10 standards that should be available for excellent design

Back in the early 80, Dieter Rams began to pay more attention to the world around him-"the shape, color and noise of incomprehensible confusion." "Realize that these make him a significant contributor to the design community." He began to ask himself: "Is my design a good design?" ”

Just because a good design doesn't have a clear metric, he starts to put forward 10 standards that he thinks a good design should have. (These standards are often referred to as the "Ten Commandments")

Designer: Dieter Rams translation: Fisher Site:icecream ice Cream

An excellent design should be innovative.

The possibility of innovation is always there and will not be exhausted. The rapid development of technology has provided new opportunities for innovative design. At the same time, innovative design is always accompanied by the progress of science and technology to develop, will never end.

TP 1 Radio/phonograph combination, 1959,dieter Rams for Brown company design.

Excellent design makes the product more practical

The product is bought to use. At least to meet certain basic standards, not only is the function, but also embodied in the user's purchase heart and product aesthetic. Good design emphasizes practicality while not neglecting other aspects, otherwise the product will be greatly compromised.

MPZ multipress Juicer, 1972,dieter Rams and Jürgen Greubel is designed for the brown company.

Good design is beautiful.

The beauty of the product is an indispensable part of practicality, because the products used every day affect human beings and our life. But only the exquisite things can be beautiful.

RT Tischsuper Radio, 1961,dieter Rams is designed for the brown company.

Excellent design makes the product easier to read and understand

Excellent design makes the structure of the product clear. What's more powerful is that it allows the product to speak for itself. It is better to be able to understand everything.

T 1000 Radio, 1963, Dieter Rams for Brown company design.

Good design is humble.

A product needs to be able to achieve something like a tool. They are neither decorations nor artworks. Therefore, they should be moderate, with constraints, which will give users a certain amount of space in the personality performance.

Cylindrical T2 Lighter, 1968,dieter Rams designed for Brown company.

Good design is honest.

Do not exaggerate the creativity of the product itself, the powerful and the value of its function. Don't try to deceive consumers with promises you can't make.

L 450 Flat Panel speaker, TG 60 open tape recorder and TS 45 controller, 1962-64,dieter Rams for Brown company design.

Excellent design stands the test of years

It keeps the product from being a temporary fad and it never seems to be out of date. Unlike fashion design, it is accepted and used for many years, even in a society that is flooded with disposable goods today.

620 chairs, 1962,dieter Rams for the Vitsoe company design.

Excellent design is considerate and does not let go of every detail

No details can be perfunctory or have a lucky mind. The design process of meticulous and accurate is a kind of respect for consumers.

ET 66 Calculator, 1987,dietrich Lubs is designed for Brown company.

Good design is caring for the environment

Design can contribute greatly to the protection of the environment. Let the product reduce the waste of resources throughout the life cycle, reduce the damage to the nature and do not produce visual pollution.

606 General Shelf, 1960,dieter Rams is designed for Vitsœ company.

Excellent design is simple.

Simple, but better – because it concentrates the ingredients necessary for the product and eliminates unnecessary things.

"Avenue to Jane, insipid for return"

L 2 Loudspeaker, 1958,dieter Rams designed for Brown company.