, but also to maximize the promotion at the same time do not have to worry about will not close the store. In my opinion, independent independent store, although the biggest promotion barrier is the integrity is difficult to be protected, which means that customers can not trust your shop more than Taobao shop. First of all, the premise of independent online shop promotion is that the store's product prices must be moderate, style and quality should be considered above the average level. If the price, quality is too outrageous, then completely talk about no ...

Huang Taichi billion dream is how to achieve

Wong Tae Kyi Internet marketing is undoubtedly inspirational, and exciting, but 100 billion ambitious Wong Tai-ji may be the beginning of catastrophe. Marketing does not mean that the story 4,5 stores 6 months to achieve 1 million sales, so high-profile publicity will inevitably cast doubt on the single store operating income over 50 million fast-food restaurants in the country seems to be rare, all Super 50 million one hundred percent is a myth, McDonald's, KFC stores a month, but only one or two hundred, two or three million. If Wong Tai Kee still maintain the existing one or two million total sales ...

Zero market budget to do activities

I was surprised at a time when my colleagues and I said they had a budget of 6 million for their annual festival. I probably figured out that in the cat's fool's seven years, I got the market budget does not seem to add up to 6000, in addition to activities such as cats often used dolls and other peripherals, so I say the budget is 0 is not exaggerated . If you say I am poor =, I will not mind, but I think I give this proposition, I believe it will still be helpful to everyone, even if there is only a little bit of tips. Experience 1: daily operations, learn to accumulate enough ...

Product strategy formulation

Before I wrote this essay, I tweaked the title of the essay for a long time and would have liked to write the title "Tactics on Product Design." Later on, the term "product strategy" encompassed a wide range of topics, including marketing, branding Publicity, etc., and their own writing is limited to the Internet product design in this area, so the final decision or written "on product design strategy design" better. In the product discussion meeting, there will always be heated debates. There are many aspects of the controversy, which may be the user experience or the product features, but think about it for everyone to dispute ...

Games "beauty marketing" - Experts say that investment house men are good

In order to attract the eyeball game makers do their best, continue to challenge a variety of bottom line. "Beauty Marketing" has always been called "meat", and for this behavior of manufacturers, some experts think it is due to the game otaku's vulgar preferences caused by the manufacturers just voted for. In the past 2013, we saw a variety of games in the movie circle frequently challenge the bottom line of pornography, Hatano ketsukoromo, Uehara and other Japanese AV actress was frequently invited by the game manufacturers to attend product promotional activities ... ... can not admit In recent years, the game has embarked on the vulgar development of publicity, ...

When "implanted advertising" implanted the hearts of the public?

Fung's comedy "private custom" in the Lunar New Year file as scheduled, the hot scene as always, however, out of the theater, mixed reviews, especially hidden film "implanted advertising" has become a hot topic. In the modern society where advertisements are ubiquitous, is "implantable advertising" a "cramming" promotion popular with the public? Or is it an optimization product of the rebirth of nirvana in the eyes of advertisers? All of the brands are suitable for this transformation and for mass memory Still fresh? What kind of "implantable advertising" can really be implanted in the hearts of the public? With these questions, let us explore the "implantable advertising", from the observation of the classic ...

Corporate information is how to spread through Sina microblogging?

Sina microblogging research series of articles designed to help businesses have a better understanding of Sina Weibo, as well as some of the microblogging marketing interested Internet practitioners. Workers want good things, we must first sharpener, I believe your business when using the microblogging a little inspiration. There is a phenomenon in the official Weibo opened by many enterprises in Sina. While owning the official Weibo, enterprises will set up separate official Weibos for their sub-brands, local branches and various organizational departments and certify them as independent The function of such enterprises microblogging strategy is called the group's official microblogging. use...

LoveThis, teach you to store and search friends' recommendations

According to foreign media reports, who do you trust best when you seek referrals, or algorithm or your friends, or a combination of machine learning and social graphing? This is what many startups are currently trying to figure out. Today, LoveThis.com, a beta version of Beta, takes a firm hold of your friend. LoveThis's "black book" includes the products and services your friends recommend: from websites and apps to places to eat, to good plumbers. This sounds ...

What should I do when the cereal is finished?

Many people run into this problem: In the morning, they suddenly find the breakfast cereal has eaten. When David Berkowitz encountered this dilemma sometime in October last year, he did not expect to meet him instead of a surprise. When David was told about the matter on Twitter, Shaving Foam (a pre-shave softened beard cream) company Edge sent him a large bag of cereal, enough of them to eat for a while. "I have not eaten the cereal they send, I will always have a good impression on the brand." David ...

How to promote microblogging teach you to play microblogging

The following article is my carefully summarized, definitely not soft paper, the majority of owners must be useful, only in the last with a link. Weibo power is very powerful, as Cai Wensheng said, when your microblogging audience reaches tens of thousands of people, your microblogging power may be a small newspaper, imagine that in a newspaper to be an advertisement must be very cool So then how to play microblogging? Today's dishes introduced some of the personal experience, demented passing, I think it useful to look carefully. First: honesty and mutual listening, mutual attention. Just step into the microblogging army, you have no audience, there is no wide ...

Use beautiful staff to play microblogging Giants first eat "crab"

According to Xinhuanet comprehensive report, China's first Internet company to enable internal staff microblogging spokesman case started by the giant. This is the first time that the form of "microblogging spokesperson" appeared in the country, which means the new internet application of Weibo is gradually penetrating every corner of every industry. It is reported that the domestic game company giant network is the first "eat crabs" business. Last week, the company announced on its official Weibo that it would periodically select the young and beautiful female employees who are dynamic in the company as the spokesman for Weibo. The spokesman plans to cycle for a certain period of time, in the cycle of official microblogging Avatar will switch to the beautiful employee's avatar ...

Turn comic into brand's runaway comic

This topic is a character interview. Wang Tianma, the founder of the cartoon called "Tian An Yun Tu An Shi Mang Zhi Zhi". As with hundreds of graphic communities, the current ridiculous cartoon can be said to be popular social network of young people like the cartoon network site, and it draws on the style of Rage Comics, without too much promotion in the popular case of the domestic . So in the running away behind the popular cartoon is actually hidden what kind of trade secrets? Q: When the running comic quickly popular in four or five years Huaxia large north and south, but the traditional animation form ...

Durex planners tell you 11 insider social network promotion

1, the possibility of a success is not without, but very, very few, but all the people's luck. 2. Hard ads without the forwarding award, even Lei Jun or Yao Chen fat, the forwarding volume will be significantly less their average daily forwarding less. Of course, there is an exception to anything, with some hard ads gaining audience acceptance and proactive communication because of sharp ideas, but with very few exceptions, there is a chance of getting g . 3, the practice of imitating millet In fact, no one is successful. The temporary success of millet is just right ...

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