2006 site Construction Dare to ask where the road?

Website construction

A fascinating industry.

Website Construction industry is the most intelligent industry in China, the emergence of the industry is because the Internet revolution has created too many wealth myths, and the website construction industry is to enter the Internet circle, grow into the internet hero's main way to get started. Sohu, NetEase, Tencent and so on most of the stars on the internet today are from the website construction industry out, their success stories and inspire a group of young people into this passionate and ideal industry.

said that the industry is the most intelligent industry in China is not exaggerated, because although the industry is very young, but it is always in a very short period of time to absorb the traditional industry accumulated experience, so that they save the long exploration time, less to go a lot of detours. The experience of this industry is shared globally, and a good idea and creativity in any corner of the world will soon become public knowledge in the industry. They all have the ideal of running a "great idea" into a "Nasdaq star site", but

They understand the development of the gentleman after saving, in the making determined efforts period, they are willing to do only a website building experts, to help customers achieve their ideals; from the outset they chose the "product operation" business model, domain name, space, service, promotion are annual fees, no opportunistic one, so their sales revenue is always constant, Don't worry about where tomorrow's lunch is every day.

Such a fascinating industry to enter the threshold is not the imagination of the low, as long as the two of all over the Web engineers will be able to sell their own enterprises to build station services. When the Super Girl "no threshold" of the auditions for countless young people cheered, they do not know "from the grassroots to the star" legend in the site construction industry has long been the creation and legend, the internet star "audition" threshold of the low, "champion" The return of the rich, Strees, unmatched.

However, the star's aura covers the brutal reality, when the media's eyes are focused on a few internet stars in the capital market extravagantly heroic, but neglected the Web site construction industry, the vast majority of companies currently operating bleak, difficult to live the real survival situation. "Stephen Chow is also from Song, extra work to dry up" everyone in the cold winter pasted, but the inner anxiety like clouds shrouded in the industry, website construction Industry What is the problem?

What exactly is the problem?

Product sameness. Domain name, space, self-service station platform, background maintenance, mail promotion, bidding rankings, we are selling these things, to the Americans, CNNIC, Netcom, telecom and a few portal sites to work, who also can not say what they have a substantial difference with others. Homogenization bring price war, spend January time to do an enterprise website, planing cost can not make 2000 dollars of cases abound, competition intensifies also led to customers in terms of payment and acceptance of the tough environment, the advance can not be expected, and the site is not very quantitative evaluation criteria, the completion of the site will always be customer pick, It is also common for development fees to be deducted. As for the domain name, space, price ranking product prices have long since many small companies into the cost line, in order to keep the company to operate the normal profit, even if the industry's brand to do louder, also difficult to escape customers are constantly being competitors to steal the fate of low prices.

The limitation of network promotion means is becoming more and more exposed. Many enterprises in the early days of the Internet, affected by the bubble economy, willing to invest in a variety of promotional means, is the site construction industry's golden age, but today's enterprises more rational, they have given up on the internet overnight fame Fantasy, they will no longer interested in the volume of visits, and no longer readily accept any can only " To create brand value "and not to bring them direct profit promotion tools, before listening to a new network promotion program, they will first ask: How much money can I earn? can do the website of the enterprise, in the reality of marketing have their own skill, the understanding of marketing is often more professional than the website construction company, After the site construction company for several years of continuous bombing, they have to promote the network means and value has been at home, their business is suitable for the network to promote? They are even more professional than website construction companies, website construction companies are completely reduced to the implementation of their promotional programs, The only thing the website construction Company can do is "low price, low price, service service again". And the reality of the network promotion tool is also because of the endless proliferation of Web site construction company uncontrolled abuse and constantly depreciate, mass mailing, hundreds of forum ads, such as irrigation and more and more users of the boycott, negative effects more and more, the promotion of the value of the day gradually micro, some website construction companies embarked on their own in various popular forums, Blog Hot stickers Behind the signature irrigation "slash and burn" road, time-consuming and laborious and scolded. "There is no good product to make money," The boss of many website construction companies lamented ruefully.

New customers are hard to develop. Website construction promotion of those skills have already become the industry public knowledge, large enterprises have professional technicians, they would rather do their own, and small businesses to do a lack of interest in the site, did they have no money to promote, can only let the site alone until death. Apart from having multiple domain names on business cards, it is really hard to persuade them to renew their fees. The remaining "Quality customer" market is the site construction company scramble for cheese, and the market competition has been with system integration and other service industries identical, we are desperately "do relationship", rely on the list to survive, who also difficult to rob other people's territory, who also do not.

Plagiarism is serious, innovative enterprises do not survive the soil. The internet has grown so fast in the last few years because its experience is shared globally, and the internet has been slow to make progress in recent years because its ideas can be copied around the world. Small enterprise innovation only dead, not by large enterprises low-cost acquisition, is a large enterprise imitation after elimination. Industry innovation can only count on the few who have enough resources to turn innovation into a market-share oligopoly, and the early Internet predecessors relied on innovation to turn a small company into a golden age of listed companies for years.

Internet early success Company's free stick. The first batch of star companies on the internet is the driving force for many small and medium-sized enterprises to invest in the website construction industry, and now it is the obstacle to prevent the development of many SMEs. When the traditional enterprise is difficult to develop the Internet market, we think of those who are affected by the Internet a large number of individual industries and entrepreneurial groups, perhaps their market is to support everyone bigger and stronger the first bucket of gold, but this opportunity market has long been Alibaba, Taobao, ebay and other big-scale enterprises into their own territory, Their free stick so that all the small and medium-sized enterprises can only exclaiming, people have money to burn, we can accompany up?