2 years of experience in the chain to help you develop a chain of non-replication strategy

With the development of the Internet, webmaster team growth and more and more entrepreneurs aim to the Internet this piece of fat, the number of the site is geometric development, even if very unpopular, subdivision of the industry, you can now see the search results are fierce competition. The competition of the website is divided into the competition of content resources, the competition of service quality and the promotion competition. This article only analyzes how the small and medium-sized Web site in the competition in the external chain to stand out, how to develop the external chain strategy can not be replicated.

　The author thinks that the external chain strategy is not correct.

A. The outer chain distribution is too unitary. From the common sense, if you are Baidu, you will think that only a forum outside the chain or blog outside the chain of the site is reasonable, it is clear that this approach will soon bring the site into the gray area of Baidu.

B. The form of the left chain is too unitary. There is a film station, exchange links when found a considerable part of the film station, there are Baidu domain is not the first or directly not in the home page phenomenon, through a variety of analysis, found that most of them down right. And one of the big reasons is the webmaster to cool released a lot of video, and in the video title left home link, and a lot of site collection Youku, which led to a large number of outside the chain point to the home page, and was Baidu down right. This is a very typical example, there are also a large number of mass search to ask the right to be down.

C. Get lucky, make a lot of black chain or gray links (such as font color and background). From common sense, when spiders crawl into these links, they also can not confirm just stationmaster oneself or be framed, for the sake of insurance, within a certain range, the spider will these outside chain to determine for the low quality of the chain, beyond the bottom line, the site will be directly down right, pull into the observation period.

　　Second, the external chain pay attention to the relevance, wide range, diversity, stable growth. Below is a description of the various forms of external chain experience, and the best way to publish.

A. Questions and answers. The most familiar is the webmaster Baidu know and search to ask. The biggest benefit of the chain is to increase the wide range of the outside chain. But recently found Baidu know and search to ask delete post serious. Webmaster don't excessive mass, I have a station due to excessive mass was soso direct shielding, in fact, as long as the amount of hair every day, not much time will have good results. Have seen a webmaster in Pig hair task, but the fact that if in a period of excessive mass, the deletion rate will be very high.

B. Classified information, business-to-business websites. The survival rate is relatively high outside the chain form, can choose the software mass or pig send a reward to release the task. But for some stationmaster, the correlation is relatively low.

C. Forum. The Forum's deletion rate also gradually increased during this period, especially the pure ad ad. This requires a long-term accumulation of resources, a group of software friends can be through the experiment post to screen the success rate and survival rate of a higher forum to do their own outside the chain of resources.

D. Blogs. As long as the blog does not involve political or sensitive words, there is no danger in general. and the quality of the blog's external chain is also very considerable. But the blog needs to be raised, a lot of blog resources friends to do the outside chain will be more than twice. For blogs, you can choose to have a software blog or pig for someone to post on a blog that matches your criteria.

E. Soft text. Soft Wen should be in addition to friendship, the highest quality outside the chain form. And good soft wen can produce very good dissemination, like cast in A5 article, the quality is relatively high, it is easy to produce the dissemination of sex. In particular, write an article related to their own site, the weight of the site and rankings have very good results.

By summing up the above two major points, webmaster friends can compare their own mistakes, and what the outside chain form, their own web site does not involve, can now adjust their own outside the chain strategy. The development of the chain strategy, we must consider how long it takes to spend, how much money, which outside the chain with their own relevant, which outside the chain for their own, written on paper, analysis, to develop an optimal, most effective outside the chain strategy. This article only author opinion, if the friend has other opinion, may leave a message discussion. This article by the PP film and television www.ppboy.cn original reprint please indicate the source, thank you!