2012 Network Marketing Core: Search engine keyword window marketing

Search engines, known as Baidu, Google, Yahoo, Sogou, search engine search engines and other tools. Today's Internet people have been subconsciously in the search engine as a daily access to the Internet must be a query tool. Especially today in the search engine market share a single big pattern, netizens want what, want to find what, want to know what, Baidu all know!

So what is the search Engine keyword window, for example, we search in Baidu, "excellent yang fruit and vegetable mask machine" This keyword, Baidu search results first ranked the official website of the sun-yang fruit and vegetable mask machine, its web site is http://www.***.cn. followed by the release of the sun-yang fruit and vegetable Mask Machine classification information, as well as the sun-yang fruit and vegetable mask in the portal published news brand Soft Wen, know the answer, excellent yang fruit and vegetable mask Machine video site fragments, as well as about the Yang Baidu Encyclopedia and other information, are present in the search results before the position. This information is about the key words "excellent yang fruit and vegetable mask machine" and the search engine rankings for careful planning and layout of the content, just as the keyword "excellent yang fruit and vegetable mask Machine" he displayed in the Search Engine Information window, so we call the Search Engine keyword window marketing.

Nowadays the Internet application is highly popular, the internet search market is booming, the search engine marketing in Network marketing is the most important thing in the network marketing, and it is the core content that cannot or lacks. An enterprise website or enterprise published information to leave the search engine query tools, the existence of enterprise Web site is bound to become an island of information, corporate Internet presence of information will be source, the driving force of the lack of mobility. So we based on years of internet marketing experience concluded that the 2012 Internet Enterprise Network Marketing Core, will be the Search engine keyword window marketing.

then search the element engine keyword window Marketing value what is the significance!

A common netizen, or an ordinary consumer, in Search engine query box to search for a keyword information, first show that the user of the keyword represents the potential demand for information, can also be attributed to the keyword product potential buyers. In search engines such as Baidu Search, first, netizens want to see the keyword represented by the product site, of course, the home page may have paid the keyword ads linked sites, but also search engine optimization rankings site, but also may see other non-independent domain name site information, such as and the keyword-related classification of the platform information, or the consumer's word of mouth question, or product video clips, or Enterprise Baidu Encyclopedia, Baidu Library and so on content, to some extent we can judge, as long as this information in Search engine keyword window results before the position, such as search results before tertiary page, search results information may be users click and see. And any advertisement information only when the Netizen or the consumer browses to only then really sends the advertisement marketing the effect.

As an intentional consumer, he will care about and concern with the merchant any related information, whether it is enterprise product information, classified dissemination of information, or Web site information, or other similar consumers on the network after the consumer product use evaluation. All this information is present in the eyes of the consumers, which is the process of the marketing and influence of the enterprise network advertisement. This is the same as traditional advertising, consumers can only see the ads issued by enterprises, consumers of consumer psychology and the purchase of thinking decisions are really affected by the advertising dissemination of businesses. In the result layout of search engine keyword content, presentation of different information on the psychological appeal of consumers also vary, but we can be sure that the positive information associated with the enterprise, and a certain marketing creativity and appreciation of the value of the advertising content of consumer product marketing is a guide or induction, duplication and strengthen the process! If a netizen searches a product to get the information result more is related to your enterprise, then the consumer finally is affected by this information, finally may and your cooperation likelihood is higher! This is why we repeatedly emphasize the importance of search engine keyword window marketing. The reason is that when the consumer input a keyword, the search engine query results More is related to your content information. We say that although the content can not be published 100% to ensure that the search engine is ranked key search results, but the result is worth our efforts.

Search engine Keyword window marketing should do what content layout ?

Search Engine Marketing: Search engine advertising form itself there are two kinds, one is paid to click Ads, this is not to say, the emphasis on search engine site optimization. The current form of internet marketing, is still based on the enterprise Web platform as the basis of the network promotion model, its advantage lies in, Enterprise site collection Enterprise Introduction, product display, dynamic information, consumer interaction and enterprise contact means equal to one, the enterprise-related information and corporate brand, cultural values, such as the overall display in the eyes of consumers, Can form an enterprise product marketing complete data chain, can let the consumer all round understanding enterprise itself as well as enterprise product. The website platform has much more influence on the consumer's advertising marketing than the other Internet media information content existence form. Therefore, search engine keyword window marketing focus is the keyword search engine results to the home page, so that consumers can see the first and click to your site. Next is the soft text promotion, enterprise News Soft article has a higher brand value, published in the domestic well-known comprehensive portal site, its industry propaganda, authoritative self-evident, consumers see the soft text for the corporate brand information of the public credibility and awareness generally higher, it is easy to obtain consumer trust and loyalty, At the same time, the portal site published soft text search engine keyword ranking weight to high, news soft text promotion is also a search engine marketing highlights. Next is a number of classification network platform information release, those carefully edited layout of the classification of information dissemination, but also have the opportunity to row to the Baidu Search results window of the important position, so that netizens clicked. There are other such as Baidu know the question and answer promotion, Baidu Encyclopedia, video site release of the corporate video clips, all of which have been carefully planned content and reasonable keyword layout, these contents have the opportunity to appear in the Keyword Search Results window position, by netizens to search! Finally, the Internet advertising to affect the opportunity of consumers.

In short, search engine keyword window marketing is the center of search engine marketing, enterprises to publish any Internet information, in the search engine search, only after the results of users searching keywords before the position presented, it may be consumers see, the purpose and effect of advertising promotion. If you post on Internet information or your corporate Web site is submerged in the vast ocean of information in the Internet and never has a chance to appear in front of netizens, then your corporate information or corporate Web site is equivalent to the network information in the ocean of a drop of stagnant water, always lack the user's business opportunities and play a value significance.

2012 Search Engine Marketing The core is to do a good job search engine keyword window Marketing!

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