14 ways to create Web content that attracts visitors

When I surf the ' Net, I often the web sites filled with beautiful graphics ' strive to capture my attention. So, the They do is instant, however I click away when I don ' t immediately find relevant content. The content you add to your Web site needs to attract both visitors and search engines.

When surfing the internet, I often see some websites full of beautiful pictures, trying to attract people's attention. Of course, the website uses the icon for the convenience of the user, but if I can not immediately find the relevant content, I will click elsewhere to find the necessary. Your site content should both attract visitors and attract search engines.

Part I-how to add content to your Web site to attract visitors

The first part-how to make your site content attractive to visitors.

Part 11-how to add content to your Web site to attract the search engines

Part Two--how to make your site content attractive to search engines.

Ways to add content to your Web site and attract visitors

14 ways to make your site content attractive to visitors

1. Get into the mind of your visitor. Brainstorm all the ways your visitor would. Write your content as if you are are sitting next to him/her explaining your product. Don ' t write in the 3rd person ie we, they, but use I, you, or your. This is makes it more personal.

approached the visitor. Brainstorm all the ideas your visitors might have for your product. The content of the product's website should show the effect: After the visitor has read it, it feels like you are sitting next to him or her and introducing the product yourself. Do not use the plural people like "we", "they", and try to use the words "I", "You" or "your". This will make visitors feel more cordial, no sense of distance.

2. Keep it simple-write as if explaining your Web site material to a 7th grader (12-13). Don ' t use complicated words which people would have to look up in the dictionary. You are want them to understand clearly what your site is about.

The site is straightforward-as if your site was written to 7 graders (12-13-year-olds). Don't use complex words that people have to look up in a dictionary to understand. After all, you expect people to get to know your site clearly.

3. Convey emotion-people on the Web are often at a great hurry, so do need to appeal to their to the stop emotions CLI Cking away to the next site. Use stories, convey your experiences or include testimonies from others. This is adds to your credibility and trust, 2 essential factors for doing online.

Communicate emotions-people are often in a hurry online, so you have to arouse their interest or emotional resonance so that they don't immediately click on the new page. You can use stories, personal experiences, or other people's narratives. This will increase your site's credibility and trust, both of which are important factors in online trading.

4. Communicate quickly and efficiently-people online tend to scan rather than read everything on the page. Therefore use single lines of the text for your headings and sub headings. Catch your visitor ' s eye with lists, bullet points and use short, snappy, active (not passive) words in your sentences. Your paragraphs should only consist of 2-5 sentences. Long paragraphs make it hard to read (scan) your page quickly.

Communication is fast and effective-people online tend to look at everything quickly, rather than reading it. Therefore, it is best to have only one line of text for headings and subheadings. The use of key symbols, the use of lists, the words in the sentence short, intuitive, with the active voice, these can attract visitors. It is best to include only 2~5 sentences in a paragraph. Lengthy paragraphs can make it difficult for users to quickly browse your pages.

5. Create White space-the layout of your Web page should include plenty. Don ' t lean text hard up against your graphics. Include white spaces between headings, sub headings and paragraphs.

Keep some blanks--web design should be left with more blank. Do not follow the text around the chart, to leave some blank, and of course, between the title, subtitle, between paragraphs have to leave a blank.

6. Use graphics sparingly-you have heard it said, "A picture is worth a 1000 words." That's true but only if the supports your content. Don ' t overdo the graphics. You may impress your visitors initially, however to keep them-interested site, you are your high need content.

Use the charts moderately--perhaps you've heard the saying, "A picture is worth 1000 words." "But this is only accurate if the picture you are using is appropriate to what you are trying to express." You cannot misuse pictures. Perhaps the site will initially attract visitors and impress them. However, if you want to make them continue to be interested in your site, your site content must be of high quality.

7. Create high quality Content-make clear points and each paragraph your write. Each paragraph should builds on the previous one and so this you are pulling your visitor the through page your. You are are trying to pre sell the product or service to your visitor. This is puts them in a natural frame of mind to buy (unlike many sites which could just have the the products and a pictures Pping cart).

have high quality web content-Each article should express a clear point of view. Paragraphs are connected to each other so that visitors can read the contents of the page incrementally. If you are ready to sell a product or service to a visitor, the incremental effect that you just mentioned will automatically create the idea of buying. (unlike some websites that only have pictures of goods or shopping carts, it's hard to have an effect).

8. Web page background-a Colorful or busy background can make your text hard to read and could give the impression of an I nexperienced Webmaster. If you have a background image make sure it complements your site ' s theme, fits with your visitors experience and would I Ncrease your credibility.

Web background-The background color of the Web page is too fancy or complex, it will make your text content difficult to read, and will make people feel that the site owner is a novice inexperienced. If you really want to use a background image, make sure that the image is consistent with the theme of the site, fit the visitor's feelings, and increase the credibility of the site.

9. Use of the correct fonts-the offline world primarily uses "times New Roman". This works-in-print but not online. Sans Serif fonts, such as Arial, Verdana and Helvetica are the best fonts for easy online scanning.

Use the correct font-the font used for non-web text is mainly "Times New Roman", the text of this font is very good, but for Web page content display is not good. "Sans Seri" fonts, such as Arial, Verdana, and Helvetica, are ideal for fonts that are easy to navigate.

Font colors-the best colors for reading online are black text on a white or off-white background. If you are want to use multiple colors a maximum of 3. Too many text colors on a Web page make it hard on the eyes and spell inexperience. To emphasize text your can use the bold tag (this text'll appear bold) or italic tag (this text'll appear in italics).

Font Color--the best color combination for online reading is black text, white background. If you want a font that has multiple colors, do not have more than 3 of them. Too much color in the text of a Web page can cause visual reading difficulties and spell fluency. To highlight the text you can use bold (the words show bold) or italic (these words show italics).

Check spelling and grammar-run your page through spell check in your word processor. It won ' t pick all of the mistakes, so make sure your read it through yourself to find other errors. Spelling and grammar mistakes convey an unprofessional impression.

Check spelling and grammar-use the word processor to check the spelling of the word on the page, and of course, it's impossible to have all the errors checked out, so you have to read them yourself to check out the other errors. Spelling and grammatical errors give the impression of "unprofessional".

Simple Navigation-the main purpose of the navigation bar are to make it easy for your visitor to find his way around Your site. Place your navigation bar in the left side or top of your page (or both). Repeat the bar at the bottom of the "page so your" visitor does not have to scroll "back" to "move on" to another section.

A simple navigation system-the main role of the navigation bar is to make it easy for users to find their destinations on your site. Place the navigation bar at the left or top (or both ends) of the page. Try to display the navigation bar at the bottom of each page so that the user doesn't have to scroll back to the top of the page to use the navigation bar to get to the other part.

Get a Critique-don ' t fall in love with your writing and leave it there. Yes, it's hard to listen to someone criticizing your beautiful piece of work, but swallow-your pride and get your friends Or family members to do a review of your Web page. This is help with refine what 6you have written and make it appeal to a wider.

Listen to other people's comments-don't be content with what you write, and then ignore it. It's hard to bear to hear others criticize your work as a good job, but please keep your pride at least and let your friends and family browse through your Web page first. By doing so you can optimize what you write and get more recognition from your audience.

Use specific keywords-weave targeted keywords to your Web page as you write your Web page content. I ' ll cover ' how to Write for the Search engines ' in part II of this article.

Use keywords-write a set of keywords when writing the content of a Web page. I'll talk about "How to write keywords" in the second part of this article.