618 is the electric business gluttonous feast, the natural and the most number one of the day cat. Compared to the concern of the electric dealers in the 618 day of Dragon, I believe many netizens are more concerned about the day Cat Mall in the year to promote the major sectors of the major plate of preferential information. Here, small make up a cat 618 years to promote shopping strategy summary, so that the network to buy the elite to start second kill.
2014 days of CAT year promotion shopping strategy
One, adequate preparation
618 before the event starts, we need to do 3 preparatory work.
Prepare for Work 1: Alipay binding mobile phone, real name certification. (First, in order to guarantee the security of the account, second, only real-name authenticated users can receive red envelopes.) )
Preparation 2: Understand the major events, detailed understanding of the relevant preferential information.
Preparation 3: Make a list of shopping, targeted, buy on demand.
Second, the event home (time: 6.16-26th)
Before the preparation, are for these days of the play, in these days, the vast majority of the day cat businesses will make the same effort as a double 11 of the promotion, the full 30 percent-50 percent, and the entire full package mail.
June 16
1, the United States makeup Concert
Gimmick: It's not important to wait for 4 years, it's important to buy 4 days
Brief comment: June 16-June 19, the American makeup product net lowest price, the whole audience 50 percent package mail. Hot summer, waves cool sister to attack, beauty of the sister paper how can you miss this wonderful shopping spree moment?
Degree of force: ★★★
June 17
2. Fashion department Store
Stunt: Competition is not important, life is wonderful to be important
Brief comment: Fashion department store covers the activities of mother and child, food, household, medical care and books. In this fashion department special session, the life needs the product to have everything, the entire house 50 percent caps, the price drops in the end. One-stop shopping, save money saves time and worry.
Degree of force: ★★★★
June 18
3, Digital home appliances
Gimmick: The bottom of the ball is not important, the reserve price is important
Brief comment: In the past days of the cat's promotion in the year to 3 C mainly, but involving many categories, average force; this year, the strategy will be changed, the red envelopes and other resources concentrated in the mobile phone category, using a "T-code" way to buy. The cat mobile phone promotional activities, there are millet, ZTE, Huawei, Lenovo, Cool faction and other domestic mainstream mobile phone war, and Apple, Samsung, Nokia and other foreign mobile phone brands will also join. Full network price, binding T code, priority to purchase.
Categories to focus on:
The new mobile phone (such as millet 3, red meter note, Huawei Glory 3c, Glory free play version, X1,vivo xshot, cool great God, etc. popular domestic new machine to carry mobile phone promotion banner)
Apple's whole line of products (noble Apple usually almost never price, send a red envelope is tantamount to a disguised price, Ipad,macbook, it is a good time to start)
SLR, micro-single camera (price transparent, small fluctuations, especially some flagship SLR, can fully meet the return of all red envelopes, 1200+400, can save 1600. )
DIY Computer Accessories, laptops (the same price is very transparent, there is a more appropriate time for the purchase time?)
Refrigerator Air-conditioning products (price straight down half of the hot summer, the most refreshing thing is blowing air conditioning taste ice cream)
Degree of force: ★★★★★ (need to focus on)
June 19
5, Home textile decoration
Stunt: Brazil's Championship doesn't matter, it's important to curry favor with mother-in-law
Comments: 618 Shopping After the tide, the day should not have too hot specials appear, insipid to be bought on demand. It is noteworthy that some of the heavyweight furniture building materials (such as mattresses, cabinets, chandeliers, etc.) on a certain discount based on the package logistics may be a bit interesting. Full 50 percent package logistics, preemptive collection.
Degree of force: ★
6, the clothing promotes greatly
Stunt: Big stars don't matter, big-name 50 percent is important
Comments: Costumes 50 percent caps, international big-name joint carnival.
Degree of force: ★★★