09 Harvest: A little understanding of what is Mission/vision/strategy

Since joining Ali began to contact these words, the first to listen to the boss to start what strategy will be, our mission and vision is what. And so on, but there is no concept of the exact meaning of these words, Ms These things far away from me, with the passage of time, they also began to open a strategy, but some doubts can not be straightened out until the soft was business-to-business acquisition, we went to ITBU, met Brian, after several training & I started to have a little bit of an understanding of the strategic meeting, which is a little bit, and Brian himself said he had gone to so many lectures on his own. Few lecturers can articulate what is mission/vision/strategy and how they relate to each other. Clearly, it is not easy to understand the meaning & connotation of these words really deeply. First of their current understanding of the record down, and then continue to cultivate it; what is mission.

Mission is what we always say: the meaning and purpose of our team. Members of the team are from corners, so we come together for a common purpose. This common goal is our mission.

Generally speaking, find mission is very easy, and mission is generally the eternal existence of the truth, quite illusory, is put in what environment when this sentence should be no problem, that is, not subject to time constraints, he solved the problem of why this level, Describes the team's efforts at the macro level, he is guiding the team to make any decision guiding principle of the idea;

Alibaba's business-to-business mission, for example, is to make the world a business without hard work. This is the common goal of the entire business-to-business struggle together, and he answers why so many of us are together. and the meaning and purpose of our existence; what is vision.

Vision is what we often say is the vision that our team is going to solve.

And that's the transition to the specifics of what we're going to do in our actual work, he solves the problem of what, which describes a specific problem in a particular area of the team that will have to be addressed in the coming years (there must be a time limit), and he can guide us in developing business plans & Organizational structure design and so on;

Note that the formulation of vision should pay attention to the combination of innovation and practice, do not try to solve a problem that other people have solved very well, to have something fresh and refreshing, and not to try to solve a problem where reality does not exist or the demand is extremely low;

For example, Alibaba's business-to-business vision is:
1, to become a continuous development of 102 years of company
2, become the world's largest E-commerce service provider
3. Become the best employer in the world

And the vision of the last 10 years are:
Through the small enterprise's it, solves the enterprise purchase, the sale, the management difficult problem, the promotion small and medium-sized enterprises ' competitiveness, realizes the whole society's industrial upgrading.

They elaborated in the next period of time we will be specific to solve what problems, of course, different stages of the vision is certainly not the same, and its specific degree is not the same, the shorter the time is sure to solve the problem more specific; mission and the relationship between vision.

Mission&vision is complementary, they match up to solve different levels (why/what) problems, Mission direction, vision fixed things;

If there is mission no vision that team will be immersed in idealism, do things vague and unable to fall, so it is difficult to get the expected results;

If there is a vision without mission the team will get phased results because they know the specific problem to be solved over a period of time, but when they actually get the result, they don't know where to go in the future. That is, lack of long-term direction planning; what is strategy.

Before we talk about strategy, we have to solve two prerequisites first:

First, do you know where you are (the current customer's problems have been resolved, what has not been resolved, what can be done to help solve the customer's problems, you and your competitors compared to the advantages of the disadvantages ...) ）。 If you don't know, please don't talk about strategy.

Second, do you know exactly what kind of people we are in this group of people. And the common goal of our group of people (Mission). What problems are we going to solve (Vision). If you are not deeply aware of our group of people and the mission&vision of this group, please do not talk about strategy.

When you can clearly answer the above two questions, congratulations you can start talking about strategy;

What exactly is the strategy? Is how we defeat the enemies of today and for some time to come. That is how to better solve the customer's problem. He solves the problem of how, a series of specific action plans designed to defeat the enemy;

Because it is a specific action plan, the strategy will be constantly being tried and corrected as the external environment, technological evolution, user habits and other factors change, that is, the strategy is most likely to change every day . Because he is only a set of methods to defeat the enemy, so doomed to due to the enemy due to the potential system. What is the relationship between the three mission/vision/strategy?

mission/Mission	vission/Vision	strategy/strategy
Why Todo	What Todo	How Todo
The common goals of the team, the meaning and purpose of our existence	What problems are we going to solve?	How to defeat the enemies of today and tomorrow
The guiding principles of eternal Truth, not limited by time, direction of the future, all decisions	Have time constraints, direct specific business plans, innovation and the actual combination	A series of action plans, errors and corrections due to the potential of the enemy

How to make a strategy.

There are several key words to share:
Traversal: Diligence, to master enough information, to know where they are;
Refinement: Perception, reading the book thin, find the main frame;
Inheritance: Share, read the book thick, will do things put back to the main frame of the actual combat and validation;