---ad spots and ad clicks from a monthly ad launch

Hits | ads

Writing this thing is purely accidental, is to see a post thought. The specific content of the post is probably: "Hundred ads than stick a post", said hundred monthly ads to the IP only three or four per day, the webmaster should be on the monthly advertising trial for three or four days. I think that this is a flexible topic, so simply write a point of their own opinions (please specify qq:24383997).

Of course, before discussing this topic, it is to say. Put on a monthly ad, there are two of the first standards: third-party traffic statistics, Alexa global rankings. If you look at the third party traffic statistics and query the Alexa global ranking situation, did not achieve the expected advertising effect, it is the responsibility of advertising the owner, should not blame the webmaster. Please go on to look at some of the points I have elaborated, and the problem is likely to appear below.

First: The IP station is high, but PV is not high. You think, if the ratio of IP and PV is 1:1. A few words, will be the probability of the point to the advertisement is big? I do not think it is necessary to place advertisements at such a station. If IP 10,000, PV is also 10,000, you might as well choose an IP only 5,000, but PV has 20,000 stations. The chances of the ads being clicked are relatively large. I just do an analogy, of course, to do the window, or mainly to see IP. A station of IP and PV ratio if the bottom is not 1:5, I still advised not to put a monthly ad. A customer viscosity and low site, frankly speaking, is to do very failed. In such a website don't be greedy to put the advertisement to bring how much traffic. IP and PV, I pay more attention to PV, to tell the truth, I have the ability to put a new station on the first day to do 10,000 IP (absolutely not blown), but this IP meaningless, I do not like to use coolie to exchange these meaningless values, I am lazy ^_^.

     Second: If 1th is excluded, it means that your chosen ad position is not very good for most visitors ' browsing habits. It also tells a lot of tricks. In general, the first screen advertising position is the best, of course, the price is relatively high relative to other positions, but also more easily be visitors to see and click. But it's not absolute. I give a few examples, such as in the text more places, should not place text ads, the general choice of pictures or animation advertising effect will be better, if the text is still placed in the place of text ads, the ads will be quite low click rate. Similarly, a few small advertising pictures appear in the middle of the text ads, relatively more eye-catching. Practice is the sole criterion for testing truth, I give an example of my own (note: Not AD and intentionally hype, I have always thought that a webmaster is the second station of the garbage users, so I never in a large site outside the third site to publish my site address, especially webmaster gathered site, that is not to mention, plainly, I do not rare those or dozens of or even hundreds of IP, meaningless, I do a picture station, traffic is not large (IP in the 4000-4700,PV between 40000-50000), the first screen has several 150*45 position. A few customer choice skills I think is better. Of course, I designed the position I think is also quite a science, here I focus on the location of advertising settings, said this 150*45 several positions, belong to a 760*120 banner, placed in the picture station full station content page, in 17 flat-screen display 1024* 768 resolution (This resolution according to the third party statistics of my picture station, basically accounted for 80%, the position is just in the first screen of the bottom of the title bar and above the picture station navigation bar, the visitor opens the page the first consciousness will go to see content, and the content is below, it goes without saying that this position will be relatively high click rate, This design ad bit not only guarantees a very high rate of ad clicks, also will not be too much impact on visitors, because the title is also designed in the first screen. At the very least, the visitor knows, the general custom, under the title is the content. Of course, if there is content in the first screen, the likelihood of ads will be slightly lower click rate, because visitors have seen the content, the focus on advertising has declined. I'm disgusted with that kind of a page nearly one-second places have placed the advertising site, to tell the truth, I do not think that the advertising is the probability of a point to the big, on the contrary, I will be in the first time to close that page.

Third: If the above two points are excluded, then this 3rd is also very important. That's the design of advertising. Text ads, words should not be much, to be concise and easy to understand, highlight the focus, enough to attract people, to achieve the visitor after the click of the desire to have. Visitors to the picture station will not spend too much time to read the text, advertising advertisers will generally be ready to put the site for customer group analysis, where I will not wordy. Picture animation advertising is also so, show must be fast. No visitor will wait until your ad is fully displayed before deciding whether to click or browse. And the file is big, not only on the ads click rate has an impact on the site's display speed is also quite influential. There is no benefit to both sides of the partnership. General webmaster will have a certain limit on the size of the picture or animation or even the aesthetic degree.

Four: I really think there is no need to say 4th, but think about it, or a little to add. I want to say is webmaster should cause enough attention to the---page art extremely neat. Although the content of a Web site is the most critical, but if a site page is difficult to see, and not tidy, visitors in addition to care about their own needs, the other will be as not see, such a site under normal circumstances will be very low ad clicks. And according to a lot of people's habits, will soon close such a site, after all, the world site thousands ah, the same keyword Baidu or google, basically the results listed in the four-digit number above. A website, IP and PV is the key, but, there is a word is absolutely true: the heart of beauty, people have!

About advertising and advertising clicks on the first pull so much, here has always been canglongwohu, please add, I am not, welcome to pat Bricks.