10 fatal mistakes easily made by entrepreneurs

A survey shows that in the past few years, the success rate of Chinese entrepreneurs is less than 20%. Among these companies, the survival period is only four years, and the shortest period is less than one year. After analyzing some failure cases, the author finds that the reasons for short-lived enterprise are mainly as follows:

1. I did not conduct a detailed market survey in advance. I just heard that a certain industry is making money, and I just invested in it. When doing business abroad, we usually need to entrust specialized market research companies to make special investigations. While our Chinese people often make decisions with intuition, the other factor is to save the cost, but you are not able to perform system market analysis.

2. I have not started from my most familiar and special business. I often hear about what I want to make money, what shops I want to open, and what businesses I want to do. After the business reaches a certain level, only then can you find that your experience, knowledge, abilities, and interpersonal relationships are not consistent with your business, or even too far apart, leading to the loss of competitiveness.

3. The business is greedy for new ideas, ambitious, and out-of-the-box, but it often exceeds its own economic affordability. Some people, especially those who once succeeded, do not want to start from the smallest company. They hope that at the beginning, they will be the starting point of a large capital, with a large scale and a fixed cost, however, once the business encounters some difficulties, it is easy for enterprises to close down.

4. The investment scale is too large and the asset-liability ratio is too high. At the beginning, I liked to put the stalls very large. They were almost the common characteristics of some entrepreneurial investors. But I did not know that all kinds of crises would lie down, and an accident could happen. At the same time, when the economy grows rapidly, people tend to overspending their confidence, be too optimistic about the future, and despise risks, thus forming an investment bubble. Once there is a storm, the bubble will burst instantly, investors will be in danger and dilemma. Investors should consider the investment orientation of enterprises from the perspective of risk and income balance, select appropriate investment projects, and control the investment scale to a moderate extent. In specific investment, funds should be invested in batches and stages, and one-time investment should be avoided as much as possible. Leave a license to avoid any environmental changes or risks, and Zhou Ji should be available if there is no funds in hand, as a result, all data is lost. Always pay attention to your enterprise's anti-risk capabilities.

5. Emotional investment strategies. Failure is a good thing. Failure is the mother of success. But being bold is not reckless. Entrepreneurs cannot bear the pressure of repeated investment failures and arouse the psychology of gamblers. If they decide their investment direction and projects in an emotional way, they will be defeated. Sentiment is one of the most terrible investment traps. An entrepreneur must have a clear mind and a calm and objective decision-making in all circumstances. If you feel that you cannot grasp it, ask experts or think tanks to help you, you cannot leave your mind in a mood, which leads to wrong investment.

6. The business philosophy of an enterprise is unclear and persistent. Some people may think that 1-2 small enterprises and small restaurants do not need business philosophy or philosophy. They think that these things are too high and that corporate culture is a big business thing, it is more cost-effective only when the market changes. This idea cannot be considered wrong. From the Business Ecosystem perspective, all kinds of enterprises have their own survival needs. Therefore, if entrepreneurial operation is relatively characteristic and characteristic, it is certainly easier for customers to recognize.

7. Lack of sincerity in cooperation and frequent defaults. Too selfish, lack of sincerity in cooperation, and failure to keep promises are common in investment cooperation and often the cause of investment failure. As a matter of fact, a person is too smart to take advantage of small profits in cooperation, and treats partners as dummies. The results are generally "intelligent and intelligent ". Once the two parties look at each other or get rid of each other, the loss is caused by the cooperation between the two parties. As an investor, if you are looking for a partner, you must be prepared to get along with each other in good faith. 1 plus 1 equals 2, 1 minus 1 equals 0, and 1 equals 2, but it is greater than zero. Therefore, if you cannot get along with the partner in good faith, you 'd better work alone.

8. Limited thinking. I cannot stand on a long-term basis. I always want to make quick money and find short and fast projects. Some people think that it takes too long to make money without looking for hope or quick success. They want to make profits right away, but they do not want to bear the losses of 1-2 years of entrepreneurship. Many people go to other places to start a business, if you haven't figured out the local market, you just need to invest in it to find out the problem at a certain time. However, it's too late to leave. Now, China's economic growth is relatively stable, in particular, there are few opportunities for outbreaks in traditional industries. It is only time-consuming to accumulate wealth.

9. Over-trusting others and not conducting market research in person. Generally, entrepreneurs tend to have excessive trust in others' opinions, especially their close friends. If they think that their opinions represent the truth of the market, they do not need to investigate the market, leading to investment failure. When making investment decisions, do not trust the opinions and suggestions of anyone, even if this person is a famous expert, your brother, and your father and mother. Chairman Mao said: If you want to know the taste of pears, You have to taste it yourself. This is the unchanging truth, and investors must keep it in mind.

10. Profit-making without innovation. As an investment decision maker, in today's fierce competition in the market, if we seize the glory of the past, do not think ahead, settle in the status quo, it is tantamount to committing suicide. The direct result of rejecting investment in innovation is the aging of products, reducing the competitiveness of enterprises and opening a gap for competitors. Investors should have a sense of "Worry". When enterprises are still profitable today, they should think about what to do if they cannot make a profit tomorrow. They must not be able to do anything well. Note: If you do not enter the Enterprise, you will leave. Good investors are "production generation, storage generation, and design generation", and are always new.

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