12 Mistakes in building websites

One of the misconceptions, just stay in the release of corporate image and product information

Many companies in the introduction of the information process, the earliest thought is to the company's products, business profiles, corporate promotions and other information posted on the company's website. This approach is at best a number of electronic bulletin boards, not to play the interactive function of the network. Because the traditional industry operators are mostly conservative, so for the initiative to attack the majority of the recommendations will be cautious. In fact, the site should be set up by the network marketing perspective. In other words, it is possible to provide a channel for direct contact and communication between enterprises and consumers through the Internet, in addition to the existing marketing channels, and to provide another opportunity for the enterprise to sell the model. Therefore, the traditional industry to the site, should be the marketing Director's perspective of priority thinking. The second angle is to think from the management point of view, for example, the company has a number of business outlets or branches, the various outlets between the official document transfer or resource allocation can be through the website to improve business performance.

The second, in the page filled with pictures, Java programs, Flash, music and so on

In fact, on the current speed of surfing the Internet, if you add too much flash or flame, or hang too many pictures, will affect the speed of transmission, so the general lack of confidence in the customers, it is easy because of the reluctance to wait for the download finished, and the choice of the midway jump Open. In this way, the beautiful web page will not be seen! According to our service experience, more and more customers choose practical sites, do not want to choose too fancy website. Because there is no patience to wait as long as the Shockwave program download time; another clean, well-organized Web page is easier to read, customers can find the information he wants in a very short time, do not have to be disturbed by too much visual pollution. So the company's Web page does not need too many art, because to see beautiful pictures, customers naturally have the right site can be on, do not waste customers download time and money.

If you are running your own online business, the most important task of your website is to sell your products or services, and any other thing that is out of this basic principle is rubbish.

If you don't agree with me, please check out the top 100 websites first. On the internet's most famous Yahoo, do you see any Java programs, Plug-ins, or music on Yahoo's Web site? You don't have to explain that much, do you?

The mistake of three, a long time is not updated

If the information of a website is updated only once in one months, who will be interested in this site? Of course, information update and maintenance costs, because we are not in the making of a portal site or professional website, do not need to update every day; If you can do weekly updates or update every two weeks, and the site to indicate the update time or the next update time, will help inform the customer when the Internet to obtain the latest information. Another so-called live Web site "Live", also refers to the need to have interaction with the customer mechanism, such as mailing list system, message board or customer service system, of course, do not need to have everything. Must be targeted at the site, choose the right to die mechanism, at the same time for customers to deal with the comments, also need to be timely, can not let customers lose confidence in the site!

Misunderstanding of the four, people have what I also want to have the concept

Many business owners often say that you see my competitor XXX website is great, what functions have, the page is beautiful, quickly help me get a more beautiful site to fight with him! This idea is really sad, the website is not to do to good-looking, also definitely not in the website than who beautiful! The real key is that you want the site, What practical functions can be provided? As long as the Web site can meet the original design concept, can help enterprises shorten the process of time or improve efficiency, this is a useful site. Especially if your own ideas change and change, whether your site is outside the production or by the company's IT staff to build their own, the encounter such a boss, the site will have little chance to succeed.

Misunderstanding of the five, do not pay attention to the collection of feedback information, not in accordance with feedback to make corresponding adjustments

Some people tend to overlook the important point that the site's future is determined by the visitors to the site, and satisfying them is often your first priority. I've had this experience before. Site construction in the early days, there are often readers complain about the page garbled and Chinese folding lines have problems, and later after research, changed the page settings, basically solve the problem, so that our visit to a higher level. It is particularly important that if we do not actively seek the reader's feedback, we may never be aware of our mistakes.

So be sure to pay attention to the feedback of the visitors, because those who will buy your products or services in the middle of those visitors, only to understand their feelings, in order to make you successful.

Myth Six, waste valuable time on unproductive work

For an internet marketing person, the most valuable asset is time, and sometimes time is more important than money. And time is a very limited resource, so you need to prioritize. If you don't know what an important campaign is and what isn't, you are wasting valuable time.

Some people will search engine as a magic weapon, and even some people think that as long as the search engine search results ranked the top 10, you can become famous overnight. It's just a myth, don't waste your precious time on that.

One thing you should pay special attention to is to make your daily work as automated as possible, including fulfilling your order. To be successful online, you must also spend most of your time advertising and marketing.

The mistake of the seven, not efficient management of e-mail

Your email conversations with customers and potential customers can both make you successful and fail. It is very difficult for you to have the opportunity to communicate with them alone and impress them, and it is important to seize this opportunity.

We receive business emails from people every day, many of which are written like the work of a 10-year-old: A lot of typos, grammatical errors, messy formats, hard to read ... Everyone makes mistakes, nobody is perfect, but it's not your excuse to make mistakes. Install a good email software and learn how to use it to make sure your text is free of typos, grammatical errors, and so on. Don't forget, this is the first impression you leave to others.

The myth of the eight, did not establish a good user e-mail group

This is very important!!! If you don't keep in touch with your customers and prospects through the email group, you're actually throwing the money away as waste paper.

People only buy things from people they know and trust, and showing them that you're capable is the best way to get people to trust you. Maintaining an updated information email group allows you to keep in touch with your audience all the times. You can send a site update notification or a new product message through it. You never have to worry that they will forget you because your name or brand is always at the front. You can even sell ads. But don't forget the most important point: you have to build people's trust in you and maintain good user relationships.

The myth of the nine, the use of inappropriate advertising means to destroy your reputation

Maybe you've heard people say that sending spam is a good way to do business online. But this is a great misunderstanding.

Don't blame me for not warning you if you want to practice it yourself. If you can cite an example of making money from spam, I can give you 10 more examples of how to earn more through formal channels. You have absolutely no need to send unwanted spam.

It is similar to sending a spam message to a news discussion group or BBS to send a topic-independent advertisement. There are so many ways to do online advertising, why do you have to use the counterproductive way? And without talking about moral issues, there is no commercial sense in this kind of behavior.