--The location of construction Enterprise website

To build an enterprise website, the first thing to do is to determine the purpose of the site, that is to determine why and for whom to do the problem.

Why Build an enterprise website
Why should an enterprise establish its own site? At present, there are generally several purposes: to establish corporate image on the network, to promote the products and services of enterprises, to provide services and support to various customers through the network, and to carry out e-commerce.
Among them, the establishment of image is often the most basic starting point. For example, the boss outside the meeting, the attendees seem to have their own site, and people are talking about the advantages of the Internet for enterprises, so the boss came back Teman   beak, a wooden quail to play  笸  gangrene  gap, warmed, t and look at the 谖,,  ┓ School piecemeal,  鼍 For the boss, but what does the boss actually do? ---image. Now the enterprise does not have a website, the business card does not have the website, the email address, like does not have the telephone number, has the very big influence to the enterprise's image.
In addition to building up the image, people will hope that the site can really bring some effect to the enterprise, such as promotion of enterprise products and services, to help enterprises to contact users and so on, which can be said to be built on the site to a level. Such practical examples are also many: a small business, several series, more than 10 kinds of products, hope to build a website to promote their own products. This kind of website's update work will be relatively few, it actually is utilizes the network borderless, 24 hours online, the cost is very low characteristic, is equivalent to constructs an on-line brochure, its pertinence is very strong, the key lies in its propaganda work. For example, Beijing Tong Jian Business consulting company, its construction site is mainly to promote VCD, the content of these VCD includes the success of some enterprises and the failure of the case analysis, and so on, there is a strong pertinence, in the site of the original more than 100 visitors, there are six people ordered VCD. This is a typical extension of the Product service class site.
Next, people consider the purpose of building an enterprise site should be to develop E-commerce, the main work currently can be done online ordering, online payment and so on. This kind of consideration, relative to the network has a certain understanding of the beginning after. In particular, there is no more perfect online payment system, the banks are in the trial period, so large-scale e-commerce is still to be done.

Corporate website for WHO to see
Clear the purpose of the station, then it should be to determine the site of the market, also on the quot for who to do "problem. At this point, we can often ask ourselves such a question: "What kind of people do I want to visit my site?" "For different stations, there will be different market considerations," he said. For example, it is mainly to establish a corporate image of the site, the visitors will be less consideration, and for the promotion of product services and contact customers for the purpose of the site, you will want more access to existing users and potential users. As in the previous example of the Beijing Tong Jian, its target visitors should be the business operators or the business, economic interests.

How to provide information
Identify the target audience and ask yourself, "Why do these people visit my site?" At this point, we are considering the needs of these target visitors, only targeted to provide information on the content of the site in order to better attract visitors. If visitors care more than the price of products, the site should be more emphasis on after-sales service content.
Further, we can ask the question: "Why do people come to my site?" ", that is, our site and competitors than what is unique to attract people." At this time, should be a more detailed analysis of the site of the competition, to see what they have provided some of the content, targeted access to the object and what we are different, and so on, through this analysis, you can more clearly their own advantages and shortcomings, so as to avoid weaknesses. In fact, the analysis of competitor site should be throughout the construction of the enterprise site, through a comprehensive analysis to absorb their advantages, to avoid their shortcomings.
Until now, through this series of considerations and analysis, we will be able to their own site construction direction has a clearer understanding, and this is the foundation of all website construction, only on this basis, we can more clearly specific content, design style and follow-up promotion direction, development strategy and so on. (Author: Ping Wenxie)