Online auction as a new thing just entering China is only just beginning, far from the mature abroad, how it develops in China, the future trend of development will be worth exploring. But after the author of the Days of observation and participation in the discovery, although most of the domestic auction net is copied foreign Swoopo website, nothing new, also lack of creativity, of course, we also found a few emerged local auction network, just a few months and show their own strength and the characteristics of the auction mode, Same as 2010 years of group buying in China's e-commerce sector has a strong appeal.
Paixiami.com as a recent auction site upstart, that is, launched a number of innovative auction mode and play, online just 1 months, registered users have thousands of people. Why is it possible to gather so many registered users in the short term? We analyze this from the following points:
I. Location of the website
Pat Shrimp Nets have low-cost auction, exchange, points mall, such as a variety of shopping patterns, the site's target customers are mainly 18-40 years old to accept the new things strong, familiar with the network of people, TA shopping for the purpose, when the auction for fun. Pat shrimp through a variety of auction shopping mode, to attract the interests of users, the shopping process is fully reflected in the game, the auction can also play the most up-to-date games, the real entertainment and shopping combined to create a comprehensive entertainment auction platform. Pat Shrimp owner told: "Buy in China with the auction of the shopping model is introduced from foreign mature market, the two shopping models can coexist and complementary, because the auction is very passionate and dare to challenge and enjoy low-cost shopping fun, of course, need to have sufficient time and patience, And the advantage of group buying is the local pan-consumer service products, while the competitive advantage lies in electronic digital products such as price, so the network to buy people can according to their own needs to different sites for shopping "
Second, the choice of goods
Shrimp to hire a dedicated shopping guide, directly supplied by the manufacturer, to provide the most popular, most fashionable, most creative, most practical auction of goods, mostly electronic digital, living home, home appliances, beauty care, automotive supplies, creative small gifts, family planning, native products, recharge cards as a supplement, such as electrostatic magic box, colorful alarm clock, mobile phone recharge card , ipod, ipad, soy milk machine, sphygmomanometer, and so on, the coverage is very wide, as long as the public need to appear to have. and send family members, send friends, send their girlfriends, send children, send the elderly and so on to auction special day, not only to provide fashion, but also bring a healthy lifestyle.
Iii. Disclosure of data
In order to ensure fair and impartial auction, the shrimp for auction data Real-time open, the participants can immediately see the participation of other users, so as to avoid the interference of human factors.
Four, the shrimp (coin) Application
The shrimp coins are used for auction purposes, each auction requires 100 (value of 1 yuan), the goods from 0 start auction, each auction rose 0.01 yuan (1 cents), the acquisition of money to capture the way including the registration of 500, daily check-in, direct purchase, recommended awards, auction a variety of ways, In particular, the daily check-in to send 100 and recommended rewards, each recommended a good friend, you can get 500 of dried shrimp coins reward. The monthly shrimp net will also be the most win the month of the best friend to carry a gift package reward.
Five, the integral Exchange commodity
The user will get the bonus points after the consumption of shrimp, points accumulated to be able to be used in the integration Mall to redeem, so that the user bid to buy goods to take the money is not photographed the plight of the goods, it can be said that the auction site is the most characteristic of such a solution.
Do not get how to do, Pat Shrimp provides a way to buy the difference to compensate for the loss of investment, not only to provide consumers with ultra-low prices to buy the possibility of products, but also provides such as the purchase of the price difference and points exchange and other shopping methods, very to the force!! In the near future, the shrimp also launched a shrimp game and other new projects, so that the auction more fun.
Pat Shrimp NET does have a lot of innovation, is the auction Shopping Network mode of a representative, through a variety of auction mode, very good will be the combination of entertainment and shopping, will gradually become a well-known entertainment and shopping brands, seems to let everyone see the Chinese online auction of the future development of the dawn, I also have confidence that in 2011, in addition to group buying, Auction will lead the new wave of online shopping.