The last time we talked about the importance of copywriting in web design, today we are showing 20 sites that are good examples of excellence.
In the following example you will find some tips to help you make a persuasive copy of your site. We'll talk a lot, from exaggeration to irony, to hooking up with customers and raising turnover rates.
The beginning of a questioning style
Creating a question-and-answer title is a good way to attract the attention of the text-door. In this way, the content of the copywriting is no longer passive, but it achieves the communication and the interaction required by some visitors.
Compact and direct questioning is the most effective, such as: "Do you listen to the voice of the customer?" "Is a good example of how the boss will immediately think about the meaning of your question and whether they are missing something." This often makes readers realize that they have no reason not to browse your website or try your product. "Maybe I'm really not paying attention to the customer's voice, but how do I do that?" "If you can lead their brains to think about it, you're catching fish," he said.
Nice Reply
Quote: "Is your email good enough?" Let your client decide. ”
Steven Little Design
Citation: "I do the website, do you want one?" ”
Idea Scale
Quote: "Have you listened to your customers ' voices?" ”
Use metaphor (hint)
Metaphor (hint) can be a good way to make the user more aware of the relevance when reading your copy. For example, the following Web site Discussion Web Forms are no longer cold technology, but are "freshly baked" slogans that encourage users to "enjoy" them.
This metaphor is not just through copywriting, but also through the visual effects of the Chef role on the page. This makes the website more friendly and feels that the product is more approachable.
Formee
Citation: "The freshly baked Web form for your website!" We cooked you a completely compatible Web-standard form, XHTML and CSS are the exclusive recipes, enjoy it! ”