Why are visitors to your site constantly leaving, or even some will never come back! This article describes the 14 free visitor behavior analysis tools that will help you:
1. Know your visitors ' needs
2. Enhance the user experience
3. Improve the usability of the website
4. Retain more repeat Customers
5. Increase the success rate of sales
There is a big problem with Web design: If you want your site's visitors to be better converted to your customers (or loyal readers), you need to understand why most visitors no longer return to your site!
But these comings and goings do not leave their footprints! How do you know what they really need? How do you know what it takes to get them to take action, buy or subscribe to your product or service?
If you have a real-life physical store, of course it's easy: you can hear their opinions. You can ask them, and you'll hear them muttering about their complaints.
However, it is not easy to capture the voice of a user through a website, but now this situation is expected to be improved, and you can get the answers you need from the 14 free tools presented in this article! They were:
1, the use of Google Analytics tracking the source of visitors, and they have clicked on which site links
Google Analytics (Analytics) is an enterprise-class network analysis solution. Not only does this tool give you a better understanding of site traffic and marketing, but it also offers a powerful, flexible and Easy-to-use feature that lets you view and analyze traffic data in a new way. With Google Analytics, you'll be better able to write targeted ads, strengthen your marketing plans, and improve your site's conversion rate.
http://www.google.com/intl/zh-CN_ALL/analytics/
2, easy to explain the "heatmaps" will accurately show where people have clicked (even if not a link)
Crazy Egg
Crazy Egg will tell you which parts of your Web site A visitor clicks on, regardless of whether there are any links there. The visitor's click activity is shown to you in the form of "heat map" [Thermal maps].
http://crazyegg.com/
3, "in-page" Web page analysis, in the video display visitors screen! the perfect complement of Google analytics
ClickTale
ClickTale says they are implementing "In-page Web Analytics" (compared to other analytics software, which mainly considers changes between pages). Similar to the crazy egg, there are also data related to keystrokes, mouse scroll bars, and mouse movement trajectories.
http://www.clicktale.com/
4. Let your visitors tell you what you missed on the page!
Google Talk Chatback
http://www.google.cn/search?client=aff-cs-worldbrowser&forid=1&ie=utf-8&oe=utf-8&hl=zh-cn& Q=google+talk+chatback
5. Investigate all your marketing problems to your visitors
SurveyMonkey
Your clients know a lot about the answers to your marketing questions, why don't you ask them?
SurveyMonkey provides an easy way to distribute questionnaires and to collect and interpret findings.
http://www.surveymonkey.com/
6. Ask your visitors why they visit your website and whether they have found the information they need
4Q
The visitors on your site can be your best friends and may become the most threatening enemies. A direct understanding of their opinions can help you understand what is useful, what is not, and how to make them feel the best web browsing experience.
http://www.4qsurvey.com/
7. Get a lot of real information about the visitors ' activities
Steve Krug ' s book
Usability testing only involves monitoring the behavior of visitors to the site and making you aware of any problems that arise. It's not high-tech, actually, it sounds very common, but it's probably the most useful technology in our list.
There are several ways to run usability tests, but the most involved is to give the participants a task and ask them to say their thoughts aloud and record the results for later analysis.
http://www.amazon.cn/detail/product.asp?prodid=bkbk608298&source=6481392
8. Pop-up questionnaires allow you to recruit visitors to your usability test
Ethnio
Ethnio provides a very easy way to add a pop-up questionnaire to your site and ask your visitors to agree to participate in usability testing. You can customize the contents of the questionnaire, so you can ask some details about them, such as why they visit your site and whether it is their first visit.
http://www.ethniodev.com/
9. Use your ears and eloquence (go outside), how can you expect to sell it from the Internet if you can't sell things to your customers face-to-face?
10, your customers are your best salespeople-so listen to how they sell things!
Tell-a-friend King
https://www.tellafriendking.com/signup.php
11, allow your visitors to easily through the Web page to send you feedback information
Kampyle
Kampyle lets your visitors send feedback online via several buttons on the side of each Web page. (our site is a green give us FEEDBACK button, on the right-hand side of the page) This button can pop up the questionnaire so that visitors can send receipts.