10 days Google included from 2000 to 3W7 optimization tips

First, the reason for optimization

When it comes to optimization, you need to start with the program that you use to do this station, this station is the group buying navigation site, because of the need to modify the program, so the use of the Blue Dolphin Open Source Group navigation program, but have to say, this program open source of the original intention is good, but out of the product is unsatisfactory, The basic knowledge of SEO optimization that no one in the team understands. So, there is no way, can only be changed by themselves.

Second, the optimization process

A site needs to be optimized, you need to do market research and overall planning, which involves a number of aspects: keyword selection, keyword layout, url directory optimization, page similarity reduction, but also to consider the impact of the URL changes included 301 jump.

1, keyword selection: the current group buy navigation site main keywords have been occupied by several major stations, so, want to use those words when the main keyword is not realistic. Therefore, we need to choose the appropriate keywords, to avoid too fierce competition, to avoid the war as a major competitor.

At present, group buy navigation network main keywords are: Group purchase, group purchase website Daquan, group buy navigation, group buy network Daquan

I selected the main keywords are: Group purchase 123, Group purchase site Daquan 123, thousands of nets, thousands of groups 123

Select thousands of nets and thousands of 123 key words is due to my station is the domain name is qiantuan123.com, very suitable for the optimization of these two words, but also from the thousands of nets this keyword interception of appropriate traffic.

2, Long tail keyword selection: Light to do this 4 keywords is not enough, because group buy 123 this keyword heat is also considered very high, the competition is medium biased, also be bad to do, so we need to optimize a lot of long tail keyword to get traffic.

Column page keywords (sample): Guangzhou group purchase NET, Guangzhou Group purchase website Daquan 123, Guangzhou Group purchase 123

Because my group buying navigation website is to do nationwide, so you can do this kind of long tail keyword to match the whole station optimization.

3, URL optimization: Blue Dolphin source program is done using the CI framework, and did not optimize the URL, using the/index.php tutorial/group/index/beijing such a URL as a link to the column page, we all know, Baidu optimization of the basic Principles, is the link the shorter the better, so we need to optimize the URL to www.qiantuan123.com/beijing such a short directory of the way to improve the weight of the directory, but also convenient with the long Tail keyword optimization.

4, reduce the page similarity: Group purchase navigation of the sub-page is almost the same, is a group purchase title, a group buy pictures, such as time, buy the number of such as the purchase information, so, such a page will lead to a very high page similarity, easy to be found by search engines for content duplication Therefore, I in the purchase page increase calls two information, the same is the group purchase with the site of the purchase of goods, the same is the group purchase with the keyword Group buy goods, increased the two random elements after the test of the page similarity to less than 30, can be said that optimization is quite successful.

5, URL optimization after the relevant 301-turn

Because we optimized the URL in the process of change, so we need to do 301 jump to the old link to avoid the search engine on the old has included the impact, but also can make the weight of a good over to the new URL.

Briefly introduce the next 301 turn:

The redirect:301 represents a permanent transfer (permanently moved), 301 redirects are the best way to search engine friendliness after a Web page change, and it is recommended that 301来 be used as a referral if it is not temporarily removed.

Third, after the optimization of the emergency outside the chain, to avoid the right to fall

As we all know, the search engine on the site after the revision of the general will be placed into the sandbox for a period of time, so, here we need to reduce this time to the shortest, to avoid the impact of the site. To shorten this time, the most effective way is the chain, a large number of outside the chain, this side of the author's approach is to buy a certain amount of low PR, high weight of the link, and do a lot of blog outside the chain, a friend asked why to low PR, this is because of the purchase of the chain, the PR value is generally unfavorable difference is too large Easy to be cheated by search engines.