12 key points of Web website design management and maintenance

This article summarizes 12 key points of Web site design, management, and maintenance, and discusses them with you.

I. Clear objectives and correct positioning

The design of Web sites is an important part of the development strategy of enterprises or institutions. To use an enterprise site as an information space for displaying corporate images and corporate culture on the internet-the new media, leaders must pay enough attention to the purpose of site design and user needs, so as to make feasible plans.

Select and temper key information of an enterprise, organize it in an orderly manner using a logical structure, develop a page design prototype, select a user representative for testing, and gradually refine the prototype to form creativity.

The analysis results of some websites are not as good as expected, mainly due to the misunderstanding of users' needs and the lack of user testing. Designers often put marketing and business goals in the first place, but do not know much about the real needs of users and potential users. Therefore, enterprises or institutions should have a clear understanding of the basic information about the audience of the website, such as the educational level, income level, and the scope and depth of information required, so as to be targeted.

II. Distinctive themes

On the basis of clear objectives, complete the website's conceptual creativity, that is, the overall design scheme. Position the overall style and characteristics of the website and plan the website's organizational structure.

Websites should have different forms for different service objects (institutions or persons. Some sites only provide concise text information; some use multimedia techniques to provide gorgeous images, flashing lights, complex page la S, and even download sound and video clips. The best Web site will combine graphic and image presentation techniques with effective organization and communication.

The theme should be highlighted in a clear and concise manner, and the key points should be clear. The theme of this site should be shown in simple and clear languages and pictures to attract the eyes of those who need this site, you can also leave a certain impression on irrelevant people. Some industry and company logos should be fully utilized.

Mobilize all means to fully express the website's personality and interests, highlight its personality, and create the website's characteristics.

The basic components of the Web site homepage include:

Page header: accurately identifies your site and Enterprise logo;

E-mail address: used to receive user inquiries;

Contact Information: such as a normal email address or phone number;

Copyright information.

Repeat existing information, such as the customer manual, public relation document, technical manual, and database, to easily use the enterprise's Web site.

3. Reasonable layout

Web design, as a visual language, must pay attention to the arrangement and layout. Although the design of the home page is not the same as that of graphic design, there are many similarities between them and they should be fully utilized and used for reference.

The layout design expresses harmony and beauty through the space combination of text images. The layout design uses rational analysis of visual elements and strict forms to form training, so as to cultivate the ability to grasp and aesthetic the overall picture. A good web designer should also know where a text image should be stored to make the entire web page shine.

Efforts should be made to rationalize, orderly and integral the overall layout. It is an excellent job. It is good at explaining the ideas that cannot be expressed in some languages in a clever and reasonable visual manner, so that it is rich, diverse, and concise.

The multi-page website page orchestration design requires that the organic links between pages be reflected. The main problem here is the relationship between the order and content between pages. In order to achieve the best visual performance, we should pay attention to the rationality of the overall layout. In particular, for pages with very close contextual relationships, the buttons forward and backward must be designed to facilitate the viewer's careful study.

The site design is simple and orderly, and the primary and secondary relationships are clearly defined. The contents of the messy page are grouped and summarized according to the needs of the overall layout, the relationship between text, graphics, and space enables a smooth visual experience for viewers.

IV. Highlighted colors

Color and black, white, and gray space relationships play an important role in both design and painting. The Tonality must be clear on the page, while other colored or colorless content is black, white, and gray three-color spatial relationships, thus forming their space layers.

Color is one of the elements of artistic expression. It is a kind of feeling produced by stimulating the eyes and then transmitting them to the brain hub. In webpage design, different colors are combined and matched to form a beautiful page based on the principles of harmony, balance, and highlights.

Use the results of the influence of colors on people's psychology to make rational use of them. According to the color memory principle, generally warm colors are more cold colors in memory. Color also has Association and symbolic characteristics, such as: red represents fire, blood, the Sun; blue represents the sea, the sky and the water. Therefore, the virtual store designed to sell cold food should use passive and quiet colors to make people feel cooler.

During the use of colors, we should also note that, due to the differences between countries and races, the differences between religion and belief, the geographical location of life, and the differences in cultural cultivation, different groups of people have a big difference in their liking and dislike of colors. For example, children like pure colors with strong contrast and distinctive personality. People living on the grassland like red. People living in downtown areas like quiet colors. People living in the desert like green. The Background and composition of the main reader group should be considered in the design.

V. Form content harmonious and unified

The form serves content and content for the purpose. The unity of form and content is one of the basic principles for designing web pages.

In the Image organization principle, rich meanings and diverse forms are organized in a unified structure. The formal language must conform to the content of the page and reflect the rich meanings of the content.

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