2007 Chinese search engine marketing prospects

It is hard to imagine that, in just a few years, with the advantage of convenient Internet communication and interaction, the network marketing methods represented by search engine optimization and bidding have gradually become the original trend, this trend becomes clearer and prosperous. According to data from the Shanghai iResearch market, the domestic search engine marketing market in China will soar from 2003 RMB in 0.5 billion to 2006 RMB in 1.2 billion, it is estimated that, in 2007, it may even reach 3.3 billion yuan. This is the trend of the entire industry market, expanding rapidly and doubling at an incredible speed.
Compared with the international market, the domestic search engine marketing market in China started a little later. In September 2001, Sohu officially paid for the directory index and Baidu launched the bidding ranking service, the domestic search engine marketing toll market is still less than six years old, but the development trend is quite rapid, attracting search engine giants to compete, and major business enterprises are eager to compete for bidding services. In addition to the natural ranking achieved by the optimization of its own search engine, most Internet marketing competitions of enterprises are concentrated in Baidu's spot price rankings and explosive zones, Google's adwords ads, and Sina's fixed-position charging rankings. This is a good option. After all, different users have different preferences for different search engines, in addition, if the indexing of web pages varies by search engines, you can use multiple search engines when searching for a specific target, therefore, when selecting a search engine, merchants generally do not want to be limited to a fixed search engine, but will give a lot of consideration to the usage habits of target users on the search engine, place bidding ads in different search engines to open a broader contact list of customer groups. In addition, sellers are also concerned about whether their website rankings can appear in the top ranking of the search engine as expected. According to market research data, generally, more than 80% of users search for desired information in the top 10 web links of the search engine. Unless they have to, they will rarely open new website links.
It is precisely the search engine that strives for innovative competition in advertiser and search technology, and the fierce competition among large businesses in the top ranking of search engines that jointly leads the rapid development of the search engine marketing industry in China. On the other hand, it reflects that the search engine marketing is quite specific to the advertising behavior of traditional industry newspapers, TVs, and exhibitions on the Internet, it determines the high gold content of its visitors according to the nature of click payment, which further shows its broad prospects for the industry. According to the latest report from the China Internet Network Information Center, there are more than 0.1 billion Internet users in mainland China, and nearly 80% of them rely directly on search engines to obtain relevant information, that is to say, its potential access target audience is an extremely large group. It has an infinite succession.
It can be said that the search engine marketing industry in China is growing in depth, except for the search engine service providers and product merchants involved in the bidding rankings, it will also gradually generate specialized advisory institutions responsible for market analysis, such as Yiguan International, as well as academic Market Analysis conferences dedicated to this industry, such as the search engine strategy conference [ses.timev.com/xiamen07/], which is hailed as the most authoritative international event in the search engine marketing industry and has an Oscar reputation in the industry. It is bound that the emergence of these specialized agencies will further promote the standardization and regularization of the Chinese search engine market, and bring this new industrial industry to a reasonable development path.
Looking forward to 2007, the Search Engine Marketing [Search Engine Marketing, SEM], which is a convenient way to pass Marketing information to the searcher through the Search Engine, will inevitably lead the new trend of network Marketing again, the transaction amount soared.