16 Effective ways to expand the impact of blogging

Do you expect your blog to thrive, are you interested in building a large community of readers, or even a full-time professional blogger, that requires more influence and reputation from blogs, and here's a summary of some of the effective ways in which you can gradually expand your blog's influence, So that it becomes a professional media or content platform gradually.

While "content building" remains a key factor in blogging success, there are some techniques that can increase the impact of blogging, such as user-generated content, interactive resources, and so on. Building a blog network can also expand the brand and reputation of the blog, which requires the creation of some related projects with other blogs to improve. Here are 16 ways to expand your blog's impact, and note that content should always be a key part of a blog, followed by some additional skills.

　　1. Establish multiple channels

Pick a few topics you're interested in, by creating multiple blogs (such as my Google Earth observation) through a subdomain or subdirectory, such a topic classification will give you more visitors, which is an option, because you may not have the time and effort to build multiple blogs.

　　2, User generated content

Getting your visitors to create content is a great way to expand your blog's influence, you can also organize other people's posts and redistribute content that you feel is valuable, and you can create an account based system that allows users to freely register, publish, or modify their content.

　　3. Localize your Blog

A better approach is to output local language content to local visitors. This means that you need to translate your blog posts synchronously. At present, there are some plug-ins can do real-time translation function, which will make your brand more comprehensive.

　　4, the establishment of a blog network

With one or two blogs, you can create a small blogging network (blog network), purchase a new domain name to create a terminal for blogging networks, and publish information about ads and related media.

　　5. Establish a forum

The main purpose of building a forum for your blog is to enhance user interaction, which is one reason why your readers need to visit your site over and over again. Provide a forum where users are free to create sticky content (other than your own content), which encourages users to visit your site again.

　　6. Create a mailing list

Sending a mailing list is a great way to get users to visit your blog, create a weekly or monthly report to contact your readers.

　　7. Create a blog image

Creating multiple mirrors on your blog can also give you more traffic, which is simple, with the ability to automatically mirror images in a number of ways.

　　8. Join a Community

Good communities such as forums or social networks are not a good way to get traffic, but they are useful for building their own brands, picking out good communities, and taking the time to build relationships when you're not blogging, which can be beneficial for the long-term development of the individual.

　　9. Optimizing Social media

There are two ways to optimize social media for your blog, the first way is to focus on communicating with your readers and interacting with them outside of your blog (such as Twitter or Facebook). Another approach is to design your blog through the social media community, to do this by choosing a community that is relevant to your blog and then spreading your content in a friendly way to increase influence.

　　10, the introduction of new authors

The new author equals new sounds and more opportunities, so you need to do more logistical work (marketing or management), by employing some high-quality writers, you can find the core content of your blog exploding in growth.

　　11, sales of products or services

Advertising on blogs is one of the easiest ways to make money, however, you can sell a product or service as a different candidate, think about, to visit your site every day visitors may be a potential customer, they are not based on the number of subscriptions or browsing volume to calculate. So now create a product (ebook or shareware) or service (consulting or design) on your blog.

　　12. Create Quality content

Quality content refers to the exclusive and not published content, which can be free of charge or subscription. Create a private blog or paid subscription next to your free content, provide detailed tutorials, tools, and user-specific e-books, and the support of users will ultimately make quality content more appealing.

　　13. Create an industry party

Creating an annual Contest or award ceremony to reward websites or companies that have personalities is a great way to get attention.

　　14. Partnering with other bloggers

and other blog Partnership Studios an easy way to expand the impact of your site, with other blogs to build similar social networks, joint writing projects, applications, etc., United brands and products will receive more attention.

　　15, provide mobile blog

Provide an address that can be accessed via a mobile device (PDA or mobile phone) so that people who use the phone can easily access your blog.

　　16, do video or podcast

Video blogging is a simple way to get extra traffic because you can make your content accessible to readers in a new way. Social videos, such as YouTube, are very high-traffic sites that can bring you new readers and sales.

In short, for your blog to be adventurous and try new ways, blogging is more than just a simple platform for your personal thinking, creating a popular blog that requires not only a great deal of quality content, but also the development of core constituencies and broad distribution channels to expand your blog to social media, Can enhance the user's participation, obtains the related content, simultaneously increases your influence and the Prestige.

English Original: Ways to Expand Your Blog "s reach in 2008
16 Effective ways to expand the impact of blogging
English translation: William Long