When you go through a great effort to get users to your site, the next big step is to turn them into potential customers. I believe every expert marketing person knows this. So what's the best way to do it? The answer is only one, is to be able to seize the user's high-quality landing page!
Now you've done the mobile app. It's creative, intuitive and practical, and you're pretty sure it's the best app of its kind, and then all you have to do is get people to install your app. Then you're going to advertise. You don't want to link ads directly to the App Store page, yes, that's a terrible idea. You need to be on the landing page to guide visitors to the store based on their mobile devices (Apple, Android, or Microsoft) to choose their apps.
You have to make your landing page as compelling as possible, or how to get them to become customers from visitors. Here we have collected 20 of the most popular mobile app landing pages. We divide the pages into the following categories according to the keywords.
First, concise is the best
As early as a few years ago, web designers found that the more the Web site content, the more it will make users feel confused, and then scare the user away. So we can often see some cartoons, simple, streamlined web pages and apps. The trend is still growing, and the momentum is increasing.
Instead of aggregating all sorts of distracting elements on the site, you might as well focus on one point. The following apps are very complex and creative, but their landing pages are simply centralized. That's why they're so dramatic.
Loudie
This example is a perfect demonstration of what the highlighted landing page should look like. A piece of text that describes the app's purpose in a concise and precise manner. You can also pay attention to the social media in the picture, the Facebook and Twitter icons appear in a very cautious way. This is exactly what we are talking about, focusing on minimalism.
Zonkout
This is another simple focus on the app landing page. This vertical separation of the pages of the way the visual effect is good, to highlight the app itself and its functional perfect combination. Gray-Black main color, with a few red two points, so that the entire page looks orderly professional. This is definitely one of the coolest small landing pages.
Mailbox
This example is an excellent illustration of how to apply neutral tones to highlight the app itself. The above example zonkout more of the use of deep tones, mailbox using a light-colored system, a large area of white. This design makes it easy to notice the blue logo and download the app's blue button immediately. The blue is very light and quiet. This is a strong contrast to the white, Brown of the rest of the site. In short, simplicity is preferable.
Ifttt
Sometimes you don't even need a picture design. This example shows how a good slogan can arouse your curiosity. Inside the visual elements, in addition to let you immediately move the blue button, two menu keys, is the logo. It's obviously very attractive and very cautious. It succeeded in making visitors interested, so it was a great app landing page.
Second, show your app
When a visitor arrives at your landing page, it's good if you can let the visitor identify where you came from in the first place. Because it's very important to show your products to your visitors. Be blunt and bold, too vague to allow visitors to go straight away. If there is a visual reminder of your ad on the page, the visitor can instantly tell where they are.
Judo
This example is a good illustration of how to use the landing page to display the app. While introducing the app feature in detail, it allows you to click on several aspects that it explains. This page follows the main points we've mentioned before, and it's extremely simple, but it also shows you the information you deserve.
Rdio
This app landing page is awesome! It not only shows the app's functionality, it's also focused on Cross-platform, which is one of its key selling points. It lets you know it's not just a mobile app, it's also for laptops and desktops.
Justfamily
Simple phrases give users an idea of the app's functionality. The picture then visually reminds the user what the app looks like. If you slide your mouse, you'll see a variety of highlights of this app. The great thing about this app is that it knows how to showcase the products it sells.
Pudding Camera
This is another app-centric landing page, as well as an appropriate display of apps. Landing page, you can immediately see what the app is, what name it is, what features it has.
Third, tell users how the app works
You may have noticed that in the above examples, we talked a lot about how to show app functionality. Because for visitors (potential buyers), it's important to see the AP's broad function and how the app works. Otherwise, visitors will not even try at all.
Oggl
This landing page is quite popular, not unreasonable. The slide presentation combines two important aspects: they allow you to explore the many features of the app, and it's a good fit to show the app.
Github Mobile
This is another good design option to showcase the functionality of the app. The layout is simple, there is enough negative space, but it can show how the app will operate.
DoIt
If you do not want to let the landing page disorderly seven or eight slots, the use of Video display app function is another good choice.
Everest
When we look at the Zonkout landing page above, we have talked about the vertical split page. Everest landing page shows that the page does not have to mess up, do not have to scare away visitors, you can maximize the display of many of the functions of the app.
Four, trial
To get everyone to use your app, a great strategy is to get everyone to try it on your landing page anytime and anywhere. That way, you can see how good your app is, and let's see if it's necessary to download the app on a mobile device.
Foursquare
If you let us say what you do not know about Foursquare, it seems very few. This app is game-playing and is one of the most popular apps in the recent past. Foursquare lets you have a little experience of what this app is, how it is used, and what it does on the landing page.
Ness
Like Foursquare, you just open the position of the mobile phone above the GPS positioning, landing page will tell you how to use this app directly.
So
Another app that lets you try it out on the fly, it's straightforward, simple, and conceptually, and there's really not much to comment on.
ParkMe
To show you how well their parking software works, the ParkMe landing page allows you to find the parking space directly from the browser before you download the app.
V. Guide visitors
Zite
Take a look at this simple, direct landing page. It lets you know what this app is, what it does, and guides you to the landing page where you can download the app. It's really simple and it can't be simpler. You really should also set your "Use Now" button like this.
Couple
This landing page is not just a video display app, it's also easy to put the "Free download" button in the same place where you search the Web site.
Mosaic
The landing page is visually stunning, showing you how to use the app and the "Download Now" button is clearly visible. This page is perfect, not better.
POP
The landing page is cool, highlighting the clear "Download Now" button, which, like its name pop, really pops up. Forgive this lovely pun.