-In the web era, how should we design activity webpages?

In the web era, how should we design activity webpages?

By cool fish 2 people liked this

In the age when web pages flood up on web pages of web, people around the world all the time heard such a sound: "reject poster design, do useful design, be concise, be fresh, and be atmospheric", the product manager said. Activity-based Web pages seem to be as incompatible with these words, and another market voice: "We can be different in doing activity. We need to have a strong visual impact, the design of the activity webpage is in an embarrassing situation. Once upon a time, I did not know how to get started with the project design of the activity.

"Contradictions are the fundamental driving force for the development of things". Only when there are contradictions can we make progress. In the web era, activity web pages are coming along the way and their ideas are gradually becoming clearer. The following summarizes some experiences of designing activity web pages and shares them with you:

 

First, analyze the shortcomings of previous active webpages:

1. Too Long

2. Heavy texture

3. The form is too strong and a waste of space.

 

See examples of excellent foreign web pages:

1. A Sony product publicity page
Keywords: Concise theme prominent module clear big Color Block

 

2. A promotion page of Samsung
Keywords: concise, formal, dynamic

 

3. popular blogs and Refreshing Web pages in Web2.0
Keywords: transparent background light refreshing

Summary:

Activities and product promotion webpages should be avoided:

1. The length is too long (try to keep it within 2 screens)
2. Poster Design (full picture)
3. Too fancy (too fancy, will affect user operations, will make the theme appear messy, should be avoided in design)
4. The form is too strong, and there are too many decorative images (the pictures should be explained, and the meaningless pictures must be careful)

 

Activities and product promotion web pages should follow the basic principles:

1. The content is concise (whether it is the planning content or the design panel should be kept as concise as possible within 2 screens)
2. Clear modules (there must be a clear distinction between modules)
3. Highlight the topic (the title is eye-catching and the background should not be too complex)

 

Design activity webpage, remember the following keywords:
Large color blocks have a low texture, a background, transparent light, fresh, formal, and dynamic

There are two other online activities.

Http://10.QQ.COM

Http://gongyi.qq.com/loveplan/

Because the activities generally take a short time and sometimes it may be too late for Interaction designers to intervene, the designers should assume two roles: interaction and visual design. When an activity is received, no matter what type, and won't run the problem.

 

First, we should clarify what activities should tell users:
1. What is this? (The activity time clarifies the applicability of the activity purpose)
2. What are the benefits to me? (Incentives: gifts, interests, interests, and Promotion)
3. How should I participate? (Whether the process is clear and user-friendly)

Avoid boring activities
Avoid tedious registration and show your products at a glance.
Thank you for your patience and hope the above summary will be useful to you.

 

Source Address: http://cdc.tencent.com /? P = 1899