10 SNS websites occupy over of the traffic

SNS social network service is undoubtedly the most popular Internet concept in 2008. The rapid rise of Kaixin.com, with the success of the thousand rubber group, which was the owner of the school's intranet in early last year, stimulated the enthusiasm of many Internet practitioners for SNS. At the end of 2008, many SNS websites emerged, and China Unicom, China Mobile, Yahoo, and other well-known enterprises also joined the SNS craze.

According to CNZZ, an independent third-party data Statistics and Analysis Service technology provider in China, SNS has almost never been affected by various negative factors that are not conducive to network growth in 2008, and continues to develop at a high speed. In terms of the growth rate of applications that occupy the Internet as a whole, SNS websites are better than other sites in this regard, and there is no obvious negative response. However, in the later half of the year, this growth was much weaker than in the first half of the year.

Despite the rapid development of SNS, the CNZZ data shows that about 2008 Chinese websites that can be classified as SNS in 480. Similar to other types of websites, SNS sites share a large number of users, most of which are concentrated on a major site of no more than 10, they account for approximately 82.5% of the total industry visitors.

In terms of profit models, CNZZ experts believe that advertising revenue is the main model that domestic SNS websites have considered, but domestic SNS websites are too lagging behind in advertising placement. For example, the "parking space grab" game can put a lot of advertisements on the sides of cars and parking roads; the "reading" of so many books can cooperate with the publishing house to put advertisements; "purchasing a house" can completely put a lot of real estate advertisements. In contrast, it took only five days for the recently popular "throwing shoes at Bush" website to go online and change hands. In addition, it attracted many ads related to "shoes, this is worthy of reference for such websites.

Payment and selling of items are also good profit models. However, many SNS websites in China have been experimenting for too long in this area. Instead of being quickly linked to virtual coins, they are constantly expanding their functions, this is not wrong, but it will take a lot of effort. It should be said that the country has basically defaulted the legitimacy of virtual coins, so for more mature functions or games with a large amount of participation, you can consider the payment model, of course, the calculation method should be reasonable, it is more suitable for small profits.

The latest news shows that Mixi and Gree, the two largest SNS social networking websites in Japan, have page views of 67% and 98% respectively from mobile devices, which indicates the development direction of SNS social network services around the world: mobile Internet social networking will become the mainstream of SNS.