| 2008 SME management software market reached 5.5 billion yuan |
| (2004.09.29) From: Computer World |
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In the next five years, the SME management software market will grow at an average annual rate of 25%, in 2008 will reach 5.5 billion yuan market size.
SME management software market after years of cultivation, has formed a certain regulation |
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--> --> die. According to the Analysys International SME Management Software Application Research Report (2004) shows that in 2003, the SME management software market total of 1.86 billion yuan, to 2008 will reach 5.5 billion yuan. In the next five years, the SME management software market will grow at an average annual rate of 25%.
SME management Software market scale and pattern characteristics
2003, the SME management software market total of about 1.86 billion, the next five years, the SME management software market will increase by 25% average annual growth, 2008 will reach about 5.5 billion. The main competitor in the SME market is the domestic management software manufacturer, which occupies more than 90% of the market share, this pattern in 3-5 years time will continue to exist. Foreign management software vendors in the SME market is currently in the initial stage, the market share of less than 10%, customers mainly concentrated in the senior SME market.
At present, SMEs market according to the application of different management software can be divided into three categories: only for the single version of the management software of the primary small and medium-sized market; apply to the network version of the individual business management software, but has not yet applied enterprise-class integrated management software of the intermediate Small and medium-sized enterprise market;
SME management software requirements and procurement behavior characteristics
Primary small and medium-sized enterprises mainly use the simple financial management and personnel management software, the purchase of the most concerned about price factors, government requirements and manufacturers of information is the main source of purchase information. Intermediate and medium-sized Enterprises need professional financial, personnel and office automation software, the most concerned about the function of products and ease of use. Price for the network version of the individual business management software sales have little impact, price reduction and discount on the sale does not have much effect. Senior SMEs need to standardize enterprise-level integrated management software to improve the level of enterprise management. SMEs that purchase enterprise-class integrated management software are very concerned about the industry's successful experience and service capability.
Advantages and disadvantages of domestic and foreign manufacturers
Domestic finance as the core management software vendors, the comprehensive advantages are very obvious. In the product ease of use, price, channels and other aspects of experience is very rich. The main disadvantage is that the product features have not yet been done in the manufacturing industry segmentation and standardization. In addition, the domestic production as the core of integrated management software manufacturers have their own professional advantages and industry experience, but generally look at the industry face relatively narrow. Domestic network version of the individual business management software vendors in their respective products on the professional advantages of obvious, but the product range is relatively narrow.
The advantages of foreign management software manufacturers are in having a good high-end market brand and strong research and development strength. At present, the most unfavorable is that foreign manufacturers of small and medium-sized market experience, channel construction progress is slow, directly affect the SME market performance.
Suggestions for domestic and foreign manufacturers
In view of the current situation of management software manufacturers, Analysys International believes that for the primary SME market, the independent purchase of customers, management software vendors can learn from the practice of individual users, to flexible marketing tools such as bundled with the PC, price discounts, trial and other ways to provide simple and easy-to-use products. In the choice of agents, there can be no good government relations as a primary SME market product Agent qualification important indicators for the single version of the software to promote a large area to establish a good sales channel.
For medium and small-sized Enterprises Market customers, provide network version of the individual business management software manufacturers should be from products, services, marketing and other aspects of the focus of professional brand building. Increase product function research and development, and strive to develop and improve the B/s structure of products, to meet customer demand for off-site office. In the promotion aspect, recommends the specialized SME server supplier to cooperate, causes the network edition management software pre-installed into the server to carry on the bundle sale. Network integrators can also establish a cooperative agent relationship, in the LAN construction of small and medium-sized customers to win the first-hair advantage.
For foreign management software vendors, it is not appropriate to enter the primary and secondary SME market. Foreign manufacturers must pay attention to and timely access to the senior SME market, the establishment of the low-end line of defense, the development of low-end customer brand loyalty. The success of the senior SME market is based on the success of the channel, the management software manufacturer must strengthen the service ability through the construction of its own channel. Channel settings should be divided into industry-oriented to meet the professional sales and service.
In view of the current lack of channel advantages of foreign manufacturers, it is recommended that foreign manufacturers choose domestic industry experienced management software vendors to cooperate in the selection and support of channel partners, do a good job of certification. According to the technical strength of the partners themselves, the use of graded certification and price discounts and other concessions.
